The document outlines 5 steps to build an effective LinkedIn profile: 1) Understand your existing social networks, 2) Identify relevant professional keywords, 3) Own your profile by completing it and articulating your value, 4) Connect with your ideal network, and 5) Engage with your network by posting valuable content and having meaningful conversations. It emphasizes the importance of a complete profile, relevant keywords, providing value to others, and continual network growth.
2. www.ForwardProgress.net(877) 592-6224
Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 75,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People
using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail,
Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
4. www.ForwardProgress.net(877) 592-6224
#1 - Understanding Social Networks
• You!
• Your Company
• Chambers
• Industry Clubs
• Organization
• Charities
• Religious
• Country Clubs
• Network Groups
Networks You Know Already!
5. www.ForwardProgress.net(877) 592-6224
Mark
How Many Connections
Do YOU Really Have?
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat
Stop Thinking
One
Dimensional!
6. www.ForwardProgress.net(877) 592-6224
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
2013 LinkedIn Stats - Growing
OVER 1,000 to 1
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#2 - Your Professional Keywords
What are you an expert in?
How would your ideal prospect find you?
What would they “yell” or “Google” to find you?
What makes you different?
What is your skill set?
Refinance
Home Equity
Mortgage Rates
Chicagoland
Lake County
Home Lending
FHA Mortgage
VA Loans
8. www.ForwardProgress.net(877) 592-6224
Sample Mortgage - Keywords
HIGH
Mortgage Rate
Mortgage Rates
A Mortgage
Lenders
Mortgages
Mortgage Loan
Mortgage Loans
Refinancing
Lenders for Home Loans
MEDIUM
Mortgage
Home Loan
Home Loans
Home Mortgage
House Mortgage
Home Financing
Home Lending
FHA LOAN
FHA loan
FHA
FHA Mortgage
FHA Loans
VA Loan
VA Loans
FHA Lending
FHA Lenders
LOCAL BASED
Illinois Mortgage
Illinois Loans
Illinois Loan
Illinois Lenders
IL Real Estate
IL Mortgage
Chicago Mortgage Rate
Chicago Mortgage Lenders
Chicago Mortgage
Chicago Loans
Chicago Loan
Chicago Lenders
Chicago Home Loan
Bridgeview Bank
Bridgeview Bank Mortgage
MyBBMC
18. www.ForwardProgress.net(877) 592-6224
Create Relevance!
Profile Tune Up
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the crowd
7. How will you help them?
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#5 - Talk to your Network
What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality – who you
are?
35. www.ForwardProgress.net(877) 592-6224
Value Based Posting
What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality?
#5 - Talk to your Network
41. www.ForwardProgress.net(877) 592-6224
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily
• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
Assignment
44. www.ForwardProgress.net(877) 592-6224
Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET
Notas do Editor
Even top networkers sometimes need reminders about his—integrate your efforts. All kinds of different groups. Top networkers are the “hub”
Most of you are adding people to your core network. On your screen you’ll see “Bob” and “Sue” and this is what typically happens.We meet people and we add them to our Blackberry or our contact management database and if we’re really good, we’ll put in some key elements of the relationship and maybe even determine what kind of business we’ll be able to do with them.The magic here is that if Sue is too busy or we’re not a fit for her right now, LinkedIn and other social networks make it easy for Sue to recommend us without working too hard.Think about the network hubs you have—you want to be top of mind with them. Also want to see the people that Sue is connected with so you can ask “Would you mind making an introduction to (specific name)—looks like an ideal connection.”The other day the Sue I was talking to said, “You know what, that person might not be a great fit, but I’ve got some others.” Unfortunately doesn’t always happen, want to be able to make a direct connection.What we’re seeing is that people are coming from 2 and 3 levels away. We’ve had it happen where someone from 3rd level and they read a blog post and really made an impact on them that led to a call to us.
Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
Since we’re going to be doing lot of updates all at once, we want to turn off this option for now.Go to settings. Then go to Profile and Status updates, right column in the middle. It’s highlighted in the red box. Make a note to yourself. When your profile is ready, we want you to turn that back on. It’s temporary.
Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!