pitch deck

1. Sports Science for Everyone
Venture presentation – Oct 2013
Confidential
Motion
London Launch48 Weekend July 2014

2. Correct Motion improves Performance Correct Form prevents injury
Confidential
Ambitious athletes benefit from motion
control, but have to pay a coach for that

3. Solution: Wireless sensors collect and
transmit real-time motion data
+
 Sensor
 Accelerometer + Gyroscope +
Orientation + Bluetooth + Battery
 Mobile phone app
 Syncs and configures sensors
 Easy usability by integration with
Sleeves, Shirts or Straps
 Value Proposition
 Improve performance by training
the correct motion
 Prevent injuries with higher training
intensities
 Production Cost
 ~ $30/ sensor

4. Motion enlarges the market for advanced
consumer use cases
Confidential
Hollywood: VFX Body
motion tracking
Sports/ Medical
diagnostics
Lifestyle Tracking Devices
GPS/ Heartbeat Devices
Motion
Consumer Professional
 $80 - 400  $10k – 100k+
New functionality at
consumer pricing

5. Device, App + Cloud Platform opens
market access and monetisation
opportunities
Confidential
Motion
Consumer Fitness Coaches
 Engaged hobby athletes
 Triathletes
 Golfers/ Ski/ Tennis
 Gym rats
 Martial artists
 Top-of the line coaching
 Optimise analysis
 High-end gyms
 Mobile App + Cloud Platform/ Marketplace
 Compare against self and others (Pros, Community)
 Upload motion and compare with professionals/ other athletes
 Receive Online Coach analysis/ Algorithmic analysis

6. Challenges
Confidential
 Technology
 Hardware platform
 Algorithmic complexity of
accurate motion tracking
 Analytics
 User-friendly Analytics
 Marketing
 Pricing: High (premium) vs.
Low (Scale fast), device as
profit/ loss leader
 Address Consumers or
Business first