B2B Digital Thought Leadership with Employee Advocacy and Influencer Marketing - Forward Progress and Social Jack - Monetize Thought Leadership, Increase Sales, Attract Top Talent, Build Community   In the last year, with the explosion of User Generated Content, Employee Advocacy and Influencer Marketing has become a necessity for any brand. Most brands have used business influencers in one way or another. Now leverage your current amazing content and the very employees you have and build your influencers from the inside out. Increase Digital Thought Leadership to Grow Market Share, Build Brand Loyalty, Enhance Customer Retention, Improve Social Recruiting and ultimately Increase Sales Conversions. We have a unique program that can take any internal or external influencers that you have now and blend them with influencers you need to humanize your brand. We can also bridge your conferences, expos, online events in concert with influencer marketing to create an everlasting effect on your events.

1. The Power of Employee Advocacy and Influencer Marketing
Digital Thought Leadership Program
Humanize Your Brand to Attract New Business

2. Desired Results
Connected
Culture
Customer
Acquisition
Social
Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Loyalty and
Retention
Moving from Traditional
to Digital
Increased Revenue

3. Who We Are

4. Our Commitment
To provide you and your organization
with the best opportunity to be
known, be found and be first as a
Thought Leader in your network and
industry using the most relevant
Digital Tools, Social Media and
Human Relationships available.

5. MONICA HACKER, INFLUENCER DEPARTMENT MARKETING MANAGER, FORWARD PROGRESS
Monica has a demonstrated history in branding, content marketing, working on campaigns related to Finance,
Banking, Mortgage, Technology, and Real Estate. She is a passionate person who loves bringing an idea to life and
helping any brand grow.
JOE KARNS, DIRECTOR OF TECHNOLOGY AND PRODUCT INNOVATION, FORWARD PROGRESS
Working over 10 years in banking and then dialing in the balance of his career to date in digital marketing and product
innovation. Joe, has a wealth of knowledge as it applies to consumable digital content in Banking, Mortgage and
Finance.
EMILY DYBOWSKI, CONTENT MANAGER AND MARKETING COORDINATOR, FORWARD PROGRESS
Emily has a background in social media content, graphic design and media management. Emily makes sure content inventory
is organized, media deadlines are met, and quality control is in place.
Lead Team
DEAN DELISLE, FOUNDER AND CEO
Over 30 Years of Experience in Marketing and Sales, Committed to helping clients build Thought Leadership and
Digital Influence for over 20 years. Servicing Finance, Banking, Insurance, Technology, Healthcare and other
Industries.

6. Our Team

7. Forward Progress Social Jack™ Academy
• B2B Digital Marketing
• 90 Day Rapid Launch Plan
• Program Development
• Influencer Marketing
• Employee Advocacy
• Content Marketing
• Social Media Community Building
• Digital Conversion
• CRM/Content/Advocacy Platforms
• Training and Coaching Support
• Influencer Development Programs
• Training and Coaching Academy
– Influencer Development
– Digital Thought Leadership
– Social Selling
– Social Career Advancement
– Employee Advocacy
– Influencer Marketing
– Social Media Strategy
• Over 500 Resources

8. Our Numbers
• Increased Client Revenues in Excess of $2B
• Increased Engagement and Conversion over 25% on Average
• Building Thought Leadership and Digital Influence for 15+ Years
• Launched Over 800 Digital Programs
• Trained and Coached Over 120k Professionals
• Served Over 2,000 Corporate B2B Clients

9. Our Process Summary

10. Digital Transformation Program
Humanized
Brand
Rapid Launch
Plan
Influencer
and Advocacy
Development
Thought
Leadership
Content
Training and
Coaching
Content
Distribution &
Management
Measure ,
Adjust,
Continue
Connected
Culture
Increased
Revenue
Social
Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Retention and
Acquisition

11. Timeline for Digital Transformation Project

12. Measure the Success
Key Performance Indicators:
• Audience Reach
• Impressions
• Views (platform dependent)
• Engagement Rate (ER)
• Click-Through Rate (CTR)
• Increase in Connections (GAIN)
• Referrals and Appointments (Leads)
• Net New Pipeline
• Increased Revenue

13. For Your Employees For Your Organization
Personal Branding Humanized Brand
Thought Leadership Thought Leadership
Career Advancement Social Team Culture
Powerful Network Recruiting Engine (SR)
Increased Skills Increased Market Share
Recognition Increased Revenue
Overall Benefits

14. Flexible Options

15. Package Includes:
The Following for the Organization
• Establish Goals
• Create Ideal Target Personas
• Analyze Competitors
• Scout Target Audience Content
• Optimize Primary Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Training and Coaching Support
Organization Community Build

16. Package Includes:
The Following for Each Influencer
• Establish Goals
• Create Persona and Story
• Social Network Map
• Create Ideal Target Profile
• Scout Target Content
• Optimize 2 Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Influencer Training and Coaching
Employee Influencer Profile Buildout

17. We find the best content for your audience,
Post on your behalf,
Generate custom content,
Then…
Finding the Best Content

18. We provide an easy to follow content engagement map that is a game
plan by which we post content on your social media channels and
outline a plan for your team when they join us online.
Create Content Map and Calendar
• We Plan
• We Create
• You Approve
• We Post

19. We gather feedback right next
to the post. Tag team members
and choose to send
notifications to the right
people. Eliminate
miscommunications with clear
feedback:
• Add attachments to
comments
• Resolve comments once
feedback is implemented
• Reply to specific comments
• Collaborate in real time
Easy to Comment, Edit and Deploy Social Media

20. R
E
S
U
L
T
S
LIKES COMMENTS/SHARES
We engage in your network on your behalf!

21. Suppliers and
Partnerships
Ideal Clients
Employee
Team
Your
Organization
We take your
current
network and
wake it up..
Referrals and
Appointments
Internal
Influencers
External
Influencers
Then
Activate
It..
Social Jack™ Influencer Formula
We score, target and awaken your current social network

22. Social Selling Named Account Pursuit
Net
New
Pipeline
Scout Ideal
Contacts
Build
Approved
Target List
Engage in
Their Network
Seek
Connected
Approvals
Covert to
Appointments

23. Package Includes:
• Messaging Targeted Network Connections
• Connect and Engage with New Targeted Connections
• Get Referrals and Set Appointments
LinkedIn Appointment Setting

24. Our superior media
reach creates hundreds
of powerful backlinks
pointing to your website
from highly reputable
news websites resulting
in higher Google search
engine rank.
SEO Press Release
We place
you on over
200 news
sites to drive
your brand
to the top of
Google

25. Landing Pages and Digital Content
Create High Value
Thought Leadership
Events and Content
Downloads
We Create Thought Leadership Conversion
Content and Pages

26. Websites, Blogs, Press Releases, White Papers, Industry Reports,
Webinars, Podcasts, Infographics and Beyond…
Content Development Available for Any Digital Need

27. Social Jack Academy Platform

28. • Policy & Guidelines - Review of policy
• Objectives – Business goals
• Personal Branding – Building a professional brand
• Storytelling – Getting the story authentic
• Social Teaming – Working together online
• Building Influence – What’s in it for them
• Advocacy – How to be a brand champion
• Functional Social Media/Digital Basics
• Social Selling – Sales Team ++
• Social Recruiting – Leverage of Social Team
• Measuring Success
Functional Training and Coaching

29. Structure of Our Training
• Kick Off Meeting – Set objectives
• Orientation – Program and system
• Platform Access – Access to classes,
support materials and coaching support
• Instructor Led Training – Kick off live
instructor led training
• Live Online Coaching– Virtual group
coaching sessions
• Virtual Learning – Based on program
• Measure Success – Metrics/KPI/ROI
Micro
Learning
Format
Kick Off
Meeting
Orientation
Platform
Access
Instructor
Led
Training
Live
Online
Coaching
Virtual
Learning
Measure
Success

30. Social Selling

31. Thank You
We look forward to working with you
Dean DeLisle
Founder and CEO
Forward Progress
Dean@forwardprogress.net
(312) 257-2224
Morgan Fentress
Project Coordinator
Morgan@forwardprogress.net
(219) 776-8223