Cisco Live Cancun, Chris White, SVP IOE Sales, preso

1. The Internet of Everything:
BIG. Different. Now.
Chris White
SVP, IoT/IoE Global Sales

2. Great IoE Opportunity Among Top LATAM Brands

3. The Internet of Everything
is BIG
…and ACCELERATING!
Growing
Total
Value
Market
Sectors

4. 2012 2013 2014 Dec Jan Feb Oct Jan Feb Mar Oct
Cisco’s 1st
IoE PoV
1st IoTWF
Barcelona
832
participants
Cisco Releases
$4.6T Value at
Stake for
Public Sector
45K media
articles YTD
(12x spike
from 2012)
1500 attend
2nd IoTWF in
Chicago
Cisco’s $14.4T
Value at Stake
for Private
Sector
Cisco
Announces
IOx
Industrial
Internet
Consortium
formed
23B sensors
shipped YTD
(6x jump from
2012)
IoE Acceleration
Gartner
Introduces IoE
John
Chambers
Delivers IoT
Keynote at
CES
IoE #3 in
Gartner’s Top
Technology
Trends for
2014
“IoT could
be the next
industrial
revolution”
“IoE is the next
big thing for
tech”
Cisco
Introduces IoE
at Partner
Summit
“IoE can make
Cisco the #1 IT
vendor”
189 IoT start-ups
YTD (4x
increase from
2012)

5. Total LATAM IoE Market Value Is $870B
A Closer Look at Top LATAM IoE Verticals
Financial
Services
$226B $163B $58B
$38B $15B
Transportation
Energy
Public Sector
Manufacturing

6. The Internet of Everything
is DIFFEЯENT
Go to Market Partnerships Data and Analytics Role of IT

7. 2014 Internet of Things World Forum Highlights
§ 1601 attendees (2X increase)
§ Industry and customer keynotes
§ 29 event sponsors (81% increase)
§ 21 Startup Showcase sponsors/exhibitors
§ 140 unique articles in top-tier global publications
§ Chicago walking tour
§ Next year’s venue: Dubai
§ Internet of Things Reference Model

8. What Will It Take to Converge Operational
Technology and Information Technology?
From basic
connectivity...
…to a critical part of the
enterprise infrastructure
From proprietary
standards...
…to open standards
IT/OT Convergence
set up slide or the next
From disparate IT
and OT networks…
…to converged, secure,
managed, and
collaborative operations
one?

9. Internet of Everything Requires IT and OT
Convergence
Disparate Ecosystems
Disconnected, legacy
systems
Proliferation of devices Big, siloed Data
Rich and engaging
experiences
RESILIENCE AT
SCALE
SECURITY DISTRIBUTED
INTELLIGENCE CONVERGED,
MANAGED NETWORK
Business Continuity Business Insights Business Process Agility
APPLICATION
ENABLEMENT
Today
IT/OT Convergence
IoE Digital Business
IT/OT Convergence
set up slide or the
previous one?

10. Internet of Things Reference Model
Collaboration and Processes
(Involving People and Business Processes)
Application
(Reporting, Analytics, Control)
Data Abstraction
(Aggregation and Access)
Data Accumulation
(Storage)
Edge Computing
(Data Element Analysis and Transformation)
Connectivity
(Communication and Processing Units)
Physical Devices and Controllers
(The “Things” in IoT)
7
6
5
4
3
2
1
IT
OT
Query
Based
Event
Based
Data at
Rest
Data in
Motion
Non-Real
Time
Real
Time
Technology Drivers
• Asset modernization
• Cloud-based technology
• Pervasive multi-service networks
Business Drivers
• Business automation
• Customer experience
• Accelerating innovation

11. Big Data - The New Norm
Big Data Doubling
Every 2 Years
• 90% of world’s data
created in last 2
years
• More new data
generated in 2012
than prior 5,000
years
• Nearly 40% say data
will be processed at
the network edge
4 Wisdom
(Scenario Planning)
3 Knowledge
2 Information
1 Data

12. IoE: Connecting Data with Business Outcomes
Business Outcomes
Process | People | Wisdom Improve
Experiences
Increase
Efficiencies
Big Data and Analytics
Analytics | Knowledge Cloud Fog
Distributed Compute
New Business
Models
Minimize
Risk
Data in
Motion Analytics
Connecting Assets
Sensing | Control | Raw Data
Automation Jet Engine Wheelchair Lamp Post

13. IoE Improves Shopper Experience and Staff
Utilization in Big Box Retail
§ 25-50% reduction in average checkout wait time
§ Improvement in queue length SLAs
§ Accurate shelf stock out predictions for 3 products
(pilot scope)
§ Staff optimization – generate true picks, avoid false
picks

14. IoE Delivers Robust Infrastructure and Platform
for All City Services in Cuiaba, Brazil
§ Very Light Train (VLT) system utilization improved
by 15%
§ Reduced ticket fraud by 40% for US$4M
annual savings
§ Location-based services projected to
generate US$3M yearly advertising revenue

15. IoE Reduces Congestion and Improves Citizen
Security in Hamburg, Germany
§ Manage 12,000 ships, 83 railroads,
1800 workers, thousands of vehicles
§ Reduced congestion by 15%
§ Doubling throughput in next 10 years
§ 75% Opex savings
§ Reduced servers from 242 to 48
for 20% reduction in capital costs

16. Partnering for New Industry Solutions
Toronto
London Berlin
Barcelona
Rio
Songdo
IoE Innovation Centers
Customers and solutions
IoE Partners
Partnering for industry solutions
IoE Investment Fund
Entrepreneurs and start-ups
IoE Applications
Developers and communities

17. The Internet of Everything
is NOW
Value IoE Journey Your Opportunity

18. IoE Enables… All IT Market Transitions
Big Data and
Analytics
Social
Collaboration
Security
Internet of
Things
Mobility
Cloud

19. How Companies Are Capturing
Their Portion of the $19T
4X $40M 30% 21%
Increased
Production
Scrap
Avoidance
Less Traffic
Congestion
Lower Capital
Costs
Barcelona

20. IoE Journey to Value
Connectivity
and Compute
Standardization on
Ethernet and IP
• Sensors
• Gateways
• Infrastructure
Fast IT
IT/OT
Convergence
• Streamlined
operations
• Remote control
• Visibility and
security
Data and
Analytics
Connecting Data
with Decisions
• Edgeware
• Data in motion
• Business insights
Internet of
Everything
Business
Transformation
• Platform for
innovation
• Business
process agility
• Connected and
integrated
interactions
• ROI of $19T
Business Impact
Level of Adoption

21. Partnering to Accelerate the Opportunity
IE 2000
IE2000 IP67
IE 3000
IE 3010
CGS 2500
Vertical Solutions
Services Retail Transportation Health Care Education
Data and Analytics
Manufacturing Government Energy Financial
Process Automation and
API App Integration
Wireless Video Surveillance
5915 + 5921 + 5940 Rugged
Embedded Services Routers
ESS2020
Rugged Switch
Video Surveillance
Manager and
IP Cameras
Experiences and Engagement
Switching Routing Embedded
CGR 1000
819H
M2M ISR
1552 Gateway Router
Rugged
Wireless
CGR 2000
ASR 903
IPICS
Physical Access
Manager
Hardware Products
Support Services Managed Services
Professional Services
Consulting Services
IoE Software Suite
Data Virtualization (Composite)
Connected Analytics
Prime Analytics
ServiceGrid (SolveDirect)
Integration Platform
Services Exchange Platform
Enterprise Mobility Solutions Platform
Remote Expert Platform
Interactive Services Platform
IP Interoperability and
Collaboration System

22. How IoE Can Accelerate Mexico’s
Transformation Journey
IoE Economic
Value
(10-year NPV)
Alignment to Government Agenda
Economy: growth and jobs creation
National security: reduce violence
Telecom reform: competition, universal
broadband access, and national connectivity
Smart Cities
Smart
Manufacturing
Smart
Border
National infrastructure development
Country
Digitalization
Energy reform: Reduce government
budget dependence in oil revenues
$75B
$80B
$25B (WIP)
$200B
Total Mexico
“We want to
realize the
dream of
transforming
Mexico”
John
Chambers.
Davos,
Jan. 24, 2014

23. What Is Your Portion of the $19T?
Asset Utilization
Employee Productivity
Supply Chain Logistics/Efficiency
Improved Customer Experience
Energy Savings
Safety Improvements
Innovation