Flat Fee Guys Listing Presentation

1. ONLINE MARKETING PLAN Eddie Davis The FlatFeeGuy’s 2011 Online Marketing Plan For: YOUR FAMILY RESIDENCE 1234 Main Street Kansas City, MO USA 00000 ©2011 REALTOR.com® All rights reserved. rdc_listingpresentation_full_021611

2. ONLINE MARKETING PLAN Over 90%of home buyers and sellers use the internet to search for their home.1 Reach the widest audience of potential buyers. More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date. 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 12

3. WHERE BUYERS FOUND HOMES 37% of buyers found a home via the internet - Up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 14

4. HOW BUYERS FOUND THEIR HOME 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs Internet 37% Signs 11% Print ads 2% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 5 15

5. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® PRINT ADS For illustrative purposes. Varies by broker and region. 16

6. MONTHLY MINUTES SPENT SEARCHING (NATIONWIDE COMPARISON, in millions) That’s 287,000,000 Minutes in January! comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers 17

7. SOCIAL NETWORKING I will use social networking as a non-intrusive way to keep my network apprised of your listing 18

8. Because REALTOR.com® has millions of listings… I will make yours stand out 19

9. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® mobile marketing. 20

10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will enable your home to rise to the top of the search, above all other homes, by adding more photos Screen shots represent site as of print date. Site subject to change without notice. 21

11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I place my cell phone number 816-694-3448 at various points to increase buyer calls for your property Screen shots represent site as of print date. Site subject to change without notice. 22

12. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour. This is an additional cost to provide or you can provide your own for free. Close to 173 million Americans watch videos on the internet every month1 Screen shots represent site as of print date. Site subject to change without notice. 1comScore, Media Metrix, January 2011 23

13. ONLINE LISTING PERFORMANCE REPORT Bi-Weekly tracking report shows how many buyers are looking at your home 33

14. Local and regional buyers make up half of the market I will market your open house where most buyers are doing research in the early part of the buying decision Those who know the neighborhood may refer their friends to your home OPEN HOUSES 24

15. BUYER ASSISTBY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month Screen shots represent site as of print date. Site subject to change without notice. 25

16. BUYER ASSISTBY REALTOR.COM® • To help buyers find your home, Buyers Assist local Buyers Agents who specialize in yourzip code where your home is located. Screen shots represent site as of print date. Site subject to change without notice. 26

17. BUYER ASSISTBY REALTOR.COM® • This exclusive program enables your listing to guide home buyers towards the purchase of a home during a critical phase of their search Screen shots represent site as of print date. Site subject to change without notice. 27 27

18. FEATURED HOMES™ Locally, regionally, nationally and internationally Move up Buyers First time homeowners Local buyers Relocation buyers Investors Foreign buyers 28

19. FEATURED HOMES™ • If you select this option, I can make your home the first one buyers see your home. • Triples the number of buyers who see your home • Exclusive position gets your home seen before all others Screen shots represent site as of print date. Site subject to change without notice. 29

20. TOP PRODUCER® MARKETING SYSTEM MoreSolds®Helps ConvertMore Internet Buyers 32

21. Online Marketing Advantage Showcase Listing Enhancements: I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most Featured HomesTM: Your home will have premium positioning on the #1 real estate search site,1REALTOR.com® Mobile Reach: Your property will appear on the REALTOR.com® mobile app so mobile consumers can find your home Facebook® Application: I will display your property on my social media sites such as YouTube, Facebook® and Twitter MoreSolds: My data system helps manage prospective buyers so that I never miss an inquiry, request or email OfferRunway: Never miss an offer with my Closing System that automatically sends you your offers. 1comScore, Media Metrix, January 2011 24