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PRINCIPLES OF DESIGN
0 Principles of Design are the fundamental
  facets of art composition.
0 Knowing and appreciating the Principles of
  design are essential for the creation of
  successful visual expression.
0 By utilizing the Elements and Principles, an
  artist can accurately portray the intended
  visual concept.
0 It also gives one the ability to accurately discuss an
  artwork by identifying those structural elements that
  were used in the creation of the artwork.
0 Principles of design that are the language of
  creating, defining & understanding art.

1.BALANCE
2.CONTRAST
3.EMPHASIS
4.PROPORTION
5.PATTERN
6.RHYTHM/ MOVEMENT
7.VARIETY
8.UNITY/HARMONY
0 Balance is a feeling of visual equality in shape,
 form, value, color, etc. Balance can be symmetrical
 or evenly balanced or asymmetrical and un-evenly
 balanced. Objects, values, colors, textures, shapes,
 forms, etc., can be used in creating a balance in a
 composition.
CONTRAST
0 Contrast refers to the arrangement of opposite
 elements (light vs. dark colors, rough vs. smooth
 textures, large vs. small shapes, etc.) in a piece so
 as to create visual interest, excitement and drama.
EMPHASIS
0 Emphasis (center of interest) is an area that first
 attracts attention in a composition. This area is
 more important when compared to the other objects
 or elements in a composition. This can be by
 contrast of values, more colors, and placement in
 the format.
PROPORTION
0 Proportion refers to the relative size and scale of
 the various elements in a design. The issue is the
 relationship between objects, or parts, of a whole.
PATTERN
0 Repeating visual elements such as line, color,
 shape, texture, value or image tends to unify the
 total effect of a work of art as well as create rhythm.
 Repetition can take the form of an exact duplication
 (pattern), a near duplication, or duplication with
 variety.
RHYTHM/ MOVEMENT

0 Rhythm: a movement in which some elements
 recurs regularly. Like a dance it will have a flow of
 objects that will seem to be like the beat of music.

0 Movement: is the path the viewer’s eye takes
 through the artwork, often to a focal area. It can be
 directed along lines, edges, shapes and color.
 Movement is closely tied to rhythm.
VARIETY
0 Variety is often obtained through the use of
 diversity and change by artists who wish to increase
 the visual interest of their work. An artwork which
 makes use of many different hues, values, lines,
 textures, and shapes would reflect the artist's desire
 for variety. Unity is the principle which is its variety's
 opposite; but when there is too little variety, the
 result is monotony.
UNITY/HARMONY
0 Unity: occurs when all of the elements of a piece
 combine to make a balanced, harmonious,
 complete whole. Unity is another of those hard-to-
 describe art terms but, when it's present, your eye
 and brain are pleased to see it.

0 Harmony: brings together a composition with
 similar units. If your composition was using wavy
 lines and organic shapes you would stay with those
 types of lines and not put in just one geometric
 shape. (Notice how similar Harmony is to Unity)

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Principles of design

  • 1.
  • 2.
  • 3. PRINCIPLES OF DESIGN 0 Principles of Design are the fundamental facets of art composition. 0 Knowing and appreciating the Principles of design are essential for the creation of successful visual expression. 0 By utilizing the Elements and Principles, an artist can accurately portray the intended visual concept.
  • 4. 0 It also gives one the ability to accurately discuss an artwork by identifying those structural elements that were used in the creation of the artwork. 0 Principles of design that are the language of creating, defining & understanding art. 1.BALANCE 2.CONTRAST 3.EMPHASIS 4.PROPORTION 5.PATTERN 6.RHYTHM/ MOVEMENT 7.VARIETY 8.UNITY/HARMONY
  • 5.
  • 6. 0 Balance is a feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical or evenly balanced or asymmetrical and un-evenly balanced. Objects, values, colors, textures, shapes, forms, etc., can be used in creating a balance in a composition.
  • 7. CONTRAST 0 Contrast refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.
  • 8. EMPHASIS 0 Emphasis (center of interest) is an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. This can be by contrast of values, more colors, and placement in the format.
  • 9. PROPORTION 0 Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.
  • 10. PATTERN 0 Repeating visual elements such as line, color, shape, texture, value or image tends to unify the total effect of a work of art as well as create rhythm. Repetition can take the form of an exact duplication (pattern), a near duplication, or duplication with variety.
  • 11. RHYTHM/ MOVEMENT 0 Rhythm: a movement in which some elements recurs regularly. Like a dance it will have a flow of objects that will seem to be like the beat of music. 0 Movement: is the path the viewer’s eye takes through the artwork, often to a focal area. It can be directed along lines, edges, shapes and color. Movement is closely tied to rhythm.
  • 12. VARIETY 0 Variety is often obtained through the use of diversity and change by artists who wish to increase the visual interest of their work. An artwork which makes use of many different hues, values, lines, textures, and shapes would reflect the artist's desire for variety. Unity is the principle which is its variety's opposite; but when there is too little variety, the result is monotony.
  • 13. UNITY/HARMONY 0 Unity: occurs when all of the elements of a piece combine to make a balanced, harmonious, complete whole. Unity is another of those hard-to- describe art terms but, when it's present, your eye and brain are pleased to see it. 0 Harmony: brings together a composition with similar units. If your composition was using wavy lines and organic shapes you would stay with those types of lines and not put in just one geometric shape. (Notice how similar Harmony is to Unity)