SlideShare uma empresa Scribd logo

Foew Social Media Presentation Jan 2010

•Transferir como PPT, PDF•
•
B
Barbara Curtis
1 de 24
Effectively Using Social Media in Your Day To Day Business January 19, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Look who’s talking now… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media?
What is social media?
POST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POST - People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POST - Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POST - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POST - Technology
Individual Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI - Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI - Monitoring
ROI - Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social media mistakes “ Mistakes in social media are inevitable – after all, you’re building relationships and what relationship is perfect?” - Charlene Li
Guiding Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Alignment
Trust is the key. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Social Media Can Build Trust ,[object Object],[object Object],[object Object]
What’s Next? The ‘what’s the next Twitter?’ syndrome; aggregators; location-based apps
Questions
[object Object],[object Object],Thank You! Robin Neifield CEO NetPlus Marketing, Inc. www.netplusmarketing.com Twitter: @neifield Linkedin.com/ rneifield

Recomendados

Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101aaronnewman
 
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
 
Social Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksSocial Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksRipple6, Inc.
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeBrandon Chesnutt
 
Role of social media
Role of social mediaRole of social media
Role of social mediaVivek Roy
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
 
social media listening
social media listeningsocial media listening
social media listeningUjjwal Aggarwal
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltOnline Marketing Summit
 

Recomendados

Social Media Measurement 101
Social Media Measurement 101Social Media Measurement 101
Social Media Measurement 101aaronnewman
 
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
 
Social Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksSocial Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksRipple6, Inc.
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeBrandon Chesnutt
 
Role of social media
Role of social mediaRole of social media
Role of social mediaVivek Roy
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
 
social media listening
social media listeningsocial media listening
social media listeningUjjwal Aggarwal
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltOnline Marketing Summit
 
Getting started with Social Media
Getting started with Social MediaGetting started with Social Media
Getting started with Social MediaOut There Advertising
 
Social Media and B2B - SoCon09
Social Media and B2B - SoCon09Social Media and B2B - SoCon09
Social Media and B2B - SoCon09Jon Gatrell
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011Digital Insights - Digital Marketing Agency
 
Social media-strategy woolworths
Social media-strategy woolworthsSocial media-strategy woolworths
Social media-strategy woolworthsRenee Kamau
 
Advertisi
AdvertisiAdvertisi
AdvertisimatildeRodrigues
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On SearchRegalix
 
Social media strategy dec 2013
Social media strategy dec 2013Social media strategy dec 2013
Social media strategy dec 2013Paul McGarrity
 
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000headsSocial Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000headsDeanna Marie
 
Engagement And ROI of Social Media
Engagement And ROI of Social MediaEngagement And ROI of Social Media
Engagement And ROI of Social MediaShailesh Ghimire
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Researchmabar207
 
Online Community Best Practices Final
Online Community Best Practices FinalOnline Community Best Practices Final
Online Community Best Practices FinalRoger Pilney
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksRipple6, Inc.
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social MediaJason Peck
 
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...e-storm international
 
Social Media Marketing Summit Keynote, Oct. 1 2008
Social Media Marketing Summit Keynote, Oct. 1 2008Social Media Marketing Summit Keynote, Oct. 1 2008
Social Media Marketing Summit Keynote, Oct. 1 2008Charlene Li
 
Sim wharton 030811_final
Sim wharton 030811_finalSim wharton 030811_final
Sim wharton 030811_finalAndrea Harrison
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Social Media Best Practices 2014
Social Media Best Practices 2014Social Media Best Practices 2014
Social Media Best Practices 2014Flightpath Inc
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Marcella Chamorro
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
Social Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitSocial Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitMike Lewis
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 

Mais conteúdo relacionado

Mais procurados

Social Media and B2B - SoCon09
Social Media and B2B - SoCon09Social Media and B2B - SoCon09
Social Media and B2B - SoCon09Jon Gatrell
 
Social media-strategy woolworths
Social media-strategy woolworthsSocial media-strategy woolworths
Social media-strategy woolworthsRenee Kamau
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On SearchRegalix
 
Social media strategy dec 2013
Social media strategy dec 2013Social media strategy dec 2013
Social media strategy dec 2013Paul McGarrity
 
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000headsSocial Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000headsDeanna Marie
 
Engagement And ROI of Social Media
Engagement And ROI of Social MediaEngagement And ROI of Social Media
Engagement And ROI of Social MediaShailesh Ghimire
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Researchmabar207
 
Online Community Best Practices Final
Online Community Best Practices FinalOnline Community Best Practices Final
Online Community Best Practices FinalRoger Pilney
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksRipple6, Inc.
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social MediaJason Peck
 
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...e-storm international
 
Social Media Marketing Summit Keynote, Oct. 1 2008
Social Media Marketing Summit Keynote, Oct. 1 2008Social Media Marketing Summit Keynote, Oct. 1 2008
Social Media Marketing Summit Keynote, Oct. 1 2008Charlene Li
 
Sim wharton 030811_final
Sim wharton 030811_finalSim wharton 030811_final
Sim wharton 030811_finalAndrea Harrison
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Social Media Best Practices 2014
Social Media Best Practices 2014Social Media Best Practices 2014
Social Media Best Practices 2014Flightpath Inc
 

Mais procurados (19)

Getting started with Social Media
Getting started with Social MediaGetting started with Social Media
Getting started with Social Media
 
Social Media and B2B - SoCon09
Social Media and B2B - SoCon09Social Media and B2B - SoCon09
Social Media and B2B - SoCon09
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
 
Social media-strategy woolworths
Social media-strategy woolworthsSocial media-strategy woolworths
Social media-strategy woolworths
 
Advertisi
AdvertisiAdvertisi
Advertisi
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On Search
 
Social media strategy dec 2013
Social media strategy dec 2013Social media strategy dec 2013
Social media strategy dec 2013
 
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000headsSocial Bakers EngageX: Building Measurement Frameworks - 1000heads
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
 
Engagement And ROI of Social Media
Engagement And ROI of Social MediaEngagement And ROI of Social Media
Engagement And ROI of Social Media
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Research
 
Online Community Best Practices Final
Online Community Best Practices FinalOnline Community Best Practices Final
Online Community Best Practices Final
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
 
Social Media Marketing Summit Keynote, Oct. 1 2008
Social Media Marketing Summit Keynote, Oct. 1 2008Social Media Marketing Summit Keynote, Oct. 1 2008
Social Media Marketing Summit Keynote, Oct. 1 2008
 
Sim wharton 030811_final
Sim wharton 030811_finalSim wharton 030811_final
Sim wharton 030811_final
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business
 
Social Media Best Practices 2014
Social Media Best Practices 2014Social Media Best Practices 2014
Social Media Best Practices 2014
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 

Semelhante a Foew Social Media Presentation Jan 2010

Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
Social Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitSocial Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitMike Lewis
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PRSally Falkow
 
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTBhjmorris
 
HTCE Social Media Presentation
HTCE Social Media PresentationHTCE Social Media Presentation
HTCE Social Media PresentationMhairi Petrovic
 
Social Networking For Business Presentation
Social Networking For Business PresentationSocial Networking For Business Presentation
Social Networking For Business PresentationDeBoone
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
New Media for Seasoned Professionals
New Media for Seasoned ProfessionalsNew Media for Seasoned Professionals
New Media for Seasoned ProfessionalsNeville Hobson
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overviewLara Kretler
 

Semelhante a Foew Social Media Presentation Jan 2010 (20)

Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
Social Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitSocial Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing Summit
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PR
 
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Social media 101
Social media 101Social media 101
Social media 101
 
HTCE Social Media Presentation
HTCE Social Media PresentationHTCE Social Media Presentation
HTCE Social Media Presentation
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
BizSoMe seminar
BizSoMe seminarBizSoMe seminar
BizSoMe seminar
 
Fans
FansFans
Fans
 
Fans
FansFans
Fans
 
Social Networking For Business Presentation
Social Networking For Business PresentationSocial Networking For Business Presentation
Social Networking For Business Presentation
 
Social Media Planning
Social Media PlanningSocial Media Planning
Social Media Planning
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
New Media for Seasoned Professionals
New Media for Seasoned ProfessionalsNew Media for Seasoned Professionals
New Media for Seasoned Professionals
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overview
 

Foew Social Media Presentation Jan 2010