2. History
• From
its
beginnings
in
the
twen;es,
DEVERNOIS
has
today
become
a
leading
fashion
label
of
interna;onal
renown.
Thanks
to
its
commitment
to
quality
and
knitwear
talent,
the
family-‐owned
company
has
successfully
preserved
the
Devernois
Tradi;on,
the
expression
of
a
;meless
chic
and
elegance
handed
down
from
genera;on
to
genera;on.
• Created
in
1927
by
Claudius
Devernois,
the
company
ini;ally
specialized
in
jacquard
knitwear
for
men,
women
and
children,
before
management
shiNed
its
focus
to
women’s
ready-‐to-‐wear
in
the
six;es.
• The
label
was
further
developed
in
the
seven;es
by
the
founder’s
children,
Jean
Bernard
and
Zélia
Devernois,
and
Zélia’s
husband,
Pierre
Boël.
• During
the
eigh;es,
DEVERNOIS
very
quickly
expanded
into
other
European
markets
and
stepped
up
the
pace
of
growth
by
developing
a
franchise
network.
It
also
went
public
with
an
ini;al
public
offering
of
shares
on
the
Paris
Bourse.
4. The
Future
• The
second
genera;on
made
the
label
a
market
success
and
led
a
host
of
unforgeWable
adver;sing
campaigns
based
on
the
slogan
“En
Devernois,
je
suis
moi”
(“When
I’m
wearing
Devernois,
I
can
be
myself”).
Historically
a
manufacturer,
DEVERNOIS
now
has
180
retail
outlets,
and
the
arrival
of
the
third
genera;on
has
invigorated
the
label
in
terms
of
both
design
and
distribu;on.
Zélia’s
daughter,
Séverine
Brun,
has
reprised
the
DEVERNOIS
look,
promising
a
contemporary
slant
while
remaining
true
to
the
Devernois
tradi;on.
As
a
young,
ac;ve,
athle;c
execu;ve
who
successfully
combines
a
career
and
family
life,
Séverine
can
easily
iden;fy
with
her
customers.
She
is
leading
Devernois
into
a
new
phase
of
its
long
history,
by
moulding
the
company’s
tradi;on
of
quality
with
a
contemporary,
signature
look.
With
her
inside
knowledge
of
the
family
business,
Séverine
is
able
to
build
on
the
label’s
strengths
and
modernize
it
using
a
strong
product/store
concept.
9. HEAD
OF
TERMS
• Devernois
will
decide
with
you
your
budget
of
buying
following
your
retail
Turnover
target.
• Devernois
will
Deliver
the
Stock
in
your
Store
as
per
your
order.
• Devernois
will
take
back
10%
of
your
unsold
Stock
aNer
the
sales
has
finished.
•
Devernois
will
provide
a
Merchandise
and
window
Guide
Book
10.
11. Benefits
• No
Franchise
fees
or
royalty
are
owed
to
Devernois
• Devernois
will
refund
at
the
end
of
the
year
•
50%
of
your
adver;sing
expense
limited
to
your
annual
buying
budget.
• Point
of
sale
Terminal
Provided
by
Devernois
• Point
of
Sale
support
–
Poster,
catalogues
ect
• Devernois
Send
a
Merchandiser
to
your
Store
Every
Season
12.
13.
14. Devernois
Developer
• The
Devernois
developer
will
support
you
all
the
way
from
the
beginning
to
start
of
trading.
• ANer
the
store
is
open
the
developer
will
be
on
hand
to
help
you
and
will
visit
your
store
every
season.
• Devernois
head
office
provide
everyday
support.
18.
Dealings
with
the
development
of
Devernois
franchises
in
the
UK
and
Ireland
Email
devernois@b;nternet.com
Website
www.devernois.fr
Sophie
England
07771981857
Florence
Sibourd
01608
676226