This document provides tips for engaging with social media while staying genuine and not spending all of one's time online. It recommends choosing relevant goals and a few social media platforms to focus on. Only 20% of posts should be promotional; use photos 75% of the time and casual language. Build momentum around your brand and values by posting engaging content like photos tagged with relevant hashtags. Engage with your audience through comments and shares rather than focusing solely on likes. Be interesting, humorous, and relevant to your community.

1. How to engage and
enjoy
Social Media

2. while still being genuine
and not spending
all of your time

3. THE GOOD NEWS
You can do it yourself, if you are willing.
You might even enjoy it.

4. The advice that may
go against every fiber
of your being:
get comfy with that smartphone

5. And if that’s not you, find someone
who will do it
that is present.

6. The worst thing you can do
tell yourself that
social media = a hassle

7. Just a few tips

8. Beginning :
1. Choose the people in charge
2. Set do’s and don’ts
3. Choose a few relevant goals

9. 20% Promotional
ONLY

10. Use photos 75 %
of the time

11. Always use casual
language that fits your
brand

12. BUILD
MOMENTUM
around whatever
you’ve got

13. If you don’t know what
your brand is, it’s
probably you

14. Thoughts on
content
generation

15. Change your cover photo often

16. Brand
your
photos

17. Tag it all:
people, places,
organizations and
interests

18. Value reach and engagement over page likes

19. Comments,
post likes and
shares mean
people are into
it

20. Engage in
topics
relevant to
your
community

21. Try to make
your posts
interesting
even if
someone
does not click
on the link

22. use catchy
and relevant
hashtags

23. Leverage user generated
content to keep your
community engaged
Consider giving away
product to build your
audience

24. be out of the
ordinary.

25. please,
have a
sense of
humor
and
levity

26. Simple
sentiments
may be just
as powerful

27. Popular themes
● Throwback Thursday #tbt
● Pets & Animals
● Nature
● Weather
● Infographics
● Local / Community
● Year in review

28. What not to do:
● Rush
● Post low quality images
● Use other’s images without giving credit
● Forget your audience
● Share content that is trendy but not relevant
● Be negative or dismissive

29. Fail to respond
to your
community
What not to do

30. Repeat
information or
imagery
What not to do

31. A few pointers
on setting up your
page

32. Show yourself above the fold

33. Set up featured likes

34. Allow for
reviews by
listing your
organization
as a local
business

35. Take
advantage of
people’s
posts on your
wall by
sharing them

36. Have &
utilize
events

37. Free tools
that
rule

38. Pixlr :
Express

39. Pixlr:
Editor

40. Bitly: Link Shortening

41. Short
Stack

42. Facebook
Insights

43. Facebook
Post
Scheduling

44. Facebook
Activity Log

45. Examples of
brands doing it
well

50. Links
Facebook reporting definitions:
http://webmarketingtoday.com/articles/25-Helpful-Facebook-Insights-Definitions/
Sizing guide for social images:
http://www.theedesign.com/blog/2014/social-media-profiles-cheat-sheet
The power and creativity of social:
http://www.virgin.com/richard-branson/6-tips-for-using-social-media-to-screw-business-as-usual
Brands to watch
Clintonville Farmer’s Market 614 Magazine
Homage
Wayward Seed Farm The Coop

51. Thanks for joining me!
My contact:
Heather Lynn Kyle
h@ampersandsocial.com
www.ampersandsocial.com
724.413.1931