This slide will give complete view & approach of interactive media. regards Rajesh Kumar Manager(Digital marketing) www.jrinfotech.com

1. .. .
.
..
.
.

2. Growth in Internet Advertising
.
1994 – Advertisements on HotWired
.
2000-2002 – 25 percent drop
2005 – Internet advertising at
$10 billion
2006 – Internet advertising exceeds $16.9 billion

3. Internet: Fact
• Came in 2nd sept 1969
• Connected between UCLA & Stanford university
• Developed by US dep't of Defense
• Approx 1billion user world wide
• Approx 600 billion web page exist
• World wide web(www) came in 1993
• In 2010 internet advt crossed $20 billion
• Growth rate of internet is highest in Latin America

4. .
. Interactive Media:
It allow for a back and forth flow of information.
Here user can participate & modify the form &
content of the information they received.
Internet is the most advance & sophisticated
tools of this interactive marketing. CD, Kiosks,
Digital Phone are the some other form
Online search engine like Google, Yahoo are the
giant online ad company

6. Comparative Fact
• Radio::1922::1960::38:: 50m
• TV::1951::1963::13::50m
• Cable:1976::1986::10::50m
• Internet:1994::1999::5::50m

7. Using Web Sites to Build Image
.
.

8. Growth reason for consumer market(B2C)
• Innovative
• Heavy investment for company
• Change Life style
• Rich money
• Time saving

10. Business to Business(B2B)
• Most company deal with website
• In 2004 business deal communication was $8.3m
• In 2009 it is $25 million
• Electronic, shipping, & Travel account for 70% of
the deal
• Company like Cisco, Dell, Google, Naukri.com,
Yatra.com, irctc.com, are the prominent company

12. American Airlines Encourages Customers to Do
It All Online
.
.

13. Hot Web Sites
.
. Facebook Disney.com
MySpace Veoh
YouTube Funny or Die
TMZ.com Discovery.com

14. Types of Website:
• Static
• Dynamic
• E-Commerce
• Portal/Search Engine

16. Advertising on the Internet (Part 1)
.
Forms of Internet Advertising
.
Banners Interstitials
Sponsorships Push Technologies
Pop-ups/
Pop-unders Links

17. Banner:
The most common form of advt
Place in top, bottom, & side of the website
Initially it was in high demand but now it is
decreasing
Response/click is less than 1%

19. Pop up/Pop under:
Popup:
• Small window open at the time of using
website
• Usually larger than banner
Pop under:
• It appears underneath of website
• Visible only when the user sign out the website

20. Push technology:
• Company push their advt in PC
• Identify the IP address of PC & send ad
Link:
Some company use their url in good website
Money charges per click

22. Advantage:
• Create Awareness
• Generate Interest
• Informative
• Create a strong Brand
• Sales Promotion

24. Disadvantage:
• Measurement Problem
• Poor reach
• Irritation