Climate Change and Innovation

2. Entrepreneurship & Innovation July 14th, Paris Frans Nauta

3. Entrepreneurship & Innovation July 14th, Paris @fnauta Frans Nauta

4. Update • How was it so far? • What have you read? • Who has already started a business? • Who has a great idea for a business? • Who has studied innovation?

5. • More short coffee/comfort breaks • Very intense/long days - want more brainstorming • More informal time with the lecturers • Use other methods to re-inforce knowledge - not just powerpoints • More interaction with lecturers

6. 1. The case for the entrepreneur 2. Why the best ideas don't win 3. Dynamics of Innovation 4. Clusters 5. Innovation Ecosystems 6. The Entrepreneur & Business models

7. 1 The case for the entrepreneur

9. How all big companies start

10. How all big companies start

12. Where in your life have you truly tried to make a difference?

13. Political assistant deputy major Amsterdam Policy Maker Environment Agency Amsterdam Art House Cinema Kriterion Ministry Environmental Protection ORIGIN Knowledgeland PM Office University Consulting Writing

14. Entrepreneur(ial) ~ORIGIN early 19th cent. from French, from entreprendre ‘undertake’ ~one who organizes, manages, and assumes the risks of a business or enterprise -ial: ~not afraid to undertake a challenge ➡ You can be entrepreneurial everywhere

15. Small effort...

16. Small effort...

17. Small effort...

18. Small effort...

19. Small effort... ...huge result

20. Innovator's Dilemma Large companies overlook disruptive innovation because they: • Optimize their current technology • Listen to their customers • Search for higher added value

23. 2 Why the best ideas don't win (not even in the market)

25. Dvorak-keyboard

32. Five success factors 1. Comparative advantage 2. Compatibility 3. Complexity 4. Testability 5. Visibility

33. Five success factors 1. Comparative advantage 2. Compatibility 3. Complexity 4. Testability 5. Visibility

34. Some people like change

35. Some people like change 34% 34% early majority late majority 14% 16% early adopters laggards 2% innovators source: Everett Rogers, 2001

36. Some people like change 34% 34% early majority late majority 14% 16% early adopters laggards 2% innovators source: Everett Rogers, 2001

37. ...some people don't Pragmatic Conservative Visionairy Sceptic Nerds { 'Valley of Death'

38. 3 Dynamics of Innovation

39. Innovation is a Puzzle

40. Innovation is a Puzzle

41. Faster faster faster? 1873 1882 1899

42. Faster faster faster? 1873 1882 1899 1989 2001 2010

43. Dominant Design

44. Assignment • Group of 5 to 6 students • Choose a great, failed eco innovation • Analyse it with Rogers 5 factors • Analyse it in terms of Dominant Design

45. 1. The case for the entrepreneur 2. Why the best ideas don't win 3. Dynamics of Innovation 4. Clusters 5. Innovation Ecosystems 6. The Entrepreneur & Business models

46. 4 Clusters

47. Clusters • Enough resources and competences amass and reach a critical threshold; • Giving it a key position in a given economic branch of activity; • With a decisive sustainable competitive advantage over other places, or even a world supremacy in that field.

48. Clusters • Enough resources and competences amass and reach a critical threshold; • Giving it a key position in a given economic branch of activity; • With a decisive sustainable competitive advantage over other places, or even a world supremacy in that field. "There are no low-tech industries, only low-tech firms"

50. Fred Terman @ Stanford

55. A secret history of Silicon Valley: www.steveblank.com

60. SCUOLA INTERNAZIONALE DI LIUTERIA A. STRADIVARI • 1938 founded • 1950: 6 students • 2008: 150 students - 30 South-Korea - 26 Japan - 6 China - 3 Taiwan

61. 5 Innovation Ecosystems

62. regional socio-economic & cultural context (inter)national knowledge usage context customers suppliers national innovation system industry partners competitors national policy exchange knowledge & policy people European Union knowledge development international organisations knowledge labour market exchange research education other regions

63. regional socio-economic & cultural context (inter)national knowledge usage context customers suppliers national innovation system industry partners competitors national policy exchange knowledge & policy people European Union knowledge development international organisations knowledge labour market exchange 1 research education other regions

64. regional socio-economic & cultural context (inter)national knowledge usage context customers suppliers national innovation system industry partners competitors 2 national policy exchange knowledge & policy people European Union knowledge development international organisations knowledge labour market exchange 1 research education other regions

65. regional socio-economic & cultural context (inter)national knowledge usage context customers suppliers national innovation system industry partners competitors 2 national policy exchange knowledge & policy people European 3 Union knowledge development international organisations knowledge labour market exchange 1 research education other regions

66. regional socio-economic & cultural context (inter)national knowledge usage context customers suppliers national innovation system industry partners competitors 2 national policy 4 exchange knowledge & policy people European 3 Union knowledge development international organisations knowledge labour market exchange 1 research education other regions

67. regional socio-economic & cultural context 5 (inter)national knowledge usage context customers suppliers national innovation system industry partners competitors 2 national policy 4 exchange knowledge & policy people European 3 Union knowledge development international organisations knowledge labour market exchange 1 research education other regions

76. Some lessons learned

77. "All happy families are alike; each unhappy family is unhappy in its own way."

78. "All happy clusters are alike; families each unhappy family is unhappy in its own way."

79. "All happy clusters are alike; families each unhappy cluster is unhappy family in its own way."

80. Europe is lagging • Very late to the game (1951!) • Tenure 12 months pay to comfortable • National instead of EU science competition • Funding fundamental research dominates • Innovation arena dominated by big players - To many subsidies - To much red tape • Flawed regulatory framework - Bankruptcy laws - VC tax incentives (SBIC)

81. In general, knowledge is the under-utilized resource in innovation ecosystems

82. In general, knowledge is the under-utilized resource in innovation ecosystems

83. In general, knowledge is the under-utilized resource in innovation ecosystems It's the raison d'etre of Climate-KIC

84. Ingredients to look for as entrepreneur • Constant high talent-flow • Highly specialized knowledge • Rising tide market • Effective incubator • Venture Capital • Sophisticated demand • Regulatory environment

85. 6 Some lessons as Entrepreneur

86. Some lessons as entrepreneur

87. Some lessons as entrepreneur • You really have to believe • Your team is crucial • You need to be flexible & pivot • Don't forget to ask for money • Find a mentor • Find a scalable business model

89. Some lessons as entrepreneur

91. Negotiate at the Gate

92. Law of Hurry No You Hurry Hurry Them Quick let them Hurry Deal Dance No they make Not much Hurry you Dance happening

93. Less is more

94. Know your market

95. Video • - 18:30 • 29:03 - 37:00

96. Excellent resources • Stanford Technology Ventures Program podcast (also video) • WIRED Y-combinator article • www.steveblank.com • Techcrunch.com • FastCompany.com • WIRED.com

97. Next steps • Move to Wageningen - Work on your ideas - Use the Delft session (21rst) • Send me your business plan (without NDA's ) • We meet the 28th • If you have started a company, you can apply for the sales masterclass 1rst-2nd November

98. Thanks for your attention Good luck!

Climate Change and Innovation

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