Who is Associazione TFW, contens, audience and results. The experience is everything. We want broaden the foiling experience to any level, from the body&soul sailors to the hardcore-pro.

1. TFW RESULTS- CONTENTS - AUDIENCE -
the experience is everything
Associazione TFW

2. TFW - CONTENTS - AUDIENCE - RESULTS
The common feature of all sailors on flying boats is a constant effort that
alternates the development of new ideas to improve performance (in
particular the functions of "flight control"), and the practical application of
these ideas through changes made by the sailors themselves on their boats,
with a final on water test. Then start again and again. It is a group of brilliant
innovators capable to apply independently their solutions, halfway between
engineers and mechanics: we call them thinkers and tinkerers.
They value entrepreneurship, self-sufficiency coupled with the will to share
the know-how with their peers, a permanent strive for competence and
performance.
The Core of TFW

3. TFW - CONTENTS - AUDIENCE - RESULTS
TFW is a large global community
based on the ideals of supporting the
development of the foiling technology
by providing an opportunity to share
the know-how between community
members and sourcing external
knowledge when applicable.
In what we believe
The aim is to make the foiling
esperience available to the largest
number of sailors, from the
body&soul amateur to the hardcore
professional.
WHO WE ARE OUR GOAL
The experience is everything. We want broaden the foiling experience to any
level, from the body&soul sailors to the hardcore-pro.

4. TFW RESULTS- - AUDIENCE -CONTENTS
FORUM
The most relevant Foiling Forum worldwide
RACE
World class racing for all sailors levels,
from amateur to pro
BOAT EXHIBITION
High tech flying boats in their environment,
ready to take off
ON WATER TRIALS
Experience is everything. And it sells.
What we deliver
SOCIAL
Thousands of contacts, including professional, share
and comment the latest news
BLOG
The world leader in daily foiling news all year round
PRESS
A very Influential source with hundreds of
publications
TV
Worldwide distribution of original contents
EVENTS CONTENTS MEDIA CONTENTS

5. TFW CONTENTS RESULTS- - -AUDIENCE
ŸWe are not a pro racing event
ŸWe are not a geek conference
ŸWe are not a Boat Show
ŸWe are unique in the category
ŸWe are the most influential
initiative about foiling and sailing
innovation.
ŸWe are the future of sailing
Our mainframe
Thinkers & Tinkerers
Inventor: I invent, I sail, I do
Engineer: I want to improve the performance
Sailors
Pro Sailor: Racing at the highest level
Core Sailor: Sailing regata is my life, I spent
all my spare time sailing and racing
Body&Soul
Enthusiasts: Sailing is my passion, let see what’s next
US and the OTHERS OUR AUDIENCE

6. TFW CONTENTS RESULTS- - -AUDIENCE
Our audience
Pro Sailor
Core Sailor
Sailors ContentsBio
Age: 25-50yo
Purchasing Capability: High
Education: Med/High
Engagement: Very High
Drivers: Here is where the innovation happens.
I want to be in the right spot in the right moment.
I want to have fun with the key athletes as myself
Age: 35-65yo
Purchasing Capability: High/Very High
Education: Med/high
Engagement: High
Drivers: I want experience the new foiling technology
applied to dinghies, big boats or catamarans. I want to
see how the sailing will evolve
Forum and community
event, test on water and new
experiment, racing and trial,
TFW Social, Press and TV
Test on water. Racing and
Trial, TFW Social, Press and
TV

7. TFW CONTENTS RESULTS- - -AUDIENCE
Our audience
Inventor
Engineer
Thinkers & Tinkerers ContentsBio
Age: 45-70yo
Purchasing Capability: High
Education: High, Very High
Engagement: Very High
Drivers: I want to show and share my ideas and be
part of the community
Age: 45-70yo
Purchasing Capability: High
Education: High, Very High
Engagement: Very High
Drivers: I want to investigate on new ideas and
improve my foiling project
Forum and community
event, test on water and new
experiment. Trial
Forum and community
event, test on water and new
experiment. Trial

8. TFW CONTENTS RESULTS- - -AUDIENCE
Our audience
Enthusiasts
Body&Soul ContentsBio
Age: 25-65yo
Purchasing Capability: Med/High
Education: Med
Engagement: Med
Drivers: I’m curious to understand how it works and if
it’s funny
Test on water, TFW Social,
Press and TV

9. TFW CONTENTS RESULTS- - -AUDIENCE
Adoption Cycle

10. TFW CONTENTS RESULTS- - -AUDIENCE
C
A
TEG
O
R
Y
C
O
N
SU
M
ER
C
U
LTU
R
E
C
O
M
PA
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Y
We are not a pro racing event
We are not a geek conference
We are not a Boat Show
We are unique in the category
We are the most influential
initiative about foiling and sailing
innovation.
We are the future of sailing
We are Community driven
Our community members are
our value.
We want to provide visibility,
sharing ideas end innovate
sailing experience thanks the
foiling technology.
Trust, integrity and
independence are part of our
cultural value.
We are innovation
TFW believes that the community
is the best driver of innovation and
technology.
We create innovation.
TFW believes in Thinkers and
Tinkerers, their contribution will
provide continuous improvement
to foiling technology and sailing.
Sum Up
USING THE FOUR Cs
A useful way for
uncovering brand
place is to consider
the FOUR Cs

11. TFW CONTENTS AUDIENCE- - - RESULTS
Social Media, press and TV nrs.tm
After 2 successful editions (2014 and 2015) Foiling Week has collected many
international recognitions. Our last 12 months press review reports this clearly:
Post events Press review. More than 95 mastheads from 50 countries and 250
plus articles talking about TFW in 6 different languages
TV 2015. “Nautical Channel Sports”, “RAI” and other international TV channels.
They will reach at least 5.5M of unique viewers
Website 2015. 1,5mln visits - 5.5mln pages visited
FaceBook 2015. >4,700 likes / >800,000 reach / 480 posts / reactions (like to
posts): 13,400
Twitter. Account dedicated to media people. >500 followers (90% are
journalists, blogger or specialized magazines) , >680 tweets
Youtube channel. 80,000 uniques views for a total of more then 200,000
viewed minutes
*statistics up to September 30th, 2015

12. TFW CONTENTS AUDIENCE- - - RESULTS
All Media, geo-distribution
*statistics up to September 30th, 2015

13. TFW CONTENTS AUDIENCE- - - RESULTS
Events presenceSailors By Nationality Attending Press By Nationality
Forum Speakers By NationalityAttending Spectators By Nationality
*sum of the 2014 and 2015 presences

14. tm
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CONTACT US
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