1. z
Plan for a Healthy Lifestyle
NHS Better Health Campaign
2. z
Post Production.
Print Advert.
The idea for my print advert was getting active. I wanted
to show that in a healthy lifestyle you need to be active
and fit. However I wanted it to be realistic as I know
people who have just started there journey of getting
active wont be able to go for a run straight away, that’s
why I choose to show me walking. Also I chose to shoot
this outside to show you don’t need a gym to get active
and as little as a walk outdoors can benefit your health.
Due to this being my goal I took all my equipment and
headed to my nearby forest. I set up my tripod and shot
different angles. The goal behind each shot was to show
me getting active in a peaceful calm setting as this would
encourage people to get out and get active instead of
scaring them off buy showing something extreme
however I still wanted to show some sense of challenge
and accomplishment once you have done it. I wanted my
advert to be inspirational and to show that everyone can
do it and I have hope for everyone to change because of
this I tried to get the blue skies and sun into my advert.
4. z
Post Production.
Print Advert.
This is the start of my print advert, this picture was shot at my
chosen location using a tri-pod. Out of all my drafts I decided to pick
this picture after the feedback I received as this was picked as the
best one by my target audience. I also agree with the feedback as
this is my favourite as it portrays everything I want to show. The sun
on top of me shows hope, the hill getting steeper Infront of me
shows the challenge aspect of it however the trees and the blue sky
shows the peacefulness of overcoming this challenge so this picture
was perfect. To take this picture I set the camera onto a timer this
allowed me to get into position. I set myself slightly off centre to do
this I used the rule of thirds. The reasoning behind this is I wanted
the text to be next to me and not on top or below. As you can see I
took inspiration from this advert however I felt like the text was a bit
cramped so this is why I moved myself to the right side to allow my
text to look free and clean and in proportion. Also I picked to position
myself on the right side instead of the left because of 2 reasons.
First reason is because naturally people read from left to right so
when I add the text people will see my message first so they get a
good idea about my advert. Second reason is I wanted to position it
so the sun is shining on me. This represents light and hope and adds
to my inspirational side of the advert.
5. z
Post Production.
Print Advert.
This is my first step of editing my print advert. I first
lowered the expose to “-0.34” this gave the picture a bit of
a darker look by doing this it meant the picture looked
cleaner and better quality however I only slightly lowered it
as I didn’t want the picture to be too dark. Also due to the
bright sun on the camera this dimmed it so the sun also
looked better and more visual. Next I changed the offset to
“-0.0050” this also slightly darkened the image as it adds a
darker boarder which also makes the actual image look
more vibrant and a better quality picture. I also lowered the
gamma as in my imagine there is a lot of shadows from the
sun and lowering the gamma means you can now see
more detail in the shadows. For example if I increased the
gamma the image would look washed out and too bright
and a bad quality picture. Most of my editing was
influenced from the sun and to make my image loom as
clean and high quality as possible as I know my client is an
extremely professional service. By editing all of these in
the way I did I added more warmth to the image making
everything look cleaner and vibrant.
6. z
Post Production.
Print Advert.
After I changed all the exposure setting I then used the
tint tool to make the image look even warmer I
experimented with different colours and tints after using
different colours I decided orange was the best as once
again it added warmth to the pic and made the picture
look more professional. The orange made the leaves and
trees look more detailed and better quality. Also it
matched the colour of the sun to make it look more
realistic and blend into the picture. Also it gives it more of
a golden look to it and the light shining on me also now
looks golden which helps intensify the hope and
inspiration message. I also experimented with red
however the feedback I received said the orange tint was
better also I believe the red makes it look fake and not
very professional which would not suit my client.
7. z
Post Production.
Print Advert.
Unfortunately I couldn’t screenshot the curves grid
on Photoshop but this is the inspiration I used. By
doing this set up it has a matte effect on the
picture and because of the exposure settings I put
on, the matte effect helps correct the image to
make it look clean and more professional. I
decided to use the matte effect as I believed the
advert previously looked to shiny it also made the
image look low quality before I did it ( I also got a
second opinion from my audience and they
agreed with me.) So I researched the best way to
overcome this problem and that’s why I did the
matte look.
8. z
Post Production.
Print Advert.
For this part of my edit I adjusted the vibrance to
+70 and saturation of the picture. By adjusting the
vibrance it made all the details stand out in the
picture. Also the vibrance makes the picture look
brighter and id describe it as making the picture
looking more happy and lively. By doing this it
adds the aspect of “getting active” is fun and a
happy process. I wanted to show this across my
advert as it will increase the chance of someone
starting to get active which helps my client so
upping vibrance really helped me portray this.
Also to add to this effect I slightly upped the
saturation this made the colours stand out more
and be more vivid on my advert so that’s why I
slightly changed it as if I upped it anymore the
advert started to look unrealistic and too edited
which was not my goal at all.
9. z
Post Production.
Print Advert.
This was my final stage of editing. First I picked
my tag line/ inspirational quote. I wanted this to be
the key message of the advert so I changed the
font size to 142 so it was clearly visible. Then
wanted to add emphases to that it will be a
challenge to do this I changed “always” to red text
this is to show challenge and a sense of danger
but that you can overcome it . However the text
was blending in to the picture so I added an
outline to the text to make it stand out more.
Finally I used the free transform tool to move the
text into position and I used my ad research and
inspiration to decide to put it to the left of me.
Finally to finish off my advert was to add the
branding of the nhs logo and the better health logo
as well this just helps advertise the client and also
shows the audience what the point of the advert
is.
10. z
Post Production.
Print Advert.
Challenges I Overcame.
My original plan for this advert was to film it when I was
snowy/frosty, I arranged a date for my shooting and planned
it out using the forecast. However I could not shoot on this
day as I was very ill because of this I had to re design my
print ad. I wanted the snow to be there to show that this is
going to be a challenge so because I could now not portray
this I swapped the meaning behind my advert to be an
inspirational advert and show hope because of this I planned
a day where it would be sunny so I could try and get a shot of
the sun shining on me to portray this meaning. Luckily I
captured the perfect shot of the sun on me. Overall I'm really
pleased how my ad turned out even though it wasn’t what I
planned and I actually think it turned out better than if I stuck
to the original.
13. z
Post Production.
Print Advert.
Feedback Review.
1) How can I improve the advert?
Due to the feedback on this advert I have changed it and now it has no full stop
and I also corrected the text so its all in-line as that was one of the most
frequency criticism of it. I agree with this advise as the adverts I've looked at
and used for inspiration don’t have a full stop as well and my advert looks even
more professional with the text being completely straight. Also this survey was
sent to my target audience so there feedback is really important for the success
for my client.
2) Is this advert professional?
This question was extremely important to me because one of my main aims
was to create a professional advert as I know the size of my client and unless
the advert is professional it will not be able to be published so I put extra
influence into making it as professional as possible. To confirm this I sent this
question to a mixture of people including my audience which is 16-18 year olds
as this is who my advert is meant for so if they think it is professional then that
is great however I also asked people who are older (30+) as they have
experience in a professional environment unlike my audience so I thought it
was important to ask both. As you can see from the results both groups of
people agree with each other that my advert is very professional which is very
good and allows me to know that I've reached my goal and don’t have to
change anything on my advert to make it more professional.
14. z
Post Production.
Print Advert.
Feedback Review.
3) Is this advert inspirational?
This advert is based around the goal of getting active, I believed that the best way to get results
for my client was to inspire people to get active and to start there journey. This question was sent
to my audience(16-18 year olds) because if they are inspired by it I then know it will be successful
for my client and now that I can see the results from the survey I am very pleased with my advert
as I know it will help the NHS so this means I have made a successful advert for my client which
was my main goal.
4) Is this advert high quality?
Once again I know how important my client is so I had to make sure the advert is the highest
quality so they could be able to use it and put it on there website which gets millions of views. So
they quality needed to be good enough for them to be proud to show the whole of the UK and
fortunate everyone I questioned agreed that the advert is high quality this means my client will
use my advert which was my goal so once again I had reached my goal.
15. z
Post Production.
Print Advert.
Feedback Review.
5) If you were the NHS would you use it?
I believe this is the most important question of them all as
this is what it all comes down to. For this question I decided
to ask a mixture of people including my audience and
people with more experience in this industry. I choose these
two because if my audience would use this advert it means
they like it however as my audience is young they don’t
know how this industry works and if this advert would get
used or not so that’s why I asked people with more
experience as they’ve seen ads which have been used. As
you can see from the results both set of people would use
it. This was such good news for me as it means my advert
is perfect and has everything the NHS would need so my
target that I set out to achieve has been met. This feedback
was important as it means my advert works and doesn’t
need any dramatic changes to it to make sure the NHS
would use it and actually only requires tiny slight changes to
make it absolutely perfect.
