Subject: Are You a Business Influencer? – How to use social networks to increase your influence
Whether you work for an organization or you’re building one, being an influencer is critical to developing new business and your career. As you seek for you or your brand to be known, there is a lot of noise that can get in the way. With a plan and a few key steps, we show you how to get started and get ahead.
Dean will provide you with a brief overview of their recipe for success and how to jump in, have fun and get started to become an influencer in your professional world.
You will learn:
- The definition of B2B Influencer Marketing
- How to jump ahead of the competition
- Top key steps to creating business influence
Your Instructor: Dean DeLisle, Founder and CEO of Forward Progress, a Chicago based Influencer Marketing Company, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 1,000 webcasts and live events elevating and showcasing influencers over the last 15 years. Dean and his team have trained and coached over 100,000 professionals on increasing their influence using their Social Jack™ platform.
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Are You a Business Influencer how to use social media to increase influence
1. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to use social networks to increase your influence
Influencer Development
Are You a Business Influencer?
2. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Influencer Development
• Influencer Marketing, Social Selling, Personal Branding, Online
Event Marketing & Production, eLearning, Lead Generation &
Conversion, Social Networking, Digital Marketing
• B2B Professional Services, Financial, Insurance, Banking,
Private Equity, Legal, Accounting, Technology, etc..
3. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE
4. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Are You a Business Influencer?
Influencing is a necessary skill for anyone in business,
whether a person is a manager or a salesperson. The
ability to bring others to your way of thinking without
force or coercion is important in business. Influencing
others is a transferable skill business persons take
with them from job to job in the business world.
Managers want to convince employees to work hard,
and salesmen need to convince clients their product is
the best purchase choice.
Source: CRON NEWS
5. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – What?
6. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
The Power of Connections
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE
ONE TO ONE
SELLING!
7. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
The LinkedIn Network
8. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Teaming – 3 Degrees
YOU
Bob
Smith
Karen
Jones
Kim
Lock
John
Bean
George
Miller
Jane
Adams
Level 1
Level 2
Level 3
Level 1
Level 2
Level 3
Assoc
Bill
Steve
Laura
Becky
9. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
2017 LinkedIn Facts and Stats - Growing
- 35% access LinkedIn every day
- 39% Pay for premium
- Over 25 million profiles viewed daily
- 1 out of 3 on the planet are on LinkedIn
- 41% access from their mobile device
10. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile = Your Professional Brand
Positive (+) vs. Negative (-)
11. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Your Profile = Your Professional Brand
12. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Your Profile = Your Professional Brand
10-20 RULE
13. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Twenty Minutes a Day
14. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – “Social” Networking
15. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – Network Diving
16. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – Conversation
Power of 8,000 to 1
“Likes” and “Comments”
Power of million to 1
“Shares”
17. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Set the Hook - Convert
Power
Move
18. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Measure Results!
Don’t forget Appointments,
Proposals and SALES!
19. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling Index
20. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
What do
you
become?
Source: CRON NEWS
21. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Are You a Business Influencer?
Influencing is a necessary skill for anyone in business,
whether a person is a manager or a salesperson. The
ability to bring others to your way of thinking without
force or coercion is important in business. Influencing
others is a transferable skill business persons take
with them from job to job in the business world.
Managers want to convince employees to work hard,
and salesmen need to convince clients their product is
the best purchase choice.
Source: CRON NEWS
22. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – Outcome Based Routine
23. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
www.SocialJack.com
24. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Assignment
• Become an INFLUENCER!
• Be complete – Be relevant
• What will you do for others?
• What do you want or need?
• Add more….
• Social Selling = INFLUENCE
• Know your goal/outcome
• Login, intend to convert
• Have meaningful conversations
• Provide value - Be present!
• Practice your POWER MOVES!
25. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Questions?
26. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!
27. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!
Notas do Editor
- Let’s look at the LinkedIn Network
- This is just a little bit above average.
- Look at these numbers in your network!!!