Bank Mandiri facing tough competition which from other giant banks such as BRI,BNI 46, and BCA. Therefore Bank Mandiri need to strengthen and differentiate the personality form the competitors What we have done We strengthen Bank Mandiri Personality and consistently project it to create distinctive recognition

1. 2010-2012TVC – Mandiri Fiesta 1

2. Bank Mandiri facing tough competition which from other giant
banks such as BRI,BNI 46, and BCA. Therefore Bank Mandiri need to
strengthen and differentiate the personality form the competitors
What we have done
We strengthen Bank Mandiri Personality and consistently project it to
create distinctive recognition

3. TVC
TVC

4. TVC

5. PRINT

7. RESULT
Overall Result:
• Set up a new standard in reward for
saving product (choose your own
reward)
• Total Third Party Funds significantly
increase to 41% from IDR 277 trillion in Q1
2009 to IDR 312,9 trillion in Q1 2010.
• Total credit increase 14,2%
• Current account and saving increase
13,5%