Jason Fladlien got into internet marketing in early 2005, around April At the time he was doing hip hop music, and trying to figure out a way to get more people to come to his shows and buy my music CDs. So he read some books on music marketing. There were only a few. So then he started reading about marketing and general, and before long he landed on one of those 65 page, over the top sales letters, and it hooked him.

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Jason Fladlien got into internet marketing in early 2005, around April At the time he
was doing hip hop music, and trying to figure out a way to get more people to come
to his shows and buy his music CDs. So he read some books on music marketing.
There were only a few. So then he started reading about marketing in general, and

2. before long he landed on one of those 65 page, over the top sales letters, and it
hooked him.
Of course, he didn’t make a million over night. he still haven’t made that million,
actually. In reality, It went about a year and a half before he made any money online.
Jason tried a lot of things. He started with adwords because the first info product he
bought was how to sell information products by writing ads on Google adwords. The
guy made it sound so easy! But the fact is you aren’t going to learn all the subtle
reasons that causes people to buy by reading one stinking info product.
There is a learning curve to marketing. Jason didn’t realize that. So he spent about
$150 on ads and didn’t make a sell.
Whatever. He didn’t care, it was the excitement that kept me going. Well an offshoot
of the adwords technique is affiliate marketing. So he then went down that path,
trying every variation he could afford.
Now here’s the thing: thinly veiled affiliate promotions don’t work. People aren’t that
stupid! They know there is a “catch”. Again, because he didn’t know basic
salesmanship, he floundered and flop.
But Jason didn’t give up.
Okay, Jasion thought, if he cuold not trick out the web, maybe he could take his
knowledge of marketing and help small businesses. So overnight he became a small
business marketing consultant. And it made sense. If you opened up any yellow
pages book, you’d see these people didn’t have a clue about marketing.
It was easy pickings. Or, so he thought! Again, His basic lack of understanding of
marketing was causing him failure.

3. Let Jason demonstrate o you: who do you try to sell a suitcase to, the guy with the
old, beat up, falling apart, 1980's style suitcase who is in desperate need of a new
one… or the guy who just bought six suitcases last month?
Yes, it’s true that the second guy doesn’t need a suitcase. But if Jason had to choose
who to sell to, He would go with him.
Go with the people who are already paying for good marketing and advertising, so
you don’t have to educate them. It’s much easier than starting from square one with
small business owners… even though they are the ones who need it most.
Amazingly, Jason got a few clients, but not for marketing. Here’s how it worked. They
sat down for a free consultation. Before long, it was apparent they were too scared to
even try anything. But then Jason casually mention that he also built websites, and
they’d
Practically cut Jason a check on the spot.
The problem was, Jason hated doing website work, or even outsourcing it. he wanted
to do marketing, because that’s where all the fun (and money) was.
Here’s what’s interesting: Jason got into marketing to help his music career. It
seemed like he could make a quick buck with marketing, which he could then use to
promote his CDs, shows and to get the equipment he needed to make a truly
spectacular record.
But there was no easy money in marketing. At least not for Jason. What started as a
hobby soon became an obsession. People thought he was crazy. He didn’t care. He
was determined to make it work.
Along the way Jason ran out of money. He took a job painting houses. Sadly, the
music fell to the wayside. Now he worked all day painting and all night marketing.

4. Jason soon discovered that if he wanted to make this work, he was going to have to
quit his day job …..........
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