9. Market Leading Brands in Each Segment
#1 Market share #1 Market share
Entitlement & Compliance Management Enterprise License Optimization
• 3,000+ ISVs and Device Manufacturers • 8 of top 10 Aerospace & Defense
• 200,000,000 PC’s Receiving Software • 6 of top 12 Semiconductor
Downloads and Updates • 5 of top 10 Oil and Gas
• 250,000,000 Installations Licensed • Over 500 Enterprise Customers
#1 Market share #1 Market share
Software Installation Application Packaging
• 30,000+ Enterprises • Over 1 million applications reliably and rapidly
• 30,000+ ISVs packaged
• 500,000,000 Installations • Distributed by 3 of the top 4 PC Life Cycle
Configuration Management Vendors
• 10,000+ Enterprises
16. What Does This Mean to You (and Us)?
• Implications on applications
• Applications everywhere—the cloud, virtual
environments, on-premises
• Smarter applications that connect with and
obtain more timely and complete
information from other apps, sensors, etc.
• Customer expectations for greater
flexibility—subscription, pay-per-use, etc.
• Strategic enablers
• Protection of intellectual property
• Flexibility to quickly adapt business models
and deployment methods
• Greater insights into who owns what—
promote cross-/up-sell, maintenance
• Help customers achieve
continuous compliance
17. Software Vendor
Market Trends & Business Challenges
• Market Trends
• Mergers & acquisitions on the rise
• New license revenues declining leading to
increase in audits
• Compliance concerns
• Don’t know who their customers are and
what they are entitled to
• Customers increasingly interested in
usage-based models
• Business Challenges
• Maximizing revenues
• Ensuring compliance across increasingly
global customer base
• Delivering a consistent experience to
customers
• Managing operating costs
18. High-Tech Manufacturers
Market Trends & Business Challenges
Millions of Communicating Devices WW*
18,000
• Market Trends
16,000 • Hardware commoditization
14,000 • Value migrating to applications
Mobile Devices, Consumer Electronics,
Automobile,
12,000 • Devices becoming internet connected
Industrial Machines, Appliances, Toys,
and Other
10,000
• Functional convergence –
Embedded Equipment
8,000
multi-function devices
6,000
• Configure-to-order postponement
4,000
strategies
2,000
• Business Challenges
Traditional Computers & Communications Equipment
0
2008 2010 2012 2014
• Monetizing applications and protecting
Source: IDC Device Base Model, 2009 * Excludes voice- and SMS-only phones
intellectual property
• Managing a software business in a
manufacturing company
• Delivering customers an excellent
experience
19. Enterprises & Governments
Market Trends & Business Challenges
Market Trends
• Don’t know what apps are owned/used
• Software audits are increasing
• No controls over software spend—ad
hoc contracts and purchases
• Compliance risk—made worse by M&A
• Reduced headcount and budgets
• SaaS, virtualization, cloud
Business Challenges
• Buy what you need, use what you have
• Continuous compliance
• Optimize applications at usage level
• Maximize value
23. SaaS Business Challenges and Strategies
CHALLENGES STRATEGIES
Many pure-play SaaS companies have Package and price offerings to match
“one-size fits all” packaging resulting in what customers want to buy WITHOUT
missed revenues. SaaS business models involving engineering
need to change on a dime to address an
evolving market.
Example: NetSuite has only two options:
NetSuite and NetSuite CRM+
SaaS providers are losing 40-60% of Protect service against revenue leakage
potential revenues to credential sharing to credential sharing
abuse
SaaS providers have a “one size fits all” License (e.g. annual, concurrent use etc)
approach to licensing, leaving potential service according to how customers want
customers and revenues out to pay for access
Example: ESRI offers a day-pass
for some products
24. Announcing: Flexera Software Solutions for SaaS
Growing SaaS Revenues
• Define service bundles based on features
• Create entitlements for service bundles
SaaS
• Provision SaaS users based on entitlements
Services
• Automate subscription management, up-
/cross-sells
• Gain customer insights on products and version
• Define and enforce license models (e.g.,
concurrent use, annual, trials) and usage policies
Sue Jan
• Augment user credentials with machine
identities to formulate license usage policies
• Available today via market leading and proven
FlexNet Publisher (licensing) and FlexNet
Operations (entitlement and subscription
management) solutions
25. High-Tech Mfr Business Challenges & Strategies
CHALLENGES STRATEGIES
Device manufacturers face eroding Push hardware costs to end customers
margins on hardware products by making device capabilities available as
pure software
Enable up- and cross-sell revenues by
delivering capabilities as software add-ons
or on a trial basis
Service providers need to provision capacity Allow service providers to dial up/dial
to meet peak demand which leads to down capacity on-demand without
unused capacity during off-peak periods deploying hardware, eliminating unused
hardware
Service providers and branch office Consolidate many capabilities into one
locations need to reduce power device
consumption, space and administrative
costs
26. Announcing: Flexera Software Solutions for Virtual Appliances
Protect Margins, Enable Cross-/Up-sells and Flexible Capacity Models
• Protect intellectual property
• Automate capacity and capability
provisioning and de-provisioning
• Enable field-upgrade of capacity and
capabilities for virtual appliances
• Report deployment of virtual appliances
provisioned to FlexNet Operations
• Automate cross-/up-sells of capabilities
• Compare capacity and capabilities owned
versus deployed by an end customer
• Available today via market leading and proven
FlexNet Embedded (licensing) and FlexNet
Operations (entitlement management) solutions
27. Taking on the Cloud!
For more information on our
cloud/SaaS offerings
Tuesday, October 12th
Technical Track – Licensing
11:30 am – 12:30 pm
28. Thank You for Coming!
Please welcome…
Tom Reilly
Chief Executive Officer
ArcSight