2011 Key Trends in Software Pricing & Licensing Survey Sponsored by Flexera Software

1. 2011 Key Trends in Software Pricing
& Licensing Survey
Sponsored by Flexera Software

2. 2011 Key Trends in Software Pricing
& Licensing Survey
Sponsored by Flexera Software
Overview of Survey Findings
The 2011 Key Trends in Software Pricing and Licensing Survey of 348 participants, prepared with assistance from
IDC, found that:
Perpetual/Subscription
Application producers derived 79% of their software revenues from perpetual licenses, 15% via
subscription.
Application producers expect perpetual license revenues to decline an average of 10% over the next two
years, and subscription revenues to increase by an average of 6% over the next two years.
Metrics
The number of application producers that are pricing based on a usage metric (number of uses, time
used and number of transactions) is expected to double in the next two years, from 22% today to 43%.
This is consistent with the results of last year's survey, with usage metrics expecting to experience the
most growth as compared to other models.
Of the total survey population, 47% of application producers do not monitor customer usage. Of the
survey population that is either doing usage-based pricing today or plans on doing usage-based pricing
in the next two years, 48% do not monitor customer software usage.
In terms of hardware-based metrics, the number of application producers offering processor-based
metrics is expected to decline by 18%, while the number of application producers offering processor core
is expected to grow by 34%.
The most common metrics used today, per seat and concurrent user, will remain relatively flat in the next
two years, with an 8% decrease in per seat offerings and a 7% increase in concurrent user offerings.
Enforcement
The most common means of enforcement is network-based licensing and product activation. According
to enterprises, these are their favored approaches as well.
These means of enforcement will also increase by the greatest margin in the next two years (48% and
54%, respectively).
Most enterprises (53%) rely primarily on software asset management for tracking, management and
reporting of their software licensing/usage today. 20% are doing this manually, relying primarily on
spreadsheets.
The most common primary reason that customers are tracking usage is for compliance purposes;
however 31% are tracking usage primarily to reduce shelfware.
2011 Key Trends in Software Pricing and Licensing Survey 2

3. Of the ways that customers track usage, the highest satisfaction rating is for vendor provided tools, with
90% of customers that primarily use that approach indicating that they are satisfied. The least favored
approach—manual/spreadsheets — registers only 22% satisfaction.
Enterprises believe that it is harder to maintain compliance for infrastructure (not applications) software.
The primary reason for difficulty, according to customers, is that licensing is too complex.
Audits
Most application producers did not perform any audits at all in the last year (60%)
Most application producers that did perform audits did 10 or less.
For the vast majority of application producers that performed audits, the award was less than $100,000.
Our enterprise survey corroborated this data.
The application producers listed by enterprises as conducting audits within the last year included
Microsoft, Oracle, IBM, and SAP.
Licensing Effectiveness
55% of application producers think their current licensing strategy does a good job of capturing value.
And 70% in that population plan on making additional licensing strategy changes to capture more value
in the next two years.
Application producers with concurrent licensing were most likely to rate their licensing/value equation as
being effective (77%). In addition, 40% of enterprises listed concurrent licensing as their preferred
approach, the highest percentage of any category.
Application producers with processor-based licensing were most likely to rate their licensing/value
equation as being ineffective or very ineffective (60%).
Entitlements
Most application producers (62%) believe that it is difficult to somewhat difficult for customers to
determine which products they are entitled to use and what they are using.
Survey Background
The 2011 Key trends in Software Pricing and Licensing survey was conducted by Flexera Software with input from
IDC‘s Software Pricing and Licensing Research division under the direction of Amy Konary, research vice president -
software licensing and provisioning at IDC. This annual research project looks at software licensing, pricing and
enforcement trends and best practices. The survey reaches out to executives at application producers and
enterprises who use and manage software and devices. Now in its seventh year, the survey is previewed at the
®
annual SoftSummit Conference and made available to the industry at large each year.
2011 Key Trends in Software Pricing and Licensing Survey 3

4. Methodology and Sampling
In total, 348 respondents participated in the survey, including 98 enterprise executives and 250 application producers
(defined as software vendors and intelligent device manufacturer) executives.
Enterprise Demographics
More than one-half of the enterprise respondents were from larger enterprises of more than $1 billion in
revenues, and more than a third were from companies with $3 billion in revenues or more. 45% were from
North America, 38% from Europe, 13% from Asia Pacific, and 2% from the Middle East.
Which of the following best represents your
annual company revenues?
Less than $100
million
$101 - $999
million
$1 billion - $3
billion
> $3 billion
Do not know
Application Producer Demographics
The largest segment of application producer respondents (47%) came from companies with under $10
million in revenues. The remainder were divided relatively equally across all revenue levels. 72% were from
North America, 21% from Europe, 6% from Asia/Pacific, and 1% from the
Middle East.
Which of the following represents your annual
product licensing revenues? Less than $10 million
$11 - $30 million
$31 - $50 million
$51 - $100 million
$101 - $500 million
$501 million - $1 billion
Over $1 billion
Do not know
2011 Key Trends in Software Pricing and Licensing Survey 4

5. Individual Findings
Pricing Flexibility and Value
Usage-Based Pricing Remains Popular, but Seat-Based Pricing Gaining Popularity
The most popular software pricing model for enterprises (40%) is concurrent user (floating/network) licensing
(down from 60% last year). However, the demand for usage-based pricing remains significant at 17%.
Seat-based licensing models (per machine/server and named user) have gained popularity, with 30% of
respondents preferring those models, compared to 9% in 2010.
What is the software pricing model you prefer for
enterprise class applications?
Processor
Processor core
Seat (per machine/per server)
Seat (named user)
Concurrent user (floating/network)
Usage metric (number of uses,
time used, number of
transactions)
Financial metric (revenue, cost,
royalty)
2011 Key Trends in Software Pricing and Licensing Survey 5

6. Application Producers Continue to Offer a Wider Variety of Software Pricing Models:
Application producers continue to offer a growing variety of pricing models in response to greater demand by
customers. More are offering seat (per machine/per server) – 70% in 2011 vs. 65% in 2010, seat (named
user) – 34% in 2011 vs. 27% in 2010, concurrent user (69% this year vs. 63% last year) and financial metric
(12% this year vs. 6% in 2010). There have been slight decreases over last year in the number of
application producers offering processor, processor core and usage metric models. Over the course of the
next two years, we can expect to see a large increase in the number of application producers offering usage
metric pricing models (43%).
Which pricing models do you offer for your packaged
software or intelligent device today? Product that is
priced per…
80%
70%
60%
50%
40%
30%
20%
10%
0%
(floating/network
Seat (named
machine/per
Financial metric
Processor
(number of uses,
Processor core
Other (please
Concurrent user
(revenue, cost,
Seat (per
Usage metric
number of…
server)
specify)
time used,
user)
royalty)
)
Looking forward in the next two years, which pricing
models do you expect to offer? (Select all that apply).
Product that is priced per…
80%
70%
60%
50%
40%
30%
20%
10%
0%
Processor
Financial metric
Processor core
Other (please
machine/per
time used, number
Seat (named user)
(floating/network)
(revenue, cost,
Concurrent user
(number of uses,
Seat (per
of transactions)
Usage metric
server)
specify)
royalty)
2011 Key Trends in Software Pricing and Licensing Survey 6

7. Revenue Generation & Customer Satisfaction Driving Changes:
42% of application producers indicate that they have changed their pricing and licensing policies over the
past two years to make them more flexible. The top two reasons for this shift have been to improve
customer relations (46%) and generate more revenue (40%). Accelerating the sales cycle (27%) was also
cited as a key reason for broadening pricing and licensing policies.
Did providing more flexible licensing and pricing
policies help the company:
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
customers
Generate
developmen
Accelerate
Free R&D
applicable
specify)
resources
(please
revenue
the sales
relations
Other
Improve
Decrease
more
cycle
with
Not
t cost
Both Enterprises and Application Producers Are Largely Satisfied with Current
Pricing Models:
The survey asked enterprises to rate their satisfaction of pricing for database, middleware, ERP, CRM,
engineering and desktop applications. The applications eliciting the highest satisfaction (responses of ‗highly
satisfied‘ or ‗satisfied‘) included desktop applications (44 respondents) and engineering/technical
applications (38 respondents). Those eliciting the lowest (responses of ‗unsatisfied‘ or highly unsatisfied‘)
included ERP software (19 respondents) and database software (18 respondents).
2011 Key Trends in Software Pricing and Licensing Survey 7

8. How would you rate your price-to-value satisfaction of
the following types of software?
# of respondents
120
100
80
Highly satisfied
60
40 Satisfied
20 Neutral
0
Unsatisfied
Applications
CRM
Engineering/Tech
Database
ERP
Middleware
nical Applications
Desktop
Highly unsatisfied
N/A
62% of application producers said that their pricing and licensing strategies captured the value of their
software effectively, down considerably from 2010 when the response was 79%. 23% consider their pricing
strategies either ‗ineffective or ‗very ineffective‘, compared to 14% in 2010.
How would you rate the overall effectiveness of your
company’s pricing and licensing strategies in capturing the
value that your product provides to customers?
Very ineffective
Ineffective
Effective
Very effective
Don't know
Software Usage, Delivery and Enforcement
Software Budgets Starting to Increase
43% of enterprises report that, looking ahead two years, they expect their software budgets to increase – up
from 33% in 2010. 28% expect their budgets to stay the same, and 22% expect them to decrease.
2011 Key Trends in Software Pricing and Licensing Survey 8

9. Looking forward two years, do you expect your
software budgets to...
Decrease
Stay the same
Increase
Do not know
Percentage of Total Software Budgets Assigned to New Software Varies
The percentage of total software budget within enterprises assigned to new software purchases varies
greatly. 23% report that between 1-10% of budget is assigned to new software, 21% report the figure being
between 11-20% of their budgets, and 24% report it being more than 20%.
What percentage of your total software budget is
assigned to new software licenses?
0%
1-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
> 70%
Do not know
Managing Software Licensing & Usage is Critically Important for Enterprises
2011 Key Trends in Software Pricing and Licensing Survey 9

10. 72% of enterprises indicated that compared to other objectives, managing software licensing and usage is
important or very important. Only 12% indicated it is unimportant.
Compared to your other objectives, how important is
managing software licensing/usage?
Very unimportant
Unimportant
Neutral
Important
Very important
Application Producers Aware of Customers’ Usage & Entitlement Tracking Challenges
62% of application producers believe it is somewhat or very difficult for customers to determine their software
product entitlements. 34% believe customers have no difficulty.
How difficult do you believe it is for your customers to
determine which of your products they are entitled to use
and what they are actually using?
50
# of respondents
40
30
20 Answer Choice
10
0
No difficulty Somewhat difficult Very difficult N/A
Moderated Approach to Adopting Cloud Licensing Strategies
2011 Key Trends in Software Pricing and Licensing Survey 10

11. Application producers are taking a gradual view in anticipating licensing strategy changes to accommodate
the Cloud. 46% indicate the changes they‘ll need to make will be moderate over the next two years. 34%
anticipate no change. While 21% indicate changes will be significant or dramatic.
Please rate the level of your agreement with the following
statement: In the next 24 months, my company's current
licensing strategy will need to change in order to adapt to
the requirements of cloud computing.
1 = Stay the same/no change
2 = Moderate changes
3 = Significant changes
4 = Dramatic changes
2011 Key Trends in Software Pricing and Licensing Survey 11

12. Subscription Software Licensing Models Continue to Grow
Subscription-based license models represent an important source of revenue for application producers today
– though the majority still derive most of their revenue from perpetual licenses.
Thinking of your total software licensing revenue, what
percentage is associated with the following license types?
81
77
73 Percent of Revenue
Associated with
69 Perpetual Licenses
65
61
57
53
49
Percent of Revenue
45 Associated with
41 Subscription/Term
37 Licenses
33
29
25
21 Percent of Revenue
17 Associated with
13 Other License Types
(such as usage
9
based)
5
1
0% 20% 40% 60% 80% 100%
2011 Key Trends in Software Pricing and Licensing Survey 12

13. Over the next two years, subscription-based licenses will represent an increasing source of revenue for
application producers.
Looking forward in the next two years, what percentage of
your total packaged software and/or intelligent device
license revenue will be associated with the following
license types?
81
77 Percent of Revenue
Associated with
73
Perpetual Licenses
69
65
61
Percent of Revenue
57
Associated with
53 Subscription/Term
49 Licenses
45
41 Percent of Revenue
37 Associated with
33 Other License
29 Types (such as
25 usage-based)
21
17
13
9
5
1
0% 20% 40% 60% 80% 100%
2011 Key Trends in Software Pricing and Licensing Survey 13

14. Virtualization on the Rise Within Enterprises
Most enterprises report that they have adopted some level of virtualization technology. The type of
virtualization deployed and the extent of that adoption vary widely across respondents.
What virtualization technologies has your
organization adopted?
100
90
# of Respondents
80
70 < 20%
60 20-40%
50 40-60%
40 60-80%
30 > 80%
20
10
0
Server virtualization (% Desktop virtualization Application Hard partitioning (% of
of servers) (% of desktops) virtualization (% of physical servers)
desktop apps)
Strategies for Managing Software Licenses in Virtual Environments Vary
36% of enterprises use automated commercial license management software to manage their virtual
licenses. 26% do so manually, while 21% use the tools supplied by their virtualization vendor.
How do you manage software licenses in your
virtual environments?
Automated commercial license
management software
Software provided by the
(virtualization) vendor
Automated homegrown
software
Manual methods, including
spreadsheets
We don‘t manage software
licenses in our virtual
environments
2011 Key Trends in Software Pricing and Licensing Survey 14

15. Varied Software License Optimization Approaches for Virtualized Environments
While 83% of enterprises take into account license entitlements such as software product use rights, and
upgrade/downgrade rights when managing licenses in a virtualized environment, 50% do so for only key,
high-value vendors and only 33% do so across all vendors.
Do you take into account license entitlements (e.g., software
product use rights such as upgrade rights, downgrade rights,
etc.), which are part of all software license agreements, in your
analysis when reconciling your organization’s software license
pos
Yes, for all vendors
Yes, for key high-value
vendors
No
Shelfware and License Non-Compliance Challenges Persist for Enterprises
Only 15% of companies report that none of their software spend is associated with out of compliance
applications – down from 30% last year. 35% report that between 1-10% of their software license spend is
associated with applications that are out of compliance – slightly lower than 2010 (37%), 16% report that 11-
20% of their applications are associated with out of compliance applications (up from 7% last year).
What percentage of software license spend within your
organization do you estimate is associated with applications that
are overused and therefore out of compliance?
0%
1-10%
11-20%
21-30%
31-40%
41-50%
> 50%
Do not know
2011 Key Trends in Software Pricing and Licensing Survey 15

16. The levels of software underuse (―shelfware‖) have not changed substantially over 2010 and suggest there
still is room for improvement. Only 4% of enterprises report no spend associated with shelfware, 25% report
that up to 10% of their application spend is associated with shelfware, and 27% say that up to 30% is
associated with underused applications.
What percentage of software license spend within your
organization do you estimate is associated with applications that
are underused (shelfware) and therefore over-licensed?
0%
1-10%
11-20%
21-30%
31-40%
41-50%
> 50%
Do not know
Tracking Customer Usage Remains Blind Spot for Application Producers
Of the application producers responding, the largest proportion, 47%, report that they do not monitor
customer usage of their products. For those that do, 20% report doing so using internally developed tracking
tools, and 16%, using manual audits. Only 10% use third party tracking tools.
How do you primarily monitor your customers’ usage
of your product?
We do not monitor customer
software usage
Manual audits
Third-party usage-tracking
tool(s)
Using internally developed
usage-tracking tool(s)
Do not know
Other (please specify)
2011 Key Trends in Software Pricing and Licensing Survey 16

17. Enterprises Use a Variety of Tracking Methods
98% of all enterprises track, manage and report on their software usage – the majority of which (53%) use
commercial software asset management systems. 20%, however, still track usage manually using
spreadsheets. The top two reasons for tracking usage were the same in both 2011 and in 2010 – but the
ratios were reversed. In 2011 56% cited ‗ensuring compliance‘ (32% in 2010), and 55% in 2011 cited
‗reducing software costs/minimizing shelfware spending‘ as their primary reasons (32% in 2010). 66% of
respondents are satisfied or very satisfied with their current methods for tracking licensing and usage.
How do you primarily perform tracking, management and reporting
of your software licensing/usage today?
Automated (commercial) software, which is
part of our asset management system
Use software provided by the vendor
Automated (homegrown) software, our own
system used only for license management
Manual methods, including the use of
spreadsheets
Do not currently track
If you are currently managing your software licensing/usage, what
is the most important reason for doing so?
Reduce software costs/minimize
shelfware spending
Ensure compliance with vendor
agreements (and reduce cost and
risk of an audit)
Prevent downtime due to denials in
the middle of critical projects
(concurrent licenses)
Do not manage software
licensing/usage
2011 Key Trends in Software Pricing and Licensing Survey 17

18. If you are currently managing your software licensing/ usage, how
satisfied are you with the current method?
Very dissatisfied
Dissatisfied
Satisfied
Very satisfied
Enterprises Would Prefer Enforcement via Network Licensing
48% of enterprises prefer enforcement of their software license via network licensing (activation by an
internally shared license) down from 67% in 2010. Lesser-preferred methods include product activation,
vendor-supplied monitoring with annual true-up, and compliance audits. Dongles and locally-checked serial
numbers are the least preferred enforcement mechanism.
If a software vendor gave you a choice, which of
the following means of software license enforcement
would you prefer most?
Product activation (software
activated over the internet by
vendor key)
Network licensing (software
activated by internally shared
license)
Trust-based licensing with manual
vendor compliance audit
Vendor-supplied automated
monitoring mechanism with annual
true-up
Serial numbers checked locally
Dongle/USB
2011 Key Trends in Software Pricing and Licensing Survey 18

19. Lack of Automation Hinders Usage Tracking in Enterprises
Enterprises most frequently cited desktop, engineering and middleware software as being difficult or very
difficult to track usage and maintain license compliance. They most frequently (33%) cite lack of automated
tracking mechanisms as the reason.
For which types of software is it difficult to track usage and maintain
license compliance?
120
# of Respondents
100 No difficulty
80 Difficult
60
40 Very difficult
20 N/A
0
Applications
Engineering/Techni
CRM
Database
ERP
Middleware
Based Software
Other Server-
cal Applications
Desktop
If you checked "difficult" or "very difficult" to any software type in the
previous question, what is the primary reason why?
Licensing policy is too complex
IT environment is too complex
IT management is too
decentralized
No automated tracking
mechanisms in place
2011 Key Trends in Software Pricing and Licensing Survey 19

20. Application Producers Cite Numerous Methods Their Customers Use to Track Entitlements
Application producers believe their customers use a variety of methods to manage entitlements including
web-based entitlement management systems, home grown systems, manually, and through customer
inquiries. 24% do not think their customers manage entitlements.
How do you believe your customers manage their
entitlements today?
40%
35%
30%
25%
20%
15%
10%
5%
0%
Don't know
Via access to web-based
Manually, with some automation
They don't manage their
Manually, with almost no
By using their own homegrown
By calling customer support to
entitlement management
for spreadsheets or similar tools
system provided by us
get up-to-date entitlement
entitlement management
entitlements
automation
information
system
2011 Key Trends in Software Pricing and Licensing Survey 20

21. Many Application Producers Lack Automation to Monitor Usage; Recognize Need to modify
Licensing Strategies
47% of application producers say they either do not have technology in place that enables them to know
what product, product version or platforms their customers are using – or they simply do not know. They see
the need to change their licensing strategies to deploy technologies that better track licensing (42%), that
better enforce their licenses (40%), that support pay-as-you-go schemes (26%), and that accommodate
short bursts of use (19%).
Do you have technology in place that enables you to know
what product, product versions or platforms your
customers are using?
Yes
No
Do not know
In the next year, in what ways will your licensing strategy
need to change?
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Need to move away
better enforcement
accommodate micro-
Need to develop a
Need to support a
better track licensing
accommodate short
making any changes
temporary license
We do not plan on
from CPU-based
pay-as-you-go
technologies that
Need to deploy
Need to deploy
to our licensing
technologies
bursts of use
scheme
licensing
Need to
licensing
strategy
Need to
type
2011 Key Trends in Software Pricing and Licensing Survey 21

22. Compliance Audits Continue to Gain Steam
Network licensing (56%) continues to be application producers‘ most predominantly used enforcement
mechanism, followed by product activation (48%). ‗Compliance audits‘ tied with ‗serial numbers‘ (28%) for
the third most used method. 15% indicated that within the next two years, the need for compliance audits
will increase.
Which of the following means of enforcement does your
company use today?
60%
50%
40%
30%
20%
10%
activated over…
activated by…
0%
None
checked locally
Dongle/USB
compliance audit
Other (please
Vendor-supplied
Serial numbers
(software
licensing
Network
activation
(software
mechanism…
Product
(trust-based
automated-
monitoring
specify)
licensing)
Vendor-
Looking at your license enforcement practices today and
projecting ahead two years, do you see your need for the
following as increasing, decreasing, or remaining the same?
100
90 Don't know
# of responses
80
70 Will Not Use
60
50 Increase
40
30 Stay Same
20 Decrease
10
0
mechanism with…
over the internet by
checked locally
Dongle/USB
Vendor-compliance
Vendor-supplied
by internally-shared
Serial numbers
(software activated
(software activated
Product activation
audit (trust-based
Network licensing
automated-
monitoring
vendor key)
licensing)
license)
2011 Key Trends in Software Pricing and Licensing Survey 22

23. Application Producers Commonly Use Compliance Audits as Enforcement Means
40% of all application producers reported having conducted software license audits within the past year.
15% of those conducted 21 or more audits as part of their enforcement efforts. 60% did not conduct any
audits.
How many license compliance audits did your company perform
within the last year?
0
1-10
11-20
21-50
51-100
More than 100
Software True-Ups Usually Small, but Can Represent a Substantial Revenue Stream for
Some Application Producers
The vast majority (84%) of application producers report that the average true-up revenue received per audit
over the last year was less than $100,000, though 6% reported that the average was more than $1,000,000.
10% reported the average to be between $100,000 and $1,000,000. 79% of respondents said their total
true-up revenue last year was less than $100,000. 12% reported that the total was more than $1,000,000.
What is the average true-up revenue per audit your company
received within the past year?
More than $1 million
$300,000 to $1
million
$100,000 to
$300,000
< $100,000
2011 Key Trends in Software Pricing and Licensing Survey 23

24. What is the total true-up revenue from compliance audits
your company received within the past year?
More than $100 million
$50 - $100 million
$20 - $50 million
$5 - $10 million
$1 - $5 million
$500,000 to $1 million
$100,000 to $500,000
< $100,000
The Majority of Enterprises Have Been Audited Within the Last Year
56% of enterprises reported having been audited over the past year, and almost a third report having been
audited more than once. 17% were audited three times or more.
How often have you been audited (or had a license review)
by your vendor(s) within the last year?
More than 3 times in the past year
3 times
2 times
1 time
We have not been audited or had a
license review within the past year
2011 Key Trends in Software Pricing and Licensing Survey 24

25. Microsoft is the Most Frequent Auditor
Half of all respondents report that they have been audited by Microsoft over the last year, making it the most
frequent auditor. Oracle (41%) SAP (35%) and Adobe (24%) were the next most frequent auditors.
If you have been audited within the last year, which vendors
have audited you?
60%
50%
40%
30%
20%
10%
0%
Adobe IBM Microsoft Oracle SAP Symantec
Average Size of Enterprise Compliance True-Ups Vary
Consistent with the application producer survey findings, 68% of enterprises report that their average, true-
up penalty was less than $100,000 per audit. But some enterprises reported broader exposure, with 8%
reporting true-up costs of more than $1 million per audit, and 24% reporting average true-up per audit in the
$100,000 to $1 million range.
What is the average true-up cost per audit for
your organization?
More than $1 million
$300,000 to $1 million
$100,000 to $300,000
< $100,000
2011 Key Trends in Software Pricing and Licensing Survey 25

26. Total True-Up Exposure Moderate for Most, but in the Millions for Some Enterprises
64% of enterprises report their total software true-up bills were less than $100,000 over the past year. But
11% reported theirs to be more than $1 million. $25% reported their total true-up exposure to be between
$100,000 and $1 million.
What was your total software audit true-up cost within the
last year for your organization?
More than $1 million
$300,000 to $1 million
$100,000 to $300,000
< $100,000
2011 Key Trends in Software Pricing and Licensing Survey 26

27. SOFTWARE LICENSING AND PROVISIONING RESEARCH AT IDC
IDC's global Software Licensing and Provisioning research practice is directed by Amy Konary. In this role,
Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license
programs, evolving license models, global price management, and licensing technologies through market
analysis, research and consulting. In her coverage of software maintenance, subscription, electronic
software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future
market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service
(SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery. International Data
Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the
information technology, telecommunications, and consumer technology markets. For more information about
IDC, please see www.idc.com
ABOUT FLEXERA SOFTWARE
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions
delivering continuous compliance, optimized usage and maximized value to application producers and
enterprises. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive
solutions- from installation and licensing, entitlement and compliance management to application readiness
and enterprise license optimization - to strategically manage application usage and achieve breakthrough
results realized only through the systems-level approach we provide. For more information, please go to:
http://www.flexerasoftware.com.
Flexera Software, LLC. Schaumburg (Global Headquarters), United Kingdom (Europe, Japan (Asia, For more locations visit:
1000 East Woodfield Road, +1 800-809-5659 Middle East Headquarters): Pacific Headquarters): www.flexerasoftware.com
Suite 400 +44 870-871-1111 +81 3-4360-8291
Schaumburg, IL 60173 USA +44 870-873-6300
2011 Key Trends in Software Pricing and Licensing Survey 27