As the world rapidly shifts toward mobile, the landscape of the industry continues to change. Established publishers are losing power, new ones are being born, and the dynamics between them and the developers are constantly being put to the test. But what does the future of mobile publishing hold? In her lecture, Morann Arad, PlayScape business Development manager, will review, disassemble and restruct the principles of mobile game publishing as they were, as they are today, and as they will be in the future. Come hear her analysis of the future of this constantly changing industry.