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ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Maximize Your Learning
•
•
•
•

ForwardProgress.NET

Please turn off your mobile phone
Close your email
Remove all distractions
Tune in and you will see results quickly

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
How to Engage with the
Go-To-Webinar Interface
•
•
•

Questions area in task bar
Type us a question so we know you understand
Ask us anything throughout the session

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people per month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Steve Gilberg
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•
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•

20+ years of publishing, digital, and content experience
Content strategy and planning, content monetization and
productization, and content licensing
Social Media Marketing and Relationship Marketing
strategy and execution
Designed and executed strategies for Encyclopedia
Britannica, Playboy Enterprises, World Book, Tails Media
Group, and more…

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Content Marketing
• What is it?
• Why is it Important?
• What’s the Strategy?

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
What is Content Marketing?
Content Marketing is
the science and art of
reaching your audience
and pulling it toward
your business

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Why is Content Marketing Important?

There are qualified prospects looking
for your product or service right now

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
What is the Strategy for Content Marketing?
• Create and promote
useful, relevant
information
• Attract and engage with
website visitors
• Convert those visitors
into customers/clients
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Conversion
• Getting your destination visitors (prospects) to
take action that will move your business
toward reaching its goal
• What you’ll gain
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Customers
Subscribers
Social Media Fans/Followers/+1s
Product Reviewers
Members
Promotion Entrants

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Customers

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Newsletter Subscribers

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Event Registrants

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Social Media Connections

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Periodic Table of Content
How to Turn Articles into Particles

• Elements at top are and have a
short“half-life”
• Elements are bottom are larger
and last longer
• Elements on the left are appear
everywhere in the web-sphere
• Elements on the right appear
only on your website
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Why Online Social Networks?
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•

Interactive
People Respond
Building Trust
Building Community
Viral Activity
Sharing

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
How Many Contacts Do You Have That You Cannot
See?
•
•
•
•

That know YOU?
That trust YOU?
That have done business with YOU?
That would recommend YOU?

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Facebook

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Twitter

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
YouTube

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Blog
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•

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A blog can be an incredible tool for
sharing information and expertise.
A blog can be used to directly
promote products, services and
events.
A blog can assist in promoting
company vision and developments.
A blog can foster customer loyalty,
build relationships with clients and
customers.

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Webinar

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Integrate Your Content

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Assignment
•
•
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•
ForwardProgress.NET

Assemble/Align Your Team
Create a Content Marketing Plan
Gather Your Content
Share Your Content
Engage with Your Audience
facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Do You Need Help?
Content Marketing Campaign/Plan
Website/Landing Page
SEM Services – Search Engine Marketing
Training and Coaching

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET
Connect WITH us!
dean@forwardprogress.net

TWITTER: Twitter.com/FwdProgressInc
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.NET

ForwardProgress.NET

facebook.com/ForwardProgress

(877) 592-6224

coachme@ForwardProgress.NET

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