Join Jon "Carnage" Joyce (Head of Cross Media tinyBuild, fmr Twitch.tv, Cartoon Network) as he shares the challenges of bringing the Hello Neighbor franchise into a fully Animated series. Learn tips and tricks on managing lore, cannon expectations and how to surprise your audience. Get an inside look on what it takes to capture the magic of the Hello-Verse!

1. 1

2. PRESENTING
2
Jon “Carnage” Joyce
Head of Cross Media , tinyBuild
A one time Pro Wrestler, Jonathan "Jon Carnage" Joyce is best known for
disruptive creative and is now Serving as Head of Production & Creative for the
“Hello Neighbor Cartoon”
Before joining tinyBuild Jon served as Director of Strategic Partnerships at
Twitch Studios where he oversaw the creation of Twitch Studios--the
company's in-house production studio--original shows and content. A 20-year
veteran of the entertainment industry, Jon started at Twitch in 2012 managing
the company's content distribution, curation, and production and has
dedicated his work to helping game developers, brands, and content creators
find their voice.

3. PRESENTING
3

4. Welcome to Raven Brooks!
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5. 5
A Breakfast of Origin

6. Hello-Pilot
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7. A Public Pitch
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8. Learnings
8
The Creative Tone
Felt Too Young
Script Voice Over

9. 9
100% Self-Funded

10. 10
Finally, Welcome to Raven Brooks!

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Welcome to Raven Brooks!

12. Writing HN Animated Series
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13. Control/Free Will No Control/Destiny
Internal Life/Self-absorbed
External life/Selfless
Trinity start:
Organizer. Natural
leader.
Wants to fit in yet has
a strong self image.
Wants to be in charge
but fears pushing new
friends away.
Trinity Finish
Aaron
Nicky
Enzo
Maritza
Petersen’s Son.
Inventor.
Stealthy. Font of
(mis)information
about the town.
Unreliable friend.
Worried his secrets will
be exposed. Subtly
sabotages friends and
Athlete,
Wannabe hero,
Muscle.
Overconfident,
thinks his plan is
the right plan.
Doesn’t always
listen.
Driven to be brave, but
panics. Pushing through
fear seeking truth - not
always successful.
Fact driven. Diligent
researcher and truth
teller.
Local trouble
maker. Explorer.
Tactician.
Has big dreams of
being a leader.
Pushes others to
help prove he’s not
a loser.
Green = Character function
Blue = Plot Function
Character Wheel

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Characters

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17. 17

18. Capturing Cannon
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Books
Fandom

19. A Fish out of Water Story
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20. 20

21. 21
A Fish out of Water Story

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VO

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VO CAST

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Cartoon
In-Game
Ingame X Cartoon

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Peterson’s Interior
In-Game Cartoon

26. 26
Peterson’s
Interior
In-Game

27. 27
Hello Neighbor 2
In-Game Cartoon

28. 28
Hello Neighbor - Concept Art
Cartoon
Concept

29. 29
World Building

30. 30
World Building

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Other Inspiration

32. 32
Hello Neighbor - Behind the Curtain

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Hello Neighbor - Behind the Curtain

34. Early Preview
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35. THANK YOU!