1. Web Marketing Dynamics
Greg Grosser
Principal, Sagacious Bus Dev

2. General Trends in Marketing
How Clients Find and Trust You
Yesterday Today
• Television • E-Mail marketing
• Radio • Self-initiated online research
– Internet WEB Search
• Newspapers
– Trusted sites
• Direct Mail
• Social proof
• Door to door Flyers – Ranking on Engines (SEO)
• MLM • Social Media
• Yellow Pages – Facebook
– Twitter
• Auto Dialers
– WordPress Blogs

3. Democratization of Commerce
The transition from an economically hierarchical
environment, to one whose entrepreneurial
participants have the same access to branding
reach as larger competitors…driven by
technological and cultural evolution

4. Democratization WEb Trends
Pushing Social Interaction
Trending: Blog: fully interactive and
social, two-way communication
SEO Active: Authority or Expert site,
searchable with some interaction
Passive: Portal for information, kept
up to date
Legacy: Static Web Site acting
merely as an address

5. Democratization Web Trends
• Relationship Marketing
– Blogging: building a community
• WordPress and SEO, become your own
webmaster in large measure
• Facebook as a blogging methodology
• Twitter microblogging
• Video
– Youtube, Vimeo
• Social Media
– Twitter, Facebook, LinkedIn
• Mobile
– Apple, BBY, Android, et al

6. Democratization Upshot
• Blogging
– Loose definition: Marketing diary for your business
– Creating content and generating touches is critical
– Interacting with “Likers” is also critical
• Video
– Try to overcome the intimidation, at a minimum do voiceovers
– Creating scripts, images and storyboards can be time consuming
• Social Media
– Facebook is currently king—see blogging & video above
• Mobile
– Coming attractions, Android Vs Apple shootouts

7. A Basic Formula Part 1
• Create a Twitter account
• Create a WordPress (WP) blog/website
• Create a Facebook (FB) Page
• Create a Youtube/Vimeo account & build a video library
• Use your video library as content to feed both your blogging
activity
• Create an e-mail backup (Mail Chimp, etc)
• Integrate it all via social media aggregator (Hootsuite?)
Now the real work begins…

8. Special Notes on Basic Formula
• Emphasis on Video—the emerging hot content
– SD, HD, (3D?)…the quality bar continues to rise
– Heading toward a dominant place in blogging
– Develop a library of short videos—make it a blogging mainstay
– Keep the videos informative not salesy, with short promos at the end
• Keep an Eye on Mobile
– The social media arena is headed in this direction, think more video
– Be thinking about mobile viewership…but keep your powder dry for
now until mobile matures a bit more

9. A Basic Formula Part 2
• Choose a communication frequency for each element
• Be consistent with your interactions
• Build your FB “Liker” community
• Build your blogging community
• Create and post interesting content and video
• Create and post ads and events (rule of thumb= 1 in 10 posts
are promo related)
You are on your way!

10. Basic formula graphic
•Initiate all blog posts •Have welcome sub-Page
from a single entry point: and 1-click matrix page to
integrate with Facebook point back to WordPress
Page-Wall-posts, plus Blog. Solicit bolg and e-
solicit e-mail sign-ups mail sign-ups
WordPress Facebook
Blog Page
E-mail list
Youtube or
and
Vimeo
repository
•Maintain e-mail •Video launching account
addresses and launch e- for welcome video and
mail blasts (solicit any others you wish to
Facebook Page and blog share on blog posts
sign-ups) (solicit sign-ups for FB,
Blog, and e-mail)

11. If It Seems Daunting—Get Help
• Choose the parts you want to do yourself
• Outsource the others
• Stay close to your outsourced projects
• Make sure you select outsourcing resources
for the mid-to-long term (they are your de
facto business partners and relationships
here DO matter)

12. Sagacious Products/Services
• Still Photography • FBML Facebook Page creation
• Complete video, movie short, with welcome video and still
or infomercial productions image creation as required
• Custom composed royalty free • Youtube integration & support
music for video backgrounds as required
• Final Cut video editing services • E-mail blast service set up and
• Video script writing, ad creation as required
storyboarding/directing • Blogging services
• WordPress site creation and • Complete web marketing
training, including managing outsourcing packages
domain acquisition and • Fan (Page “Liker”) acquisition
hosting services services for Facebook

13. Thank You
Greg Grosser
Principal, Sagacious Bus Dev
sagaciousbusdev@gmail.com
(913) 254-0964