1. Luxury and Midscale
Hospitality Market
- BARCELONA Florie Thielin – March 2014
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2. Hospitality Market
- BARCELONA •
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Characteristics of the Demand
Hotel Capacity
City’s Districts
5* Hotels
4* Hotels
MICE Offer
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3. Characteristics of the Demand
• Hotels’ statistics in 2012:
• Lenght of stay: 2 nights
• Occupancy: 77%
• 1st visit for 54% of the travelers
• Seasonality:
3
Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf

4. Characteristics of the Demand
• Nationalities:
• Tourists by country of origin in 2012:
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Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf

5. Hotel Capacity
• In 2012:
• 380 hotels
• 35 522 rooms
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6. Barcelona City’s Districts
59% LEISURE
Seafront
Old Town
City Center
Business District
Congress / Convention
41% CORPORATE
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7. 5-Star Hotels: Mapping
Worldwide Hotels Chains
Independant Hotels
Casa Fuster
Claris
Melia Sarria
Majestic
El Palace
Mandarin
Gran Central
Princesa Sofia
Le Meridien
Rey Juan Carlos
Hotel Arts
Pullman
Eurostars Marina
Miramar
W
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8. 5-Star Hotels: Price/Quality Ratio
Mandarin
Pullman
(Accor)
Majestic
W (Starwood)
Hotel Arts
(Ritz Carlton)
Eurostars Marina
(Hotusa)
Princesa Sofia
Rey Juan Carlos
Legend:
Number of rooms
Le Meridien
Melia Sarria (Starwood)
(Sol Melia)
* Rates from www.booking.com for the date of Sunday 7th Dec 2014
** Guests’ reviews from www.booking.com
Worldwide Hotels Chains
Independant Hotels
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9. 5-Star Woldwide Hotels Chains
Hotel Name - Group
# Rooms Location
Rates*
Guests’
reviews**
Hotel Arts - Ritz Carlton
483
Seafront
360€
87%
W - Starwood
473
Seafront
250€
86%
Melia Sarria - Sol Melia
333
Business
135€
78%
Eurostars Marina - Hotusa
291
Seafront
150€
84%
Pullman - Accor
241
Seafront
145€
88%
Le Meridien - Starwood
231
Old Town
175€
79%
Mandarin -Mandarin Oriental 98
City Center
360€
N/A
Eurostars Design - Hotusa
City Center
115€
84%
65
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014
** Guests’ reviews from www.booking.com

10. 5-Star Independant Hotels
Hotel Name (Group)
# Rooms Location
Rates*
Guests’
reviews**
Princesa Sofia
500
Business Center
135€
83%
Rey Juan Carlos
435
Business Center
125€
81%
Majestic
275
City Center
180€
88%
Gran Hotel Central
147
Old Town
215€
88%
El Palace (LHW)
125
City Center
270€
93%
Claris
124
City Center
125€
84%
Casa Fuster (LHW)
105
City Center
160€
88%
Miramar
75
Around the City
180€
84%
Gran Hotel La Florida (LHW)
70
Around the City
160€
85%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014
** Guests’ reviews from www.booking.com

11. 5-Star Boutique Hotels
Hotel Name (Group)
# Rooms Location
Rates*
Guests’
reviews**
Ohla Hotel
74
Old Town
215€
89%
Alma Hotel
72
City Center
210€
91%
Hotel Baguès
31
Old Town
140€
87%
Mercer Hotels Bcn
28
Old Town
250€
94%
Hotel Do Placa Reial
18
Old Town
260€
94%
ABaC
15
Around the City
215€
87%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014
** Guests’ reviews from www.booking.com

12. 4-Star Main Hotels Mapping
Worldwide Hotels Chains
Independant Hotels
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13. 4-Star Woldwide Hotels Chains
Hotel Name - Group
# Rooms Location
Rates*
Guests’
reviews**
Hilton Diagonal Mar - Hilton
433
Convention
175€
79%
AC Bcn Forum - Marriott
386
Convention
110€
78%
Renaissance - Marriott
356
Congress Center
175€
83%
NH Constanza – NH Hoteles
308
Business Center
80€
82%
Hilton Bcn - Hilton
289
Business Center
110€
83%
Crowne Plaza - IHG
276
Congress
131€
87%
Tryp Apolo - Wyndham
265
City Center
115€
78%
Novotel Bcn City - Accor
264
Business Center
90€
81%
NH Calderón – NH Hoteles
255
City Center
100€
82%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014
** Guests’ reviews from www.booking.com

14. 4-Star Woldwide Hotels Chains
Hotel Name - Group
# Rooms Location
Rates*
Guests’
reviews**
Tryp Condal Mar - Wyndham
178
Business Center
75€
79%
NH Podium - NH Hoteles
145
City Center
84€
83%
Alexandra DoubleTree -Hilton 116
City Center
120€
83%
NH Rallye - NH Hoteles
106
Business Center
80€
80%
AC Hotel Sants - Marriott
78
Business Center
100€
77%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014
** Guests’ reviews from www.booking.com

15. MICE Offer
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Source : ICCA Country & city rankings 2012

16. MICE Offer
• Seasonality:
• High season: May and October
• Low season: July and August
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Source: ”Spain remains one of top MICE Tourism destinations worldwide” 1/07/2013 by David Mora

17. Sources
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www.booking.com
www.google.com/hotels/
www.barcelonaturisme.com/
www.visionesdelturismo.com/spain-top-mice-tourism-destinations
www.iccaworld.com/dcps/doc.cfm?docid=1604
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