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Complete list of social media strategies and techniques to gain business results you have been targeting. An effective social media and digital media marketing strategy that helps to analyse and measure online social media presence and influence. The presentation will also help you to measure social media return on investment (ROI).
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Social Media Marketing Strategy
1. Presented by Cijo Abraham Mani
Social Media Strategist, Consultant, Speaker,
Broadcaster
cijo_abraham@yahoo.com
http://www.linkedin.com/in/cijoabrahammani
2. Benefits of using Social
Media
Marketing beyond traditional marketing concepts.
Inexpensive marketing methods.
Maximize new opportunities with minimum risk.
Building long term relationships.
Increase online influence and build strong brand
awareness.
Can become part of a conversation that is already
going on.
3. New Product
Promotion
Create a new product launch URL on the website
that can be used for social media promotions.
Specific landing pages for separate SM accounts.
This helps in measuring the success of each
promotion and we can also measure overall success.
4. Initial Social Media
Research
Consumers behave differently.
Find :
Where they are?
What they do ?
How they engage ?
How they influence?
People who are willing to take part in online
conversations and are happy to communicate with your
brand.
5. Use initial research data
in Social Media Strategy
Reach the right audience
Use the best long tail and short tail keywords
Communicate with right community on the web
Check what competitor brands are doing
Increase targeted audience by creating effective
online buzz
Get the message spread by brand advocates
Gain higher traffic from relevant social
medium/social campaigns
7. Social Media Trend
Assessment
Google Real Time search in UAE location
Social Mention
Google Insights
Twitter Search
Hash Tag Search
Addict-o-matic search