FLO organized an interactive session on Where Should I Invest… Real Estate, Stock Market, Jewellery, Art.. on September 30, 2013 at New Delhi.
The session was organized with the objective to provide a better understanding on the subject from a panel of experts comprising.
In this presentation, Ms Vadehra suggested that art should be taken up as a serious subject in the school curriculums as this would help in increasing the knowledge base among children and thereby, creating awareness about art in a serious manner. Talking about investing in art, she suggested that one should follow the market trends specially by following an avid art collector like Lekha Poddar, which would facilitate in making the right investment decisions.
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Where should i invest roshni vadehra
1. Art – An Investment of Passion
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In Pursuit of Happiness
2. Evolution of the Indian Art Market
Indian art market has witnessed
unprecedented growth in recent
years
o Now estimated to be USD 400
million
But still a fraction of the World Art
Market
o Estimated to be USD 60 billion
Art markets globally suffered
greatly in the recent financial
crisis - India was no exception
Things are starting to look up
once again…Vadehra Art Gallery
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3. Indian Art Remains Relatively Undervalued
Pablo Picasso:
USD 104.1
million
Alberto Giacometti:
USD 104.3 million
Tyeb Mehta
USD 2 million
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SH Raza
USD 3 million
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4. Why do we collect?
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Trophy value?
Alternate asset
class?
Passion?
IT’S A WINNER!!!!
5. What makes investing in art so
exciting?
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The opportunity to enjoy the artwork on a daily
basis
The act of selecting and purchasing
Investing in culture and collecting historyWatching your Subodh
Gupta go from USD
10,000 to USD 200,000
in 3 years
6. Art as investment – Pros
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Art offers diversification
Art provides a range of
sub-markets
Over time, art prices have
kept pace with inflation
and often outperformed
equities or bonds
Non-economic rewards
can be enjoyed while the
works increase (or
decrease) in monetary
value
7. Art as investment – Cons
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Unregulated market, lack of market transparency
Illiquid compared to other assets
Expensive to crate, ship, install, store and insure
Doesn’t produce a revenue stream like bonds,
stocks and real estate
Subject to fraud, damage, and thus to loss of
value
High transaction costs
8. Who makes a good investor?
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Be informed
o Ready to do research/homework
Be curious
Have your own style, set your own
rules
Collect in depth
Develop relationships with artists,
curators and gallerists
o Access to the best works is a key aspect
of investing in art
Be a risk taker
o Lucky strike!
9. In what do we invest?
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1. Emerging Artists
Challenge to find the next
art star
Understanding artist’s
works is especially
important since works are
often conceptual in nature
Even if a small percentage
of works appreciate in
value, the collection is
considered a success!
10. In what do we invest?
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2. Old Masters
Easier to understand
since there’s enough
documentation and
research.
Know historical facts
11. In what do we invest?
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3. What we like!
12. Investing in Modern Indian Art
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Attractive value-to-risk
option
Lack of supply of top
quality works
Largely purchased by
Indians – connection to
cultural heritage
Collecting history
13. Investing in Contemporary Indian
Art
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Speculation
International
support
New Media and
installations
Collecting
anticipated
history
14. What makes a great artist?
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Skill
15. What makes a great artist?
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Skill
Knowledge of
Art History
16. What makes a great artist?
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Skill
Knowledge of
Art History
Commitment
17. What makes a great artist?
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Skill
Knowledge of Art
History
Commitment
Intellectual creativity
18. Investing on a Budget
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Emerging artists at
attractive prices
Bulk buying for better
deals
Plan for it – annual
budget
Continuous upgrading
19. Investing on a Budget (Contd.)
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Buy quality, not quantity or
scale
Make informed choices
o Understand artist’s
practices
o Understand the market
and gallery scene
o Develop a trained eye
20. Auction Trends
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Influence of prominent
collectors
Private gallery transactions
vary significantly from auction
sales results
A particular work may be bid
up due to the competitive
nature of the last 2 bidders
Rising prices are self-
affirming.
Auction results cannot be
relied on as it is a market of
‘Uniques’
21. Influences on market value
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Geographical location of
where the artist lives and
works
Gallery representation
Supply and demand
Influence of star collectors
Impact of artist’s personality
Critical writing on the artist
Public exhibitions at
museums
“It is through… Art and Art only that we can shield ourselves from the sordid perils of actual existence”- Oscar Wilde (1854 - 1900)
To match to wallpaper? Art provides collectors with social status and prestige — an outlet to signal their wealth or lifestyle to others. There are also the philanthropic benefits of purchasing art. This can be done through financing young and up-and-coming artists, or building a collection to preserve cultural heritage.
Even if the values go down, the ‘look what ive got factor’, you’ve picked a winner. Even if ‘investing’ is a primary concern while buying art, eventually, collectors don’t ordinarily see their collecting purely inmonetary terms. All collectors speak of their love for the art they own, and the objects they desire
In addition, solid returns during periods of high and rising inflation indicates that art can be an effective hedge against inflation. Prices of individual artworks can increase spectacularly
A large segment of the market is executed through private transactions, which makes it difficult for outsiders to gain insight. Several limitations in measuring art performance. Typically only auction records are used. Though auction data is large and represents a wide range of price points and collecting categories, much of the turnover in the market (i.e., private sales) isn't captured. In addition, transaction costs and other fees aren't fully reflected. Auction fees for the buyer can exceed 10-20% of the hammer price. Other on-going expenses such as storage, insurance, advisory and appraisal costs may also eat into returns.
Going with instinct, not only believing the hype, not just reflecting the latest basel, not just bits & pieces. Understanding how the work is developedSurest way to be denied this hard to achieve position is to be a ‘flipper’
whose work will be appreciated by the market and escalate in prices.
Taste is not a subject of debate, need only one other person to like it if you want to sell
Average age of 30 – 45
Not exclusively a game for the very rich inspite of the media coverage of multimillion dollar record prices, etc. Special deals with galleriesPress sellers including artists for affordable prices
Paucity of knowledge is a prescription for building a mediocre collection and eventual depreciation of assets.
Reason why galleries court ‘important collectors’ to acquire works from their exhibitions, artists who they represent. As prices of an artist’s work increase, demand increases, thus driving up prices further.