Tom Grey - Google Cloud Platform

Google Cloud Platform
Tom Grey
Cloud Platform Sales Engineer
tomgrey@google.com

Everybody is talking about cloud...

Google Confidential & Proprietary

Making Google look easy is hard...


Powering google.com...



Google is the fourth largest server
manufacturer in the world after Dell, HP, and
IBM according to Martin Reynolds of Garter
Group



If Google were an ISP it would be the second
largest ISP by traffic on the planet according
to Arbor Networks


Tom's totally unbiased guide to why cloud isn't...


Traditional on-premise IT...


Hosting...


Virtualisation...


Cloud!



Customised hardware built from
cheap commodity parts



Software resilience and easy
repair not hardware resilience



Horizontal layers not vertical
stacks



Horizontal layers not vertical
stacks
Vast numbers of homogeneous
servers managed at scale


Unlocking Google's Platform


Unlocking the Google Platform

Search Analytics YouTube etc... Your Applications




● World Leading Technology
Global Data Centre ● Highly Resilient, Efficient &
Performant
&Comms Network ● 4th Largest Server Manaufacturer
● 3rd Largest Global Data Network




● Global Resilient
Architecture
Data Storage & Distribution ● Global Edge Distribution
● Huge Secure Capacity

Performant




● Data Intelligence
Services & APIs ● Designed for Big Data
● High Performance

Architecture

Performant




● Iterate & deploy fast
Compute Runtimes & ● Scale to global demand
Application Frameworks ● Standards compliant

Services & APIs ● Designed for Big Data

Architecture

Performant




● Iterate & deploy fast
Compute Runtimes & ● Scale to global demand AppEngine
Application Frameworks ● Standards compliant

● Designed for Big Data Premium
Services & APIs APIs

Architecture Storage &
Data Storage & Distribution ● Global Edge Distribution Database

Performant


Google App Engine the API elements
Google provides all of

Volatile Demand Fluctuation Steady Demand Growth

Inefficiency
Traffic Demand

Server Capacity

Traffic Demand
Downtime
Server Capacity

Inefficiency

With App Engine With App Engine
only pay for what you use scale with efficiency and reliability

Easy to build Easy to scale Easy to manage

Google Platformall of the API elements
Google provides APIs

App Engine APIs Apps APIs Premium APIs

Google Cloud Storage API elements
Google provides all of the

Google Cloud Storage lets you store and access data
on Google's reliable infrastructure
Speed Reliability Scalability
Global Network World-Class Reliability Unlimited Objects
Lowest latency for rapid access 99.9% SLA There is no limit to # objects
Data Center Efficiency Availability of your Data Big Object Size
Maximal service at critical need Read-Your-Write-Consistency Up to 5 Terabytes per object

Uses

Content Delivery &
File Sharing
Active Archiving
Application Storage
Computation

Google Prediction API API elements
Google provides all of the

Google Prediction API uses a set of algorithms that
make decisions by finding patterns in data

Input:
“No hay mal que Google Output:
por bien no venga” Prediction API “Spanish”

Inputs Predictive Output
Model

Google BigQuery of the API elements
Google provides all

Google BigQuery Service provides instant data analysis
“a few seconds”

Billions of Google
Analysis
rows of data BigQuery

Interactive Trends Web Network
Spam
Tools Detection Dashboards Optimization

Customer Stories


Customer Story: Royal Wedding

● Global audience of 2Bn
● Supremely peaky traffic
● Long tail presence following the event
Challenge ● 4 week lead time for implementation
● Integration with social media channels

● Rapid development & deployment
● GAE transparently scales to demand
Capability ● Pay for use highly efficient, and long tail
low costs
● Twitter, YouTube, Facebook integration

● Designed and developed in 3 weeks
● Scaled to 2,000 qps during Royal kiss
Value ● Extremely low TCO to reach scale


Customer Story: Global Big Data Storage

● GeoEye Inc. need to provide satellite
imagery to support relief efforts by
various organizations in the Haiti
Challenge Earthquake
● In a short timeframe, GeoEye had to
share 150 GB with ~ 60 organizations

● Low latency storage
Capability ● Cost effective at scale
● Effective global reach

Value ● GeoEye used Google Storage to deliver
over 8.1 terabytes of content data in just 5
days. Accomplished with minimal costs to
the organization


Customer Story: Met Office

Want greater engagement with the
public through crowd-sourcing but at
Challenge a manageable TCO

A secure capable scalable public
platform out-of-the-box, supporting
Capability rapid application development

Scaled from nothing to 1/2 M weather
observations per week from across the
globe. Very positive press and user
Value feedback.


Customer Story: Simperium

● Phone Notes app had limited
functionality
● Desire to create SimpleNote app to
expand functionality
Challenge ● Focus on game-changing apps not
infrastructure

● Sync of smartphone and computer, and
Capability visa-versa
● Transparent to the user

● Hundreds of thousands of users
● 10MM + requests oer day
● Infrastructure is behind the scenes and
not a concern
Value ● API now has 750 developers


Questions?


Tom Grey - Google Cloud Platform

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Tom Grey - Google Cloud Platform