1. Golf Club of Amelia Island

2. Florida's First Coast of Golf
60 Second Commercial
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3. YTD Golf Rounds Played - 2013
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5. Florida's First Coast of
Advertising & Coast of Golf
Florida's First MarketingGolf
Not-for-Profit Golf Destination Marketing Company.
Established in 1992, 21 years of servicing our partners.
Membership consists of 29 golf courses & 18
resorts/hotels, 4 Golf Academies in Northeast Florida that
consists of the counties; Nassau, Duval, St. Johns,
Flagler, & Clay.
Partnership consists of 5 county bureaus, Amelia Island,
Jacksonville & The Beaches, St. Augustine - Ponte Vedra
Beach, Palm Coast & The Flagler Beaches, Clay County.
The Trusted Source for Golf Travel Planning.
Fiscal year from October through September.

6. Partnership Investment
The Annual Membership Dues are part of
a $1.94 Million co-op Marketing Plan
Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.
Book "rooms only" capabilities on your FFCG's webpage.
Net Rate sharing with FFCG's 8 Preferred Tour Operators for
booking stay & play packages through their marketing strategies.
Featured in FFCG's Monthly Email Blast, (rotating basis).
Your facility will be featured in a stay and play package listed on
the Visit Florida "Hot Deals" page, (rotating basis).

7. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)

8. Double-click to enter title
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 50,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

9. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

10. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design

11. FFCG Clicks to 16 Golf Courses with matching YTD
Data
Year to Date + 22%
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12. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259

13. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers

14. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672

15. International Efforts

16. Visit Florida's Golf Publication

17. THE PLAYERS TV Spot
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Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market

18. In Closing
Florida's First Coast of Golf is the
Trusted
Source for Golf Travel Planning