Program for 2016 PCPC

1. 2016 Annual Meeting Program
Sunday, February 28 – Wednesday, March 2
The Breakers, Palm Beach, Florida

2. 1
Table of Contents
Schedule of Events............................................................................2
Personal Care Products Council Board of Directors..............................10
Strategic Meeting Space Locations....................................................11
Press & Guests................................................................................12
Staff in Attendance..........................................................................13
Sponsors........................................................................... Back Cover
We are pleased to be back at the historic Breakers Hotel in Palm Beach for the 2016 Annual Meeting.
With a top-notch line up of speakers and sessions, the educational and informational value of this meeting is
sure to impress. We are thrilled that you and your industry colleagues are here for this important event.
This year’s meeting will feature a keynote address by best-selling author, strategist and consultant
John Gerzema on Discovering Dynamic Trends. There will be a session with Facebook’s Eva Press
who will cover how people-based digital platforms are impacting the beauty industry as well as consumer
shopping experiences in general. Panel discussions will focus on social media, branding and the online community
and working with your supply chain to create compliant, sustainable products. In addition, there will be a 2016
election analysis and much more. The world of personal care products is an exciting and vibrant industry. By
bringing inspired people together at meetings like this, we can ensure that the Council and our members remain
at the cutting edge.
Thank you again for bringing your expertise to the 2016 Annual Meeting. You, as organization leaders, have
the vision, knowledge and experience to help us pave our way into the future. We could not accomplish what
we do without your support and leadership. Throughout the meeting, we ask that you stay engaged, keep us
proactive and help us shape the future of our industry. A special thanks to our members for sponsoring some of
this year’s special events.
Once again, thank you for supporting the Personal Care Products Council and joining us here in Palm Beach.
Personal Care Products Council
President & CEO
Lezlee Westine
Personal Care Products
Council Chair
Thia Breen
The Estée Lauder Companies Inc.
Group President of North America
Welcome!to the Personal Care Products Council 2016 Annual Meeting!

3. 2 3
Schedule of Events
Sunday, February 28
2:00pm to 7:00pm Registration/Information Desk Open
West Ballroom Foyer
12:30pm to 3:00pm Science & Regulatory Steering Committee Meeting
South Mezzanine 8
3:00pm to 5:00pm Policy & Advocacy Steering Committee Meeting
Committee members only
South Mezzanine 9 & 10
6:00pm to 7:00pm First Timers Reception
Gold Room
7:00pm to 8:30pm All Attendee Welcome Reception
Ocean Lawn (In case of inclement weather-Venetian Ballroom)
Monday, February 29
8:00am to 3:30pm Registration/Information Desk Open
West Ballroom Foyer
8:30am to 9:00am Networking Breakfast
Ponce de Leon Ballrooms 1- 4
9:00am to 11:30am Plenary Session
Ponce de Leon Ballrooms 1- 4
Welcoming Remarks
Lezlee Westine
Council President & CEO
Nominating Committee Report
Mark Pollak
Senior EVP & Assistant Secretary
Election of Officers
Chair’s Speech
Thia Breen
The Estée Lauder Companies Inc.
Group President of North America
Washington Report
Hear from Council senior staff on the continuing and emerging issues affecting the
cosmetic and personal care products industry. This panel discussion, moderated by
Council President & CEO Lezlee Westine, will update you on what’s happening in the
Legislative, Regulatory, Legal, Public Affairs and Global areas of our industry. Panelists
include Mark Pollak, Senior EVP; Tom Myers, EVP, Legal & General Counsel; Beth
Lange, EVP, Science; John Hurson, EVP, Government Affairs; Francine Lamoriello, EVP,
Global Strategies; and Lisa Powers, EVP, Public Affairs & Communications.

4. 4 5
Monday, February 29 (Continued)
Keynote Speaker
John Gerzema, author, strategist and consultant
Discovering Dynamic Trends
John Gerzema is a pioneer in the use of data to identify social change and help
companies anticipate and adapt to new trends and demands. An author, strategist
and consultant, his various books have appeared on the top best-seller lists. A Fellow
with The Athena Center for Leadership at Barnard College and an advocate for the
rights of women and girls, his latest book, co-authored with Pulitzer Prize winner
Michael D’Antonio--The Athena Doctrine: How Women (And The Men Who Think
Like Them) Will Rule the Future, explores the rise of feminine skills and competencies
and their impact on leadership, policy and innovation.
Hashtag Beauty
Social Media, Branding and the Online Community
DailyMail.com’s Commercial Editor, Tamara Abraham, leads a discussion focusing
on the power of online communities in relation to building brands. Panelists include
Robin McGraw, CEO and Founder of purpose-driven skincare and lifestyle brand,
Robin McGraw Revelation, philanthropist, television personality and two-time #1
New York Times bestselling author; Robert Macdonald, Content Partnerships at
Pinterest; and Maria Hatzistefanis, CEO and Founder of Rodial, the makeup and
skincare company. Each participant is uniquely qualified to discuss how to harness,
engage and empower online communities, and will be sharing their expertise and
insights as inspirational brand leaders, influencers and platform specialists.
12:00pm to 2:00pm Communications Executive Committee Meeting
Committee members only
South Mezzanine 9 & 10
12:00pm to 2:00pm Legal Executive Committee Meeting
Committee members only
South Mezzanine 8
12:00pm to 2:00pm ICCR Meeting
By invitation
Flagler Boardroom
3:00pm to 5:00pm Board of Directors Meeting
Board members only
Ponce de Leon Ballroom 6
7:00pm to 9:30pm Board of Directors Dinner
By invitation
Mediterranean Ballroom
Sponsored by Condé Nast
Tuesday, March 1
8:00am to 1:00pm Registration/Information Desk Open
West Ballroom Foyer
8:30am to 9:00am Networking Breakfast
Ponce de Leon Ballrooms 1- 4
9:00am to 11:30am Plenary Session
Ponce de Leon Ballrooms 1- 4
2016 Election Analysis
Guest Speakers: Bruce Mehlman and David Castagnetti,
Partners at Mehlman Castagnetti Rosen & Thomas
Political veterans Bruce Mehlman (R) & David Castagnetti (D) will review the state of
the 2016 elections and the impact of national politics on policy outcomes. Sharing real
time data and unique insights – and speaking on the same day that voters go to the
polls for “Super Tuesday” primary elections – Mehlman & Castagnetti will help personal
care industry leaders spot the key trends and appreciate their implications for our
companies and issues.

5. 6 7
Tuesday, March 1 (Continued)
Guest Speaker
Eva Press, US Group Lead, Consumer Packaged Goods, Facebook
How People-Based Digital Platforms are Impacting the Beauty Industry
Eva Press joined Facebook over four years ago as a Creative Strategist on the
Creative Shop team, where she focused on helping brands develop best-in-class
marketing programs and publishing on the platform. She then moved to Global
Accounts as a Global Business Manager, providing strategic consultations to key
global advertisers such as Unilever, Nestle and ABInBev, to help them and their
agencies grow their business by understanding marketing in a digital and mobile
world. Before joining Facebook, Eva spent 10 years in Brand Management at Kraft
Foods, leading such iconic brands as Planters Nuts and Oreo Cookies.
Guest Speaker
Greg Coleman, President of BuzzFeed
Exploring the Evolving Advertising Model
Interviewed by Anna Klein, Vice President­, Public Affairs,
Global Communications, The Estée Lauder Companies
In the current world of YouTube and Vine stars, the web and technology has
empowered the girl or boy next door to play the role of cultural icon, competing
with the likes of Beyoncé, Sofia Vergara, Natalie Portman and Scarlett Johansson.
What does this shift in influence and consumer demand for authenticity mean for
beauty brands? Greg Coleman, President of BuzzFeed, will shed light into the
evolving digital marketing model and explore the levels at which brands engage
consumers and their influencers to create cultural impact.
Guest Speaker
Sebastian Tomich, Senior Vice President, Advertising & Innovation,
The New York Times
Agile Creativity: Leading at the Speed of Growth
New products and business models are challenging iconic brands across a
number of industries and navigating the exponential speed of digital disruption
means managing our businesses with urgency and fluidity. The battle for consumer
attention--that one finite metric--intensifies every day, so how do you prepare for an
approaching generation that doesn’t consume media in a traditional way? Sebastian
Tomich, SVP Advertising & Innovation, The New York Times and Founder of T Brand
Studio, will share tangible takeaways for navigating the business model evolution.
He will identify how brand executives, agencies and publishers can structure creative
and technical methodologies that generate better products, tell the best brand stories
and better meet the needs of their business and their customers.
12:00pm to 2:00pm State Government Affairs Committee Meeting
Committee members only
South Mezzanine 9
12:00pm to 2:45pm Manufacturer and Supplier Partnership Luncheon
RSVP Required
Gold Room
Sponsored by Lubrizol
Guest Speaker
Kevin Gallagher, Kevin Gallagher Consulting
The future for suppliers of specialty raw materials to the personal care industry.
The Personal and Beauty Care market is more dynamic than at any time in history,
and the pace of this change is accelerating. The ongoing revolution in consumer
behavior and retail channels, along with pressure from global regulations and
pressure from NGOs are creating a tsunami of change that have profound
implications for the global personal care supply chain. How will we survive this?
Hint: It won’t be by doing things the “old way.”

6. 98
Guest Speaker
Amee Chande, Managing Director for the UK of the Alibaba Group
Global E-Commerce: What’s Happening in China?
Amee Chande, Managing Director for the UK of the Alibaba Group, will help attendees
understand how to become involved in e-commerce in China. Alibaba is China’s, and by
some measures, the world’s biggest online commerce company, and is a marketplace,
search engine, and a bank, all in one. Chande will share her insights on China’s most
popular destination for online shopping, and in the world’s fastest growing e-commerce
market. Chande joined the Alibaba Group in 2015, where she is charged with building
the UK office as the hub for the Alibaba Group in Europe and bringing the Alibaba
ecosystem to UK businesses and consumers. Prior to joining Alibaba, Chande served
as Managing Director of NutriCentre, a health and wellness subsidiary of Tesco. She
previously spent four years with Staples, most recently as Managing Director of the UK
business. Prior to that, she held a number of senior roles at Walmart, and was a strategy
consultant with McKinsey & Company.
10:00am to 5:00pm International Association Collaboration Meeting
By invitation
Ponce de Leon Ballroom 6
7:00pm to 10:00pm International Association Dinner
By invitation
Gold Room
Thursday, March 3
8:30am to 2:00pm International Executive Steering Committee
Committee members only
Flagler Boardroom
Tuesday, March 1 (Continued)
Panel Discussion
Moderator - Ken Marenus, The Estée Lauder Companies
Guest Speakers: Rika Takahashi­— Japan Cosmetic Industry
Association, Gabe Uzunian— BASF, Elsa Dietrich—Cosmetics Europe.
Data Needs in a Dynamic Marketplace: Supply Chain Challenges
and Opportunities
The industry has seen a long term trend of increasing demands from consumers, retailers
and regulators for more information on materials used in personal care products. This in
turn places a need for more data on raw materials, addressing a wider variety of end
points, to be made available to users. This session will open with short presentations
from the panelists on the challenges from their perspective; what types of data are
needed; the responsibilities for data generations; and how to stay current with
dynamic nature of what data is required, followed by a moderator led Q&A.
6:00pm to 7:00pm All Attendee Social Hour
Surf Break Bar (In case of inclement weather-Venetian Ballroom)
Sponsored by AMA Labs
3:00pm to 4:00pm Cosmetic Entrepreneurs Committee Meeting
Committee members only
South Mezzanine 6
Wednesday, March 2
8:00am to 10:30am Registration/Information Desk Open
West Ballroom Foyer
8:30am to 9:00am Networking Breakfast
Ponce de Leon Ballrooms 1- 4
9:00am to 10:00am Plenary Session
Ponce de Leon Ballrooms 1- 4

7. 10 11
Strategic Meeting Space Locations
Bungalows
1. Advanced Testing Laboratory
2. Condé Nast Aurora/
Glamour x SELF
3. Pulsaderm and NutraStim
4. Hearst
5. Hearst
6. Women’s Health/Men’s Health
7. Physicians Formula Inc.
8. Allure
9. Sexy Hair
10. AMA Labs
11. Time Inc.
12. DailyMail.com
13. TotallyHer
14. Flipboard
15. Refinery29
16. Coppertone
17. POPSUGAR
18. BuzzFeed
19. Look Good Feel Better
20. Edgewell Personal Care -
Suncare
21. Edgewell Personal Care -
Women’s Shave
22. Edgewell Personal Care -
Men’s Shave
23. Influenster
Advanced Testing Laboratory
Bungalow 1
Elizabeth Horton/Bonnie Shelley
ehorton@advancedtesting.net/
bshelley@advancedtesting.net
Allure
Bungalow 8
Karena Bailey
Karena_Bailey@condenast.com
AMA Labs
Bungalow 10
Ed Leonard
edl@amalabs.com
BuzzFeed
Bungalow 18
Jen Starr
Jen.starr@buzzfeed.com
Coppertone
Bungalow 16
Mariam Quadri
Mariam.Quadri@padillacrt.com
DailyMail.com
Bungalow 12
Matt Kaplan
matt.kaplan@dailymail.com
Edgewell Personal Care –
Men’s Shave
Bungalow 22
Kayla Bibeau
Kayla.Bibeau@edelman.com
Edgewell Personal Care –
Suncare
Bungalow 20
Kira Rosario
Kira.Rosario@edelman.com
Edgewell Personal Care –
Women’s Shave
Bungalow 21
Brittany Herrmann
Brittany.Herrmann@edelman.com
Flipboard
Bungalow 14
Laura McEwen
lmcewen@flipboard.com
Condé Nast Aurora/
Glamour x SELF
Bungalow 2
Connie Anne Phillips
ca_phillips@condenast.com
Hearst
Bungalows 4 5
Robbin Tick/Jessica Creed
rtick@hearst.com/jcreed@hearst.com
Influenster
Bungalow 23
Elizabeth Scherle
Elizabeth@influenster.com
Look Good Feel Better
Bungalow 19
Nancy Logan
logann@personalcarecouncil.org
POPSUGAR
Bungalow 17
Jill Weinstein
Jweinstein@popsugar.com
Lauren Mitrani
Lmitrani@popsugar.com
Lauren Levinson
Llevinson@popsugar.com
Physicians Formula Inc.
Bungalow 7
Susan Hagaman
susan@blueskypr.com
Pulsaderm and NutraStim
Bungalow 3
Chaz Hatfield
chaz@nutrastimhair.com
Refinery29
Bungalow 15
Darin Bresnitz
darin.bresnitz@refinery29.com
Sexy Hair
Bungalow 9
Sloane LaMartina
SloaneL@Sexyhair.com
Time Inc.
Bungalow 11
Susanne Stansell
Susanne.Stansell@timeinc.com
TotallyHer
Bungalow 13
Geoff Schiller
geoff.schiller@evolvemediallc.com
Women’s Health/
Men’s Health
Bungalow 6
Christine Lemley
Christine.Lemley@rodale.com
Private Meeting
Space
Procter Gamble – Beauty
Grace Flanders
gflanders@devriesglobal.com
Time Inc.
Susanne Stansell
Susanne.Stansell@timeinc.com
Unilever
Christina Gibson
Christina.Gibson@edelman.com
Personal Care Products Council
Board of Directors
We proudly recognize our Board of Directors whose dedication and hard work
throughout the year stand as an example of the industry’s professionalism.
Directors
Thia Breen
Personal Care Products
Council Board Chair
The Estée Lauder Companies Inc.
Natalie Bartner
Bayer Consumer Health
Pamela Baxter
LVMH Parfumes Cosmetiques
Scott Beattie
Elizabeth Arden
Danyelle Boilard-Paul
Clarins Group USA, Inc.
George Calvert
Amway
Robert Candelino
Unilever North America
Andrea d’Avack
Chanel, Inc.
Peter Dornsife
GlaxoSmithKline
Rob Edmonds
Kolmar Labs Group
Karen Fondu
L’Oréal USA, Inc.
Charles-Francois Gaudefroy
Unilever North America
David Holl
Mary Kay Inc.
Jane Iredale
Iredale Mineral Cosmetics
Paul Ireland
Takasago International Corporation
Ingrid Jackel
Yes To Inc.
Alex Keith
The Procter Gamble Company
Arthur Knox
Croda International
Daniel Langer
Henkel Consumer Goods
Bertrand Lemont
International Flavors and
Fragrances Inc.
Linda Marshall
Elysee Scientific Cosmetics
Felix Mayr-Harting
Givaudan Fragrances Corporation
Camille McDonald
Bath Body Works
Dave Muenz
Kao Brands Company
Jack Nethercutt
Merle Norman Cosmetics
Sennen Pamich
Revlon, Inc.
Greg Polcer
The Estée Lauder Companies Inc.
Marc Rey
Shiseido Cosmetics America
Al Robertson
Edgewell Personal Care, LLC
George Schaeffer
Aloxxi International Corporation
Oliver Schrader
Beiersdorf NA
Keech Combe Shetty
Combe Incorporated
Michael Sload
Colgate-Palmolive Company
Jeff Smith
Johnson Johnson Consumer
Products Company
Rick Tolin
Lubrizol Advanced Materials (The
Lubrizol Corporation)
Jerry Vittoria
Firmenich Incorporated
JuE Wong
Elizabeth Arden
Ex Officio Directors
Alexandra Gerber
Revlon, Inc.
Steve Gettings
Avon Products
Nancy Louden
The Estée Lauder Companies Inc.
Crayton Webb
Mary Kay Inc.
Kevin Whelan
Johnson Johnson Consumer Products
Worldwide

8. 12 13
Press
Beauty Fashion
George Ledes
Cosmetic World
Christine Schott Ledes
HAPPI
Matthew Montgomery
The Rose Sheet
Lauren Nardella
Women’s Wear Daily Beauty Inc.
Peter Born
Jenny Fine
Julie Naughton
Guests
ACCORD Australasia Limited
Bronwyn Capanna
American Cleaning Institute (ACI)
Ernie Rosenberg
ASEAN Cosmetics Association (ACA)
Preecha Suvanaphen
Cámara Argentina de la Industria de
Cosmética y Perfumería (CAPA)
Miguel Angel Gonzalez Abella
Canadian Cosmetic, Toiletry Fragrance
Association (CCTFA)
Darren Praznik
Linda Quirk
Cosmetics Europe (CE)
Loïc Armand
John Chave
Elsa Dietrich
Cosmetic, Toiletry Perfumery
Association (CTPA)
Christopher Flower
Council of Associations of the Latin
American Cosmetic, Personal Care Home
Care Industry (CASIC)
Ariel Saiz
Fashion Institute of Technology
Stephan Kanlian
Federation of Enterprises of Beauty (FEBEA)
Virginie D’Enfert
The German Cosmetic, Toiletry, Perfumery
and Detergent Association (IKW)
Birgit Huber
Independent Cosmetic Manufacturers
and Distributors (ICMAD)
Pamela Busiek
Indian Beauty Hygiene Association
(IBHA)
Malathi Narayanan
The International Fragrance
Association (IFRA)
Pierre Sivac
Japan Cosmetic Industry Association (JCIA)
Junji Yamoto
Tetsuya Kambe
Korea Cosmetic Association (KCA)
Kyoungok Kim
National Business Association
of Colombia (ANDI)
Juan Carlos Castro
Professional Beauty Association (PBA)
Myra Reddy
The Swiss Cosmetic and Detergent
Association (SKW)
Bernard Cloetta
Personal Care Products Council
Staff in Attendance
Lezlee Westine
President CEO
westinel@personalcarecouncil.org
202-331-1770
Farah Ahmed
Associate General Counsel
ahmedf@personalcarecouncil.org
202-454-0360
Jay Ansell
Vice President of Cosmetic Programs
ansellj@personalcarecouncil.org
202-454-0311
Kris Bogenrief
EVP - Finance Administration/CFO
bogenriefk@personalcarecouncil.org
202-454-0326
George Bouboulis
Global Specialist
bouboulisg@personalcarecouncil.org
202-454-0358
Lauren Brady
Public Affairs Specialist
bradyl@personalcarecouncil.org
202-454-0316
Carrie Hay-Gregory
Manager–Legal Regulatory Affairs
gregoryc@personalcarecouncil.org
202-454-0336
Jennifer Harwell
Director–Marketing
Member Services
harwellj@personalcarecouncil.org
202-454-0328
John Hurson
EVP–Government Affairs
hursonj@personalcarecouncil.org
202-454-0346
Hayley James
Director–Public Affairs
Communications
jamesh@personalcarecouncil.org
202-454-0302
Stephanie Johnson
Associate Coordinator–Science
johnsons@personalcarecouncil.org
202-454-0353
Tonya Kemp
Director–International Trade Policy
kempt@personalcarecouncil.org
202-454-0327
Francine Lamoriello
EVP–Global Strategies
lamoriellof@personalcarecouncil.org
202-454-0317
Beth Lange
EVP–Science
langeb@personalcarecouncil.org
202-466-0492
Nancy Logan
Director of Corporate Partnerships
and Philanthropy
logann@personalcarecouncil.org
202-454-0359
Linda Loretz
Director–Safety
Regulatory Toxicology
loretzl@personalcarecouncil.org
202-466-0493
Catherine McDonald
Director–Membership
mcdonaldc@personalcarecouncil.org
202-454-0310
Thomas Myers
EVP–Legal General Counsel
myerst@personalcarecouncil.org
202-454-0495
Mark Pollak
Senior Executive Vice President
pollakm@personalcarecouncil.org
202-466-0499
Lisa Powers
EVP–Public Affairs Communications
powersl@personalcarecouncil.org
202-466-0489
Louanne Roark
Executive Director of the Foundation
roarkl@personalcarecouncil.org
202-454-0347
Karin Ross
Director–Government Affairs
rossk@personalcarecouncil.org
202-454-0330
Meredith Simpson
Director of External Affairs
simpsonm@personalcarecouncil.org
202-454-0332
Michael Thompson
Senior VP–Government Affairs
thompsonm@personalcarecouncil.org
202-466-0496
Glenda Williams
Director–International Regulatory
Affairs, Global Strategies
williamsg@personalcarecouncil.org
202-454-0322

9. ON BEHALF OF PERSONAL CARE PRODUCTS COUNCIL
Many Thanks
TO THE FOLLOWING 2016 ANNUAL MEETING SPONSORS:
DIAMOND
Condé Nast
PLATINUM
Lubrizol
TotallyHer
GOLD
AMA Labs
Flipboard