Zeptolab: Postmorterm Pudding Monsters

•

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Pudding Monsters became the first title from ZeptoLab, that was different from the Cut the Rope universe since the company released its flagship product in 2010. The speech will describe the progress of Pudding Monsters – from the prototype to release. The main focus will be laid on game creation and design solutions implemented on the stage of development. The speaker will also tell about the way things are going for Pudding Monsters after release, share players’ impressions and results of some monetization experiments.

Pudding
Monsters

Евгений
Яйленко,
гейм-‐дизайнер
ZeptoLab

1. 
2. 
3. 
4. 

Об
игре

Разработка

Релиз

Если
бы
мы
делали
игру
сейчас

1.
Об
игре

Pudding
Monsters

$0,99
–
iPhone

$1,99
–
iPad

Free
–
Android

•  Дата
выхода
–
20
декабря
2012

•  Первая
новая
игра
компании
с

момента
выпуска
Cut
the
Rope

•  4½
месяца,
5-‐15
человек

• 
• 
• 
• 
• 
• 

Изначальный
концепт
и
поиск
механики

Система
трех
звезд

Выбор
сеттинга

Создание
туториала

Паверапы

Система
очков

Создание
туториала

Попытка
#1

Без
туториала

+

Уровень,
в
котором
нельзя

проиграть

Создание
туториала

Попытка
#2

Только
указание
действия

пальцем

Создание
туториала

+

Попытка
#3

Анимация,
поясняющая
что

должно
произойти

+

Указание
действия
пальцем

Паверапы

•  Один
паверап
или
несколько?

•  Автопрохождение
VS
Помощь

•  Грибы!

Система
очков

•  Прохождение
на
время

•  Подсчет
шагов

Система
очков

•  Прохождение
на
время

•  Подсчет
шагов

•  Режим
корон

Запуск
и
фидбек

Успешна
ли
игра?

Замена
грибов
на
подсказки
(рост
дохода)

Успешное
продвижение
подсказок
внутри

игры

•  Эксперимент
с
добавлением

внутриигровой
валюты
(рост
дохода)

• 
• 
• 
•

Запуск
и
фидбек

•  Рейтинг
на
старте:
4.9

•  TOP
5
в
US

•  Очень
высокая

конкуренция
в
аппсторе

перед
рождеством

Замена
грибов
на
подсказки

Результат

•  Увеличение
дохода
от

внутриигровых
покупок

с
30%
до
50%

•  Самый
большой
процент

среди
всех
наших
игр
на

данный
момент

Успешное
продвижение
подсказок
внутри
игры

Эксперимент

с
добавлением
внутриигровой
валюты

Эксперимент

с
добавлением
внутриигровой
валюты

Результат

•  Увеличение
ARPDAU
по

сравнению
с
free-‐версией

на
30%

•  Доход
от
Android-‐версии

сравнялся
с
iOS

•  Просто
интересной
механики

недостаточно?

•  F2P,
социальная
составляющая,

соревновательность

•  В
какую
сторону
в
дизайне
мы
бы

двигались?

•  Другое
название?
:)

Вопросы

Евгений
Яйленко,
гейм-‐дизайнер
ZeptoLab

yailenko@gmail.com

hˆp://yailenko.com/

hˆp://zeptolab.com/

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