1. Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Eagle Harbor Golf Club
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
2. Partnership
Investment
Your Partnership Investment of $1,000 are
part of a $1.94 Million co-op Marketing
Plan
Academy Booking Initiatives
Dedicated full page on FFCG's website with Direct link
to Academies website for information & booking
lessons.
Full page ad in the 2013-14 FFCG Vacation Guide.
Direct link to Academies website for booking in the
NtxBook FFCG E-Vacation Guide.
Twelve (12) annual featured insertions (rotating basis) in
the weekly FFCG email blast, (50,000 opt-in subscribers).
3. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign
4. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
5. Eagle Harbor Golf Club
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
GolfSwitch October 2012, FFCG January 2013
6. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
11. THE PLAYERS TV Spot
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Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market
12. Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR Strategy
Outgoing individual who enjoys meeting new people
Produce footage & pictures to be blogged about on FFCG's
website (lodging, courses, & interviews)
Footage to be placed on selected FFCG social networking
accounts such as Facebook, Myspace, Twitter, etc.
Intern will be responsible for - Scheduling, Interviewing and
shooting video of each FFCG's Golf members and member Golf
Schools along with obtaining on-course interviews with traveling
golf vacationers.