Innovate products faster, streamline device lifecycle and entitlement management, and simplify software delivery and updates to devices

1. Improve Your Business in a Challenging Economy
Fierce competition and device commoditization has
led many intelligent device manufacturers to look for
incremental revenue streams. Many are becoming
more software-centric and have begun using
software monetization solutions to electronically
provision and rebalance device capacity, enable
features/capabilities, offer multi-function devices
and move to virtual appliances.
For intelligent device (hardware) manufacturers, the
software embedded on devices or that controls the
device has the potential to be extremely profitable.
But to maximize the value of software, intelligent
device manufacturers must overcome some key
challenges, including finding ways to:
• Package and license different capabilities
and capacities for different markets without
manufacturing multiple devices.
• Create incremental revenue streams by pricing
and packaging embedded applications
across the licensing spectrum, including
strict enforcement, pay-as-you-grow, true
up and usage-based trust but verify
monetization models.
• Centrally manage the device lifecycle while
enforcing customer and device entitlements—
electronically manage and service feature and
capacity requests on-demand.
• Cost-effectively deliver software, firmware and
updates to devices.
• Diagnose and fix application issues on
remote devices.
• Reduce software license leakage due to virtual
machine cloning.
To complicate matters, intelligent device manufacturers
must solve these challenges without increasing
manufacturing costs or negatively impacting
performance and the end-user experience.
FlexNet Producer Suite for Intelligent
Device Manufacturers
The FlexNet Producer Suite for Intelligent Device
Manufacturers from Flexera Software gives intelligent
device manufacturers the power to protect and
monetize embedded software to maximize its value.
Powered by FlexNet®
Licensing technology, it makes
it easy for manufacturers to increase revenue and
lower manufacturing costs through electronic
licensing, updating, device lifecycle and
entitlement management.
• Licensing—allows manufacturers to capture
customers at different price points, deploy
virtual appliances and reduce the number of
models and variants needed to meet customer
needs while keeping costs in check with flexible
configuration of capabilities and capacity.
• Entitlement Management—offers a single,
holistic view and portal for customers and
channel partners to manage software licenses
and entitlements, capabilities and capacities
embedded on devices as well as standalone
software applications—enabling manufacturers to
reduce manufacturing costs and complexities while
improving customer and channel experience.
• Device Lifecycle Management—automates device
lifecycle processes for customers and channel
partners including device activation, volume
activation of license servers, re-balancing
capabilities and capacity across devices and
locations, de-activations, upgrades, returns
and moves.
BROCHURE
FlexNet Producer Suite for
Intelligent Device Manufacturers
Innovate products faster, streamline device lifecycle and entitlement
management, and simplify software delivery and updates to devices
“With the surge in
adoption of femtocell
technology comes intense
pressure to be flexible to
our customers’ varying
needs. Femtocells look like
hardware products but
the sophistication and
strategic differentiation
is in our embedded
Femto-Engine software.
It is therefore vital for us
to be able to customize
the capabilities of
Femto-Engine to meet
each customer’s specific
requirements. The benefits
of secure and scalable
software licensing
solutions from the market
leader, Flexera Software,
are that Ubiquisys gains
competitive advantage by
offering our customers the
most innovative solutions
on the market.”
- Keith Day
Ubiquisys

2. “While Harmonic’s
expertise is in
manufacturing state-of-
the-art video delivery
solutions, we realize that
the application software
in our products will be a
strategic differentiator.”
- Jason Ruppert
Harmonic
“Flexera Software’s
embedded software
licensing and entitlement
management solution
enables CPU Tech to
protect our intellectual
property and allow the
customer to operate
in a classified/secure
area without internet
access. We needed a
solution that enables
a solid revenue model
without expanding our
manufacturing costs.
With Flexera Software
we can now easily
upgrade and downgrade
our customers without
deploying additional
hardware as well as
offer them licensing and
pricing models based on
roles and features.”
- Ryan Kenny
CPU Tech
Innovate Faster, Cut Manufacturing Costs and Simplify Distribution
Not all customers want (or will pay for) the same set of capabilities or capacity. The FlexNet Producer
Suite lets manufacturers penetrate new markets by quickly offering an unlimited number of targeted
software packages—all of which can be used on a single device. So customers only get the features
and capacity they need without increasing manufacturing costs or inventory levels.
Protect and Secure Embedded Software from Unauthorized Use
Hackers constantly try to exploit weaknesses in embedded software to gain access to capabilities
they never paid for. The FlexNet Producer Suite gives manufacturers the power to prevent revenue loss
by protecting your software binaries against hacking. It helps ensure only licensed users can access
your products according to your contract terms.
Monetize Devices and Equipment
Unlock revenue with tailored licensing, pricing, and packaging models. Quickly and easily create
product configurations to target new markets and geographies by using licensing to turn device
capabilities and capacity on and off. Increase revenue by offering models across the licensing
spectrum, including strict enforcement (concurrent, floating, node, token-based, etc.) and usage-based
trust-but-verify (pay-for-use, pay-for-burst, pay-for-overage, metering, etc.)—as well as trial versions.
And even if your users are offline, you can still control how long they can access your software
and device.
Cut Costs with Efficient Device Lifecycle and Entitlement Management
The FlexNet Producer Suite gives manufacturers a single system for viewing and administering device
and software entitlements. It gives you and your channel partners total visibility into device and
software entitlement activity, including data on version levels and expiring support contracts. Plus,
it cuts operational costs by simplifying and automating the generation, fulfillment and activation of
devices and software entitlements and licenses.
Reduce Support Costs with Electronic Software and Firmware Updates
Delivering software and firmware updates to devices in the field can be challenging and expensive,
but it’s vital to keeping support costs down and to prevent security issues. The FlexNet Producer Suite
makes it easy, enabling manufacturers to electronically deliver software, firmware and updates—or
marketing and support messages—to any device, even those purchased through the channel. It also
simplifies maintenance fulfillment by delivering updates only to customers entitled to receive them.
Improve Marketing and Development with Customer Data
Finally, the FlexNet Producer Suite provides manufacturers with real-time data about your customers,
including who is on which version, how often they use it, and which features are most popular. The
data collected is critical for marketing and development teams to create more effective and targeted
promotional campaigns and more compelling products. With the ability to view relevant application log
files on remote devices, manufacturers can also diagnose and proactively debug application issues.

3. “We are serving our
customers better with
faster velocity and
greater agility. Flexera
Software has helped
Siemens Building
Technologies to reduce
the manufacturing
complexity of a very
sophisticated product
line down to just a
few models.”
- Duane Keenan
Siemens Building
Technologies
Flexera Software Wins
2013 Market Share
Leadership Award
Frost Sullivan
presented the 2013
Global Market Share
Leadership Award
in Software-Enforced
License Management to
Flexera Software.
The Industry’s Top Choice for Packaging, Protecting, Monetizing and Licensing Software and Devices
Flexera Software’s FlexNet Producer Suite helps protect and monetize devices and embedded
software, ensuring that your customers can use, download and update everything they are entitled
to—but not more than they should.
FlexNet Producer Suite is a complete, integrated end-to-end software monetization solution that plays an
important role in your company’s profitability. It allows manufacturers to increase revenues by providing
customers with many options to try and buy as well as flexible licensing and pricing models to meet the
needs of today’s demanding customers, including: concurrent, floating, node, token-based, metered,
pay-per-use and hundreds of other licensing options for protecting and monetizing embedded software
on devices as well as device capacity and capability.
Build Your Business Through Effective Device Lifecycle and Entitlement Management
FlexNet Producer Suite gives you more than a consolidated view into device and software entitlements;
it provides integrated enterprise-class business intelligence and management of customer entitlements. It
arms you with a wide range of information critical in making the right business decisions.
Embedded
Libraries
Customer
Portal
Device
Management
Console
Entitlement
Mangement
Back Office
Customer
Entitlement
Server
Initial Add-On Orders
Direct Orders or
Channel Orders
Self-Service end
Customers Channel
Partners
Devices
Product Binaries
License Rights
Order Device
Add-ons
Analyze
Renew
Add-ons
Upgrade
Add-ons
Download
Install Add-ons
Activate
Device
Add-ons
Configure
Provision
Device
De-activate
Add-ons
Move/
Return
Device
Device Lifecycle
and Entitlement
Management
From reducing costs by consolidating and streamlining processes, personnel and technologies, to
maximizing revenue from your packaging and promotion efforts, FlexNet Producer Suite provides the
insight you need to build your business and manage it effectively.
Customer
Portal
Device
Management
Console
Entitlement
Mangement
Back Office
Customer
Entitlement
Server
SKU A SERIES
SKU B SERIES
SKU C SERIES
Embedded
Libraries
SERIES A
SERIES B
SERIES C
SERIES A
NORTH
AMERICA
EMEA
FlexNet Producer
Suite for
Intelligent Device
Manufacturers
Use software licensing to
configure capability or
capacity on a device
Decrease manufacturing
costs by reducing your
number of unique devices
APAC
SERIES B
SERIES C
FlexNet Producer Suite for Intelligent Device Manufacturers enables manufacturers to flexibly package,
protect, monetize, license and price devices for different markets.

4. Strengthen Relationships and Streamline Processes with Electronic Software Delivery and Updates
FlexNet Producer Suite allows you to increase the value of customer relationships by connecting to
your end-users directly through the products they use. Offered in both push and pull electronic software
delivery and update mechanisms that can help manufacturers:
• Automate critical software and firmware updates and patches to devices.
• Gain visibility across the distribution chain and communicate directly with end-users, regardless
of the sales channel.
• Understand which device features customers use on which specific operating system.
Hybrid Solution Delivery: Cloud or On-Premises
Flexera Software recognizes that application producers have a wide range of needs in implementing
software monetization solutions. To give your organization easy access to the capabilities you need, we
offer a choice of cloud (SaaS) or on-premises delivery model that can be used with your cloud, SaaS, on-
premises, virtualized and embedded applications.
Industry Value Chain Strategies “Cool Technologies for the Industrial Value Network”
“We often talk about the virtues of demand shaping and increasing agility through postponement. But
we typically think of the physical piece of equipment or machinery, not the opportunities to conduct
these practices through smart management of embedded software. By using Flexera Software’s software
entitlement and compliance management products however; manufacturers can reduce SKUs through flexible
software configuration and provide self-service capabilities for managing software features, maintenance,
and upgrades. For example, Siemens Building Technologies has reduced the number of physical models of
automation systems from hundreds of SKUs to just a few. Cycle times have been cut from weeks to days with
systems flexibly customized in the field.”
- Jane Barrett
- AMR Research
Industry Value Chain Strategies “Cool Technologies
for the Industrial Value Network”
Global Consulting Services
Flexera Software Professional Services enables application producers to accelerate and increase the value
your organization receives from Flexera Software solutions. Our experts average more than ten years’
experience in software entitlement, licensing, installation and packaging. Through subject matter expertise
and a proven methodology, we can help you implement and evaluate current or potential strategies to
achieve your business objectives.
About Flexera Software
Flexera Software helps application producers and enterprises increase application usage and the
value they derive from their software. Our next-generation software licensing, compliance and
installation solutions are essential to ensure continuous licensing compliance, optimized software
investments and to future-proof businesses against the risks and costs of constantly changing
technology. Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the
knowledge and expertise we have gained as the marketplace leader for over 25 years and for the
automation and intelligence designed into our products. For more information, please go to:
www.flexerasoftware.com
FlexNet Producer Suite
addresses the top
management concerns
of intelligent device
manufacturers:
Finance Executives/
Sales Executives
• Grow top and
bottom-line revenue.
• Streamline quote-to-
cash processes.
• Accelerate revenue
recognition.
• Establish new recurring
and maintenance
revenue streams.
• Monetize all
aspects of the
product you market.
Product Management
Executives
• Increase product-line
profitability.
• Bring products to
market faster.
• Offer different
monetization models
for different customers
and segments.
• Reduce hacker risk and
exposure for internet-
connected products.
Manufacturing/
Engineering/IT/
Support Executives
• Reduce manufacturing
and carrying costs.
• Enable a postponement
strategy.
• Create a consistent
end-user experience to
ensure repeat business.
• Reduce high customer
support costs.

5. Flexera Software LLC
(Global Headquarters):
+1 800-809-5659
United Kingdom (Europe,
Middle East Headquarters):
+44 870-871-1111
+44 870-873-6300
Australia (Asia,
Pacific Headquarters):
+61 3-9895-2000
For more office locations visit:
www.flexerasoftware.com
Copyright © 2015 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
FPS_brochure_IDM_Jan15
Licensing
FlexNet®
Licensing empowers application producers to combat
software piracy and increase revenues by easily enabling new
pricing, packaging and software licensing models. It supports
the full software licensing spectrum, from strict enforcement to
usage-based trust but verify and enables software protection,
monetization and compliance of on-premises, SaaS, cloud,
virtualized and embedded applications. FlexNet Licensing
is based on market leading FlexNet®
Publisher and FlexNet®
Embedded, used by over 3,000 application producers in over
20,000 applications.
FlexNet Usage Capture allows intelligent device manufacturers
to support usage-based trust-but-verify software licensing and
compliance models, capture any type of usage in mostly free-
form format and enable support for the full software licensing
spectrum. Available with FlexNet Embedded only.
FlexNet Cloud Licensing Service simplifies the enterprise
experience by enabling software license enforcement and
usage-based licensing for both on-premises and cloud-based
applications in a managed environment hosted by Flexera
Software. Available with FlexNet Embedded only.
Entitlement Management
FlexNet Operations gives intelligent device manufacturers the
power to manage software licenses and entitlements easily and
efficiently. It automates the generation, fulfillment and activation
of devices, software and entitlements to provide a consistent
experience. It offers a holistic, 24x7, self-service Web portal
for manufacturers, customers and channel partners. Available
Cloud or On-Premises.
FlexNet License Lifecycle Management
Enables intelligent devices manufacturers to cut operational
costs by automating the generation, fulfillment and activation
of software licenses and entitlements. Available with FlexNet
Operations Cloud or On-Premises.
FlexNet Advanced Organization Management
Gives intelligent device manufacturers the ability to manage and
track software entitlements across the entire organization and
channel partners. Available with FlexNet Operations
On-Premises only.
FlexNet Usage Management gives intelligent device
manufacturers the ability and flexibility to support usage-based
trust-but-verify software licensing and compliance models,
provide visibility into actual usage, support compliance
initiatives and export usage data. Available with FlexNet
Operations Cloud only.
Electronic Software Delivery
FlexNet Electronic Software Delivery gives intelligent device
manufacturers the power to electronically deliver software to
their customers devices. Available with FlexNet Operations
Cloud only.
Software/Firmware Updating
FlexNet Connect keeps costs down by connecting manufacturers
to users. It electronically delivers applications, updates
and messages directly to devices while at the same time
providing deep customer insight into the install base. Available
Cloud or On-Premises.
FlexNet Enterprise Update Management enables enterprise IT
administrators to control update distribution to business units
and locations.
FlexNet Instrumentation Management provides direct access
and insight to anonymized data to proactively resolve
customer issues.
Innovate products faster, streamline device lifecycle and entitlement
management, and simplify software delivery and updates to devices