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GESTÃO E TECNOLOGIA PARA O FOOD SERVICE




Marketing Digital, Consultoria de Marketing, Softwares de Gestão
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


DIFERENCIAIS FOOD EXPERT

 Metodologia totalmente voltada para micro, pequenas e médias
empresas

 A Food Expert é 100% voltada ao mercado de food service

 Baixo custo, quando comparado a consultorias tradicionais

 Foco na obtenção de resultados rápidos, através de estratégias simples e
com baixo custo de implementação

 Consultoria de marketing, marketing digital, software de gestão e
equipamentos de automação num único pacote
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


METODOLOGIA
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


SITES E BLOGS EMPRESARIAIS

 Desenvolvimento e gerenciamento de estrutura e
conteúdo

 Inserção de elementos, tais como: textos, imagens,
fotos, mapa de localização, formulário de contato,
ícones de mídias sociais, slides, vídeos e página de blog

 Site focado em resultados

 Aplicação de técnicas de SEO (Search Engine
Optimization), gerando boa posição na busca orgânica
do Google
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


MARKETING DIGITAL

 SEM – Search Engine Marketing


 E-mail marketing Direcionado


 Monitoramento de marca na web (Reclame Aqui,
Fóruns de Discussão, Mídias Sociais, Guias, etc)


 Releases
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


MARKETING DIGITAL – GOOGLE MARKETING

 SEO – Search Engine Optimization

 Campanhas de links patrocinados

 Inserção da empresa no Google Maps

 Google Places

 Monitoramento de menções à empresa na internet
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


MARKETING DIGITAL – MÍDIAS SOCIAIS
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


MARKETING DIGITAL – MÉTRICAS

 Google Analytics

 Google Webmasters
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


CONSULTORIA DE MARKETING – INSTITUCIONAL

 Mapeamento de processos

 Definição/revisão de missão, visão e valores

 Criação/revisão e análise de organograma

 Padronização/revisão de processos e redivisão de tarefas

 Planejamento Estratégico
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


CONSULTORIA DE MARKETING - ESTRATÉGIA

 Análise SWOT

 4 P s de marketing

 Benchmarking
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


CONSULTORIA DE MARKETING - ESTRATÉGIA
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE


CONSULTORIA DE MARKETING – PONTO DE VENDA

 Combos promocionais

 Cliente oculto

 Pesquisa de satisfação

 Parcerias empresariais

 Diversificação de produtos e serviços
GESTÃO E TECNOLOGIA PARA O FOOD SERVICE




           OBRIGADO!!!

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Food Expert - Marketing digital para food service

  • 1. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE Marketing Digital, Consultoria de Marketing, Softwares de Gestão
  • 2. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE DIFERENCIAIS FOOD EXPERT  Metodologia totalmente voltada para micro, pequenas e médias empresas  A Food Expert é 100% voltada ao mercado de food service  Baixo custo, quando comparado a consultorias tradicionais  Foco na obtenção de resultados rápidos, através de estratégias simples e com baixo custo de implementação  Consultoria de marketing, marketing digital, software de gestão e equipamentos de automação num único pacote
  • 3. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE METODOLOGIA
  • 4. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE SITES E BLOGS EMPRESARIAIS  Desenvolvimento e gerenciamento de estrutura e conteúdo  Inserção de elementos, tais como: textos, imagens, fotos, mapa de localização, formulário de contato, ícones de mídias sociais, slides, vídeos e página de blog  Site focado em resultados  Aplicação de técnicas de SEO (Search Engine Optimization), gerando boa posição na busca orgânica do Google
  • 5. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE MARKETING DIGITAL  SEM – Search Engine Marketing  E-mail marketing Direcionado  Monitoramento de marca na web (Reclame Aqui, Fóruns de Discussão, Mídias Sociais, Guias, etc)  Releases
  • 6. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE MARKETING DIGITAL – GOOGLE MARKETING  SEO – Search Engine Optimization  Campanhas de links patrocinados  Inserção da empresa no Google Maps  Google Places  Monitoramento de menções à empresa na internet
  • 7. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE MARKETING DIGITAL – MÍDIAS SOCIAIS
  • 8. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE MARKETING DIGITAL – MÉTRICAS  Google Analytics  Google Webmasters
  • 9. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE CONSULTORIA DE MARKETING – INSTITUCIONAL  Mapeamento de processos  Definição/revisão de missão, visão e valores  Criação/revisão e análise de organograma  Padronização/revisão de processos e redivisão de tarefas  Planejamento Estratégico
  • 10. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE CONSULTORIA DE MARKETING - ESTRATÉGIA  Análise SWOT  4 P s de marketing  Benchmarking
  • 11. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE CONSULTORIA DE MARKETING - ESTRATÉGIA
  • 12. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE CONSULTORIA DE MARKETING – PONTO DE VENDA  Combos promocionais  Cliente oculto  Pesquisa de satisfação  Parcerias empresariais  Diversificação de produtos e serviços
  • 13. GESTÃO E TECNOLOGIA PARA O FOOD SERVICE OBRIGADO!!!