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The Industry Partnerships (& Platforms) that Make Data Truly Useful

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Signal Chicago 2012
Signal Chicago 2012
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  The  Agency  Opera.ng  System     Dave  Oliveira,  SVP  and  GM  of  MBuy  
National
National
Holding Company Tech Stack Core  competency  technology    
Regional
Regional
Independent Agency Tech Stack Audience     Defini.on   Dynamic  Crea.ve   Media  MGMT     Op.miza.on   Systems   Contextual   Brand    Targe.ng   Protec.on   Buying     Ad  Serving   PlaForms   Inventory   Tagging   Sources   Data  Collec.on  &   Audience  Segmenta.on  
Independent Agency Tech Stack Audience     Defini.on   Dynamic  Crea.ve   Media  MGMT     Op.miza.on   Systems   Contextual   Brand    Targe.ng   Protec.on   Buying     Ad  Serving   PlaForms   Inventory   Tagging   Sources   Data  Collec.on  &   Audience  Segmenta.on  
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The Industry Partnerships (& Platforms) that Make Data Truly Useful

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The Industry Partnerships (& Platforms) that Make Data Truly Useful

  • 1.   The  Agency  Opera.ng  System     Dave  Oliveira,  SVP  and  GM  of  MBuy  
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  • 8. Holding Company Tech Stack Core  competency  technology    
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  • 12. Independent Agency Tech Stack Audience     Defini.on   Dynamic  Crea.ve   Media  MGMT     Op.miza.on   Systems   Contextual   Brand    Targe.ng   Protec.on   Buying     Ad  Serving   PlaForms   Inventory   Tagging   Sources   Data  Collec.on  &   Audience  Segmenta.on  
  • 13. Independent Agency Tech Stack Audience     Defini.on   Dynamic  Crea.ve   Media  MGMT     Op.miza.on   Systems   Contextual   Brand    Targe.ng   Protec.on   Buying     Ad  Serving   PlaForms   Inventory   Tagging   Sources   Data  Collec.on  &   Audience  Segmenta.on  
  • 14.