Conference presentation for CILIPS autumn meeting 2011

1. Who needssocialmedia? Pauline Randall

2. A tale of two social media…

3. Saturday morning, Notting Hill daylesfordorganic

5. Mike has nearly 17,000 followers

8. Meanwhile the day before in Glasgow… How not to handle negative sentiment on social media – a case study

9. Plus countless blog posts, Facebook reposts, conversations etc

10. Social media is powerful

11. Now that we’ve got that out of the way here are 21 social tools to play with

12. 1. Animoto Make videos from still images, text and video Free videos if they are 30 seconds or less Subscription model for longer, higher resolution video Different formats Can be downloaded, used locally, put into YouTube etc Licenced music available

13. 2. Dropbox Free (up to 2 gb) service for Uploading documents Sharing documents Back-ups Files accessible anywhere including via mobile Good for Collaborative work When travelling Watch out for Not all apps on iPhone/iPad work with dropbox Also consider iCloud for syncing files, images etc

14. 3. Eventbrite Online service for organising events Handles payments and ticketing Free events are free to list Events can be public and listed on Eventbrite Or they can be private – invitation only events Good for Promoting events Managing responses Looking professional Integrating into websites etc Analytics – get data about your event iPhone app to check attendees in – smarter than paper! Don’t forget to check out the site for events to attend!

16. 4. Facebook Very large social network (800+ million users) Use Pages for marketing New students Potential students Alumni Groups (open or closed) Collaboration Discussion Feedback Adverts Promoting courses, events etc

17. 5. Flickr Photo and video sharing site Repository of course, school, establishment pictures For students For staff Useable image bank – many are uploaded under Creative Commons licence Locate images using the map function

18. 6. Foursquare Location-based mobile platform Allows users to ‘check-in’ But what’s it good for? Can be used as part of a marketing strategy Special offers Contests Engagement The Foursquare api can be used to build other apps – for example this one from Harvard University

19. 7. Google docs Word processing, slideshows, spreadsheets etc Online Shareable Free Accessible anywhere

20. 8. Google + Google’s 3rd attempt at social media Attempting to take on Facebook Allows you to arrange contacts in circles depending on what you want to share Facebook’s response is Lists They are adding functionality in stages Huddle – web video conferencing Organisational pages not available yet The jury is still out on this one!

21. 9. Jing Screen capture – stills or video Free (with a premium version) Made by Techsmith who make Camtasia Very simple Downside: You’ll need to convert it from .swf if you want to upload into YouTube Alternatively upgrade for $14.95 per year Also check out Screenr

22. 10. Lanyrd A social conference directory See who’s attending Track the conversation whether you are there or not Add conferences, workshops etc Keep in touch with a conference or find conferences to attend

23. 11 LinkedIn Professional profiles Organisation profiles Groups Q&A Why use it? Encourage students to get promote themselves professionally Start their network of contacts now Job hunt Get applicants to apply for jobs via LinkedIn Promote the organisation properly Research other people and other organisations

24. 12. More Google products

25. 13. Posterous A very flexible blogging site You can email your posts in or add them on the web You can notify out via a range of other social media sites like Twitter and Facebook You can be public Or you can create private groups

26. 14. Prezi Non-linear presentation tool Looks way cooler than PowerPoint ;) Can make you feel sea-sick! Also take a look at the PowerPoint plug-in pptPlex which does a similar thing Take a look at an example of Prezihere

27. 15. Quora Questions, questions and yet more questions Relatively new social Q&A site You ask a question and other people provide answers and also rate them up Theory is that the best ride to the top You can also edit other people’s questions… The site monitors can be somewhat pedantic Big question – will be it be more reliable than Yahoo Answers?

28. 16. Scribd Social publishing From single sheet docs to books As well as being a good place to publish to it is also an excellent resource A lot of free content however… There is an increasing amount of paid for content these days

29. 17. Slideshare Upload and share Slide presentations Documents Video Share publicly or privately Huge resource although the search function isn’t the best

30. 18. Storify Turn tweets, video, news, images into a story Pull together via drag and drop An example You can add text and commentary and rearrange the content

31. 19. Twitter Microblogging service More than just about breakfast! Use it for Gathering information Disseminating information Sharing conversation Tracking particular subject areas/keywords Promoting events Answering questions

32. 20. Xtranormal Text to speech Create cartoon videos with a script Can be incredibly simple Or very complex Free version online plus subscription service They have an education safe version (via cookie)

34. 21. Youtube Video uploading and sharing Use channels to keep things together Great resource - someone, somewhere will have made a video of whatever you want to do!

35. Helping youmake sense of the digital world Website: www.florizelmedia.com Twitter: @florizelmedia Facebook: Facebook.com/florizelmedia Email: info@florizelmedia.com