The document outlines a 3 phase proposal for Chunk-n-Chip to revamp their design, technology, and marketing. Phase 1 involves setting up websites, email marketing, maps integration, and analytics using tools like WordPress, MailChimp etc. Phase 2 focuses on redesigning their website, ecommerce site, emails and social media branding. Phase 3 lays out plans to create social media accounts, ongoing email campaigns, promotional items and blog posts. Cost estimates are provided for the required technology and initial design/development work.

1. Chunk-n-Chip Design Direction & Marketing Proposal

3. Chunk-n-Chip Design Direction & Marketing Proposal 2 PHASE1 Technology Hosting, "The Cloud" Formula uses Cloud Computing provided by © Rackspace US, Inc. Cloud Computing is the future of hosting services, in turn we provide this premium product ast a cost. For Chunk-n-Chip, the brand will require a stable, fast, and seamless web experience. We will provide, Unlimited Hosting Space, Unlimited Transfer, Unlimited Databases (A Wordpress CMS, E-Commerce Required Technology). With your own FTP access for file storeage and direct 24/7 Snap Action Customer Service, you will never encounter a sweeter deal. Investigate Online: http://wordpress.org/showcase/ Wordpress, Your CMS Platform Ready to reduce your online business costs? Use our custom Wordpress designed platform. With a password protected login you can edit all and any area of your site, create new content, manage your content and users! No longer will you need to pay an hourly fee for simple and direct updates for your website! Wordpress is also ideal for development, over 8,600+ Plugins (and counting) are freely available to use in the development in your site. That's FREE, so you can stop calculating costs for developing custom pages, if its on the plugin directory, its yours! Let us focus on how to use these tools instead of paying to develop them! With full database backups, be at ease, just hit export ad start ensuring your business's success! Investigate Online: http://wordpress.org/showcase/ CS-CART, Your E-Commerce Platform Need an online store, that is up and running on day one? Ready to integrate FedEx, UPS, USPS and every global provider? Are you ready to have a full featured online store at a cost? With no monthly fees? We hope so! With TONS of features (too many to list here) you can be at peace of mind with your investment. We will link up your store with an SSL Ticket which will protect you and your customers as you shop! Formula will create a natural designed extension of your site, so users will feel comfortably navigating and essentially making a purchase. Investigate Online: http://www.cs-cart.com/shopping-cart.html

4. Chunk-n-Chip Design Direction & Marketing Proposal 3 PHASE1 Technology Mailchimp, E-mail Marketing Formula uses mailchimp to ensure that your e-mails are delivered in the best possible sense. That means it abides by all SPAM laws, is visually designed for e-mails that can display rich graphics or straight text, and has an effective campaign rate of click throughs. You can view your campaigns succes rate by analysing everything! What users clicked and how they responded to the e-mail! Save templates for monthly marketing campaigns, and initially it's FREE! Send with Confidence! Investigate Online: http://www.mailchimp.com/features Google Business E-mail Accounts Formula Tech Consulting is the tech arm of Formula Creative, these geek swill ensure your e-mail is up and running, your employees have access and you have access anywhere! That means your phone, your home and work computers as well! We will setup all brand e-mails and direct them to the right people! Investigate Online: http://www.google.com/apps/intl/en/group/index.html Google Maps Integration Chunk-n-Chip is becoming a mobile brand. That means you need to let people know where your at, down to the tree that your parked in front of! We will use Google Maps open API tools to create a custom feature which will aloow you to post locations that you currently are or will be. We can even work with you to create a GPS tracker that will post you live to the web! Investigate Online: http://http://code.google.com/apis/maps/

7. Chunk-n-Chip Design Direction & Marketing Proposal 6 PHASE2 Design E-mail Marketing Design E-mails are inherently ugly! Designed e-mails by Formula will ensure people are happy to receieve a message from your brand, with visual "oomph!" list members will be more inclined to become a customer! We take into account e-mail reqiurements from the top e-mail companies in our design work. Branding your Social Accounts Once Formula has setup your new or existing Social Media we will make sure to transfer the visual style from your overall page design to your personal social icon. Your friend list is sure to grow! Creative Director For Your Account, Mauricio Morales Hello! Claudia, Working with you I hope to create a new start to Chunk-n-Chip, over the last 3 years I have been blessed to work with great companies, locally, nationaly, and internationally. Our most successful campaign has allowed a client to gain six figures in investment funds. We have worked with firms, including Ciplex in LA (Upper Deck Memorabilia, Ciplex Lite), new emerging brands (ARC Crafts, Insure Monkey), and local companies (Bro House Records, Laurie Bish For Sheriff) to create unique fresh identities. I know your nbrands visual history, I am anxiosu to work with you on learning about the changes to your bsuienss and how to optimize and present them to your customers! Mauricio Morales Createive Director Formula Creative Media

8. Chunk-n-Chip Design Direction & Marketing Proposal 7 PHASE3 Marketing Social Account Creation Formula will create or gain access to your current Social accounts in order to unformly organize your brand and communicate Chunk-n-Chip throughout the social field. This information will be posted and accessible in your basecamp project manager account! Social media is becoming the way to communicate to your customers. Aside from a main site it is almost essential your brand will need accounts that range from friend and community based organizations to video accounts to provide a more visual experiences when learning or participating with Chunk-n-Chip! Investigate Online: http://myspace.com | http://facebook.com | http://twitter.com | http://vimeo.com | http://youtube.com | http://google.com/buzz Mailchimp E-mail Marketing Formula offers a monthly marketing management package which will allow you to promote up to 2 designed marketing campaigns. Our goal is to keep you in the minds of a customer without annoying them! Incentives to visit your site are the best way to do this! We will test each e-mail to ensure deliverability and analyse each campaign for areas to explore and increase click throughs! We will connec thtese e-mail templates to the social media newtorks for Chunk-n-Chip as well as creating embed codes to post around those social networks and your main / e-commerce sites! We will easily direct and convert customers to your new account to seamlessly offer a marketing platform that is clean and organized! Investigate Online: http://www.mailchimp.com/features/ Brand Campaigns & Blogs Chunk-n-Chip reminds our firm of niche fortune brands that everyone loves! Creating a vintage promo t-shirt will allow people to promote your brand and wear a unique and fun design! We can work together to come up with catchy and cute phrases to make your promo materials appealing to a trendy in-touch audience! Formula will also pursue banner advertisements and flyers to entice people on networks like Craigslist or trendy new blog eatery blogs to post and display your unique foods or even write reviews! Your main site package also includes a blog for yourself to start promoting your brand and giving a face to Chunk-n-Chip! Investigate Online: http://www.notcot.org/