FOODPAY : Home Delivery Restaurants in Jaipur | Order food Online in Jaipur with the best restaurant menus,food delivery online reviews and Pay. Toll Free : 1800-200-4221

1. FoodPayDelivering Happiness

2. We are a small team of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpay
the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and
definitely fun! We wanted something simpler, so we made it.
Foodpay food delivery
Staying in the office for lunch? No more wondering what is available near you. foodpay has online menus from the
staggering selection of delivery restaurants around you. Simply enter your post code and search for cuisine type,
restaurants or even price range. The restaurant index also includes address and delivery hours. No online food
delivery is too difficult for foodpay! Food delivery service has never been made easier!
INTRODUCTION
Delivering Happiness

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 Wide variety of Indian cuisine.
 Located in the booming, and rapidly expanding city of Jaipur.
 Inspired menu with a blend of varieties of Indian dishes.
 Unlimited dishes with Unlimited Range of Marketplace
 Relaxed, friendly and correct service
 Hiring of experienced staff
EXECUTIVE SUMMARY
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 Keeping food cost under 10% revenue.
 Stay in the restaurant business with excellent food and service
 Expand our marketing and advertising in neighboring areas and cities.
OBJECTIVES
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Great tasting food, but have efficient and friendly service
Choice for all families and singles, young and old, male or female.
Enjoy the food when and where everyone want
Save the time
 Solve the Vehicle Parking Problem
MISSION
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Demographic
Consumer foodservice in India continued to record strong double-digit
growth in current value terms in 2013. This growth was mainly driven
by an increase in the average spending on eating out by middle-class
households. This growth from urban areas was supported by an
increase in the number of nuclear families and working women,
steady growth in incomes and greater accessibility to a wide choice of
restaurants. India also offers a wealth of young people, a key
consumer group for food chains. There has also been a drastic
change in lifestyles and eating patterns, which has led to a large
increase in the number of people eating out regularly
2015 2016 2017 2018
US$
2.8 billion 60% 70%
US$
78 billion
FOOD MARKET SIZE (INDIA)
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FOOD HABITS OF INDIAN YOUTH
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 31% of Indians are vegetarians for religious and cultural reasons while the rest of the population eat
fish and meat
 Hindus, the dominant element of the population, strictly abstain from eating beef
 Consumption of pork is also limited to a relatively small base
 Dining out is popular amongst many Indian consumers, particularly in urban areas, facilitated by
busier lifestyles and higher levels of disposable income. Indeed, value sales at full-service restaurants
have increased steadily in recent years, with consumers largely preferring independent rather than
chained venues.
 It is also becoming more common for some consumers to order food for takeaway to eat at home
during the week and then to dine out in restaurants

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FOOD HABITS OF INDIAN YOUTH
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 Since a dip in 2009, demand for home delivery/takeaway meals has been increasing steadily, with
value sales
 reaching nearly Rs2.2 billion in 2013.
 Fast food has become highly palatable to the teens and consumers in their early twenties, with
international fast
 food chains like KFC and McDonalds, Subway, Domino’s Dunkin Donuts particularly popular.

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FOOD HABITS OF INDIAN YOUTH
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 Young consumers consider eating at these places to be fashionable, allowing them to feel a part of
the international youth culture.
 The menus in Indian outlets tend to differ from those in other countries with high consumption of beef.
There is also
 high demand for indigenous meals from independent fast food venues
 Many consumers purchase snacks and other food items from the numerous street stalls and kiosks.
Street food
 like pav bhaji, dosas, pani puri etc are very popular in India.

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INDIAN FOOD SERVICE MARKET
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 Indian food services industry is estimated to be nearly worth USD 41.3 billion and is growing at a
healthy compound annual growth rate (CAGR) of 11%. The Organized
 Food Service Industry is worth $13.79 bn (approx. 33% of total Indian Food Service Industry) and
growing at 17%.
The F&B food service sector in India comprises two distinct market segments:
 a) Organised – Chain and licensed standalone players across quick service restaurants, full service
casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen desert formats
 b) Unorganised – Dhabas (Roadside restaurants serving as truck stops and serving Indian cuisine),
street stalls, halwai (sweet shops), road side vendors, food carts, etc

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Current Market Share30%
12-14%
45%
CAGR (compound annual growth rate )
Expected Market Share by 2017
Organized INDIAN FOOD SERVICE
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Current Market Share70%
8-10%
55%
CAGR (compound annual growth rate )
Expected Market Share by 2017
UnOrganized INDIAN FOOD SERVICE
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Entrepreneur’s
personal resources
Financial
institutions
Venture
capitalists
Angel investors Unusual
resources
Public offering
POSSIBLE FINANCING OPTIONS
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Evaluating Financing Options
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Personal Resources
Financial Institutions
Angel Investors
Public Offerings
Unusual Sources
Personal Control Risk Personal Rewards Potential
H H H
L-M L L-M
L-M
L
L-H
L
L
L
L-M
L-H
L-H
L-LOW , M-MEDIUM , H-HIGH

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Our strategy is simple, we intend to
succeed by giving people a combination
of excellent and interesting food in an
environment that appeals to a wide and
varied group of people.
We will focus on maintaining quality and
establishing a strong identity in our
community.
We will keep our standards high and
execute the concept so that word-of-
mouth will be our main marketing force.
We will create an appealing and
entertaining environment and food with
unbeatable quality at an exceptional
price..
Strategy And Implementation Summary
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 The second basic objective of Marketing Department is that it meets the budget in the required
time span. The marketing department of Foodpay Food is to promote its products and make
the future plan to live in the budget.
Foodpay has two marketing objectives.
The first is to create the awareness and provide the following information to the authorities of Foodpay :
Marketing plan
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To show the marketing position of the organization.
 To show the market share of Foodpay
To give suggestion to the higher authorities for the future improvement.
This department provides the information about their competitors to the higher authorities of
Foodpay.

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Foodpay characteristics
Foodpay will be marketed to people on the basis of demographic, psychographic and geographic characteristics.
Market segmentation
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Behavioral characteristics:
In behavioral aspect they segmented the market on the basis of quality, taste a price. Following are the
different possible segments in this regard.
Taste conscious
Quality conscious
Class conscious
Combination of price and quality

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Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and race. We segmented our
market on following bases.
Market segmentation
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Gender:
Foodpay is for each gender both male and female.
 Income
Everyone can use the Foodpay service upper and middle class
 Age:
Age limitation for using this product any age group.
 Occupation:
By profession also everyone can use this product means businessman student workers and other people.

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Foodpay Market Penetration:
MARKET PENETRATION
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Entry into the market should not be a problem.
Restaurant has high visibility on the web.
The local residents and students always support new restaurants because of their curiosity.
In addition, Rs.10,000 has been budgeted for a pre-opening advertising and public relations
campaign.

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Foodpay Market Feasibility Study
Market Feasibility Study
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A market feasibility study is essential to gauge the practicality, prospects, potential of the
project, and therefore it’s feasibility
We would obtain an online sample of a survey or a field research survey and conduct a
research to gauge the tastes and preferences of the localities. The survey would be done on
about 120 people residents of Jaipur and Delhi respectively of all category of people who fall
into our target market.
From the survey, we will come up with a SWOT analysis and marketing strategy to follow.

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S
W
T
O
 First mover advantage
 Economies of Scale
 Varieties of food of the cuisine
 Large number of bachelors/students/IT professionals
 Catering to a wide range of people
 No similar type of Service in same State
 High cost of operation
 Not from a Well known group
 Pricing
 Competition
 Don’t Have Pre-Funding
 New Capture in other Cities of the India
 Offer greater variety
 High growth in these areas.
 Rising standard of living
 Other concept restaurants
 People may be restrictive
 Pay Commission to Payment Gateway
Strengths
Weakness
Opportunities
Threats
SWOT ANALYSIS
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1 Marketing Research
Mobile Experience
Google Ads
Content Marketing
Social Media
2
3
4
5
MARKETING LAUNCH PLAN
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Although the restaurant industry is very competitive, the lifestyle changes created by
modern living continue to fuel its steady growth.
Change for High Quality
If the business is meeting its projections in an year then, we will start scouting for a
second Big Investment with Increase Brand Advertisements and develop plans for the
next Step.
Investment Plan
Restaurants
500 Orders/per Day
1000
Metro Cities
10
Investment
5
1st Plan & Implémentation
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Aug 2015: OUR BEGINNING:
Start the website and go live it
online with required system
Sep 2015: Open Merchant Registration
Start the Registration Process of Restaurant
Dec 2015: Reach till 500 Restaurants
Will Achieve the 1st target of Registration of
minimum 500 Registrations
Jan 2016: Order Accepting
Will start the Orders Accepting
Process
OUR TIMELINE
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May 2016: 500 Orders/per Day
Will achieve 1st Target of Minimum 500
Orders Per Day. Average 1 Order to per
restaurant
Dec 2016: 1500 Orders/per Day
Will achieve 2nd Target of Minimum
1500 Orders Per Day. Average 3
Order to per restaurant
Jan 2017, Next Plan
Will Plan for 2nd Funding for
Brands Marketing and TV
commercials

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5 STEPS OF PROCESS
“Check-ing” in your business
Signup
Restaurant
Update Menu
Get Orders
Delivered Orders
Earn Money
The Simple Process
Staying in the office for lunch? No more wondering what is available near you. foodpay has online menus from the staggering
selection of delivery restaurants around you. Simply enter your post code and search for cuisine type, restaurants or even price
range. The restaurant index also includes address and delivery hours. No online food delivery is too difficult for foodpay! Food
delivery service has never been made easier!

27. Signup the Restaurant
Directly via website and
restaurant own can signup
easily with their information
Foodpay will ask some
basic documents like
license , bank details, PAN
No. S.T. No. Etc
Admin will Check the
Document and Approved the
Account and get Live the
Account on Our Marketplace
Account Signup Documents Get Approved
Signup Documents Approved
Merchant Signup Process
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Foodpanda Bawarchi
TastyKhana
Just Eat Paradise
Established brand hotels
Competition/Competitive Advantage
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Online Offline

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customer's experience
Discount Coupons
Free Home Delivery
Word’s Of Mouth
Word’s Of Mouth
Discount Coupons
Free Home Delivery
Customer's experience
Cashback
Quality
Cashback
Quality
Our Sales Strategy
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Starting the Service with 1st
investment Plan
Start up 2016 Target the
500 Restaurants in 10
Cities and 500-1200
Orders/Day
2015 2016
On the Basis of Profit and
ROI, will Plan for 2nd
Investment for Brands
Promotions
Plan to acquisition of
Competitiors to Increase
the Range of Foodpay
2017 2018
OUR BUILDING Summary
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Investment and ROI
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Merchant Registration Process
Website & App Developments
Online Marketing
Offline Marketing
Promotions/Cashback/Offers
1st monthInvestment Area 2nd Month 3rd Month 4th Month
50k INR= 800 USD
50k INR= 800 USD
40k INR= 600 USD
40k INR= 600 USD
NIL NIL NIL
Low
50k INR= 800 USD
50k INR= 800 USD 50k INR= 800 USD
50k INR= 800 USD 40k INR= 600 USD 30k INR= 500 USD
40k INR= 600 USD 50k INR= 800 USD 50k INR= 800 USD
30k INR= 500 USD 30k INR= 500 USD 30k INR= 500 USD
Office Expense 150k INR= 2400 USD 150k INR= 2400 USD 150k INR= 2400 USD 150k INR= 2400 USD

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Return of Investment (2016)
March
April
May
June
July
No. Of OrdersMonth Min. Total Value Total Value Total Earn (10%)
August
January
February
September
October
November
December
100x31 250 INR= 4 USD 775K INR= 12916 USD 77.5K INR= 1291 USD
200x28
300x31
400x30
500x31
600x30
700x31
800x31
900x30
1000x31
1100x30
1200x31
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
250 INR= 4 USD
1400K INR= 23334 USD 140K INR= 2334 USD
2325K INR= 38750 USD 232.5K INR= 3875 USD
3000K INR= 50000 USD 300K INR= 5000 USD
3875K INR= 64584 USD
4500K INR= 75000 USD
387.5K INR= 6458 USD
450K INR= 7500 USD
5425K INR= 90417 USD 542.5K INR= 9041.7 USD
6200K INR= 103k USD 620K INR= 10k USD
6750K INR= 112k USD 675K INR= 11.2k USD
7750K INR= 129k USD 775K INR= 12.9k USD
8250K INR= 137k USD 825K INR= 13.7k USD
9300K INR= 155k USD 930K INR= 15.5k USD
=207700 Orders 51925000 INR=865416 USD 5192500 INR= 86541 USD

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SMS Marketing
Email Marketing
Social Adwords Blogs SEOViral Marketing
Multimedia Coupon Website Meeting Affiliates Cashback
Our MARKETING TREND
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As we Know We faced issues to Find out daily Useful
Utilities things Like Finding the Milk Man, Vegetable Shop
, Grocery Products so we are Planning to Connect
Another Module in Same Marketplace (foodpay) .in which
anyone can subscribers on monthly Price and can
receive the Utility as per schedule basis.
Monthly Utilities Subscription Service
What Unique We are Planning ?
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Hemant Kumar
Founder and CEO
B.S.Rawat
CMO
Lakki Singhal
CTO
MEET OUR GREAT TEAM
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Hems Technosys Founded in 2010 as proprietor Firm name as “Serve Infotech”, But Later on it is Hems Technosys Pvt Ltd. The Firm was
founded by entrepreneurs who had extensive experience in Information Technology, Market implementation and Converging Technology. Hems
Technosys employees over many employees, many of whom are engineers with advanced degrees and extensive training in fields such as
software development, hardware and networking solution and design optimization. Hems helping businesses around the world to develop
strong, successful online presences.
Hems Technosys Pvt. Ltd
Founded Since 2010
About Background
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Hems Mail
Enterprises Email
Marketing Service
Opay.in
Online Mobile, DTH
Recharge and Postpaid
Payment Service
Opaydeal
Ecommerce Shopping
Marketplace
Hems Media
Enterprises SMS
Marketing Service
Mailcot
Cloud SMTP
Service for SME
eseoz
Online Marketing
Service
Hems : At a Glance
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Hems : At a Glance
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Hems
Service Excellence Award-2015
By Brands Academy
ISO 9001: 2008
By JAS-ANZ
5000+ Happy Clients
In more than 100 Countries
Adwords Certification
By Google

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Izabal Slides
OUR GREAT TARGET
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Target Analysis
After the venture starts, we will keep a close eye on sales and profit. If we are on target at
the end of year 1, we will look to expand to a second unit.

40. Address
Hems Technosys Pvt. Ltd
313 Lane No. 6 Rajapark Jaipur
Rajasthan, India
Phone
Direct Line: 0141-26222915
Toll Free: 1800-200-4221
info@hemstechnosys.com
Social Media
Facebook.com/foodpayindia
GET IT IN TOUCH
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