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Presented by Cijo Abraham Mani
Social Media Strategist, Consultant, Speaker,
Broadcaster
cijo_abraham@yahoo.com
http://www.linkedin.com/in/cijoabrahammani‎
Benefits of using Social
Media

 Marketing beyond traditional marketing concepts.
 Inexpensive marketing methods.
 Maximize new opportunities with minimum risk.
 Building long term relationships.
 Increase online influence and build strong brand
awareness.
 Can become part of a conversation that is already
going on.
New Product
Promotion

 Create a new product launch URL on the website
that can be used for social media promotions.
 Specific landing pages for separate SM accounts.
This helps in measuring the success of each
promotion and we can also measure overall success.
Initial Social Media
Research

 Consumers behave differently.

Find :
 Where they are?
 What they do ?
 How they engage ?
 How they influence?
 People who are willing to take part in online
conversations and are happy to communicate with your
brand.
Use initial research data
in Social Media Strategy

 Reach the right audience
 Use the best long tail and short tail keywords
 Communicate with right community on the web
 Check what competitor brands are doing
 Increase targeted audience by creating effective
online buzz
 Get the message spread by brand advocates
 Gain higher traffic from relevant social
medium/social campaigns
Major Social Media
Activities












Social Networks
Blogs
Micro blogs
RSS Feed
Networks
Social Bookmarks
Forums
Podcasts
Video sharing sites
Photo sharing sites
Social Media Trend
Assessment

 Google Real Time search in UAE location
 Social Mention
 Google Insights
 Twitter Search
 Hash Tag Search
 Addict-o-matic search
Using Google Real Time

Using
SocialMention.com

Using Google Insights


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Social Media Marketing Strategy

  • 1. Presented by Cijo Abraham Mani Social Media Strategist, Consultant, Speaker, Broadcaster cijo_abraham@yahoo.com http://www.linkedin.com/in/cijoabrahammani‎
  • 2. Benefits of using Social Media   Marketing beyond traditional marketing concepts.  Inexpensive marketing methods.  Maximize new opportunities with minimum risk.  Building long term relationships.  Increase online influence and build strong brand awareness.  Can become part of a conversation that is already going on.
  • 3. New Product Promotion   Create a new product launch URL on the website that can be used for social media promotions.  Specific landing pages for separate SM accounts. This helps in measuring the success of each promotion and we can also measure overall success.
  • 4. Initial Social Media Research   Consumers behave differently. Find :  Where they are?  What they do ?  How they engage ?  How they influence?  People who are willing to take part in online conversations and are happy to communicate with your brand.
  • 5. Use initial research data in Social Media Strategy   Reach the right audience  Use the best long tail and short tail keywords  Communicate with right community on the web  Check what competitor brands are doing  Increase targeted audience by creating effective online buzz  Get the message spread by brand advocates  Gain higher traffic from relevant social medium/social campaigns
  • 6. Major Social Media Activities            Social Networks Blogs Micro blogs RSS Feed Networks Social Bookmarks Forums Podcasts Video sharing sites Photo sharing sites
  • 7. Social Media Trend Assessment   Google Real Time search in UAE location  Social Mention  Google Insights  Twitter Search  Hash Tag Search  Addict-o-matic search
  • 8. Using Google Real Time 