A presentation on the different ways you can monetize digital content

1. How to 21.04.2010the Editor Rich
#WAWDUBAI
make by @fkhater

2. • Ad funded
• Sponsored
• Fremium
• Pay monthly
• Pay per article
• Bundled online/offline
• Offline packaged online sales
• Register and get it for free
• App Sales
• Charity
• White labeling
• Pay per usage time
• Placement
• Premium SMS
• Phone Bill
• Opt-in Db sale
Models of content monetization

3. • Content gets people, brands want
people, therefore advertising
– It’s what made the TV, Radio, and
Newspapers work
• The concept of media changed
however, it has become hyper-niche
– adwords/adsense seem to reap the $
Is advertising the best model?

4. • Instead of buying magazine pages /
Spots on TV channels, brands are
buying relevance and context through
shows and articles, people seeing
them, and time of day
• But who are they buying them from?
• On a social media level Why don’t
people who create content get paid?
How is advertising changing?

5. • There’s either a long commercial in the
beginning or the traditional
interspersed formats
– Users have the option to skip the ads,
because if they don’t they are opting in
which allows google to charge higher
rates
• Fyi: Youtube Pays people who own the
rights on its videos or content in them
from the ads that appear on the user
uploaded versions
Ad Funded: Youtube Model

6. Chris anderson’s freemium definition:
• 5% want to pay to get a premium
service
• The money generated from those 5%
covers for the rest who want it for
free
It’s like robin hood
Fremium: LinkedIn Model

7. • Monthly/Annual Subscriptions
• Buy Special Reports (in some cases)
Pay monthly: Zawya Model

8. • Pay $1.99 per article
• 5 articles for $3.99
• 1year access for $24.95
Pay per “article”
is also the iTunes model
Pay Per Article: MIT Tech review Model

9. HBR
• Online / Offline bundling
• Additional “carrots” for subscribing
to both
The Idea Virus
• Available online for free
• If you like it you can buy an offline
copy
Offline Bundling: HBR/Seth Godin Model

10. • To target the Middle east market
(and possibly some other countries)
that do not have high online credit
card usage: apple made an offline
version of mobile me available with a
prepaid monthly subscription
• World of warcraft and other online
games/products do the same
Offline packaged Online Sales: Mobile Me

11. • Free service which is ad-supported
• 'Day Pass' option, which removes the
ads for 24 hours at a price of 99p or
€0.99
• Premium version
Register & Get Free: Spotify Model

12. App Sales: iphone Content

13. • Follows the concept of:
“there are good people who will pay
for the things that they like”
Charity: Wikipedia / Radiohead

14. • When you sell your content b2b
• In most cases brands buy this
content and claim that they did it
– It still pays the bills
White Labeling

15. • Eventhough skype charges per usage,
it provides operates under a
freemium model where customers can
use a free version
Pay per usage time: Skype Model

16. • Content specific ads
Placement: Google Model

17. Premium SMS: The RTA Model

18. Phone Bill: Horoscopes / Directory Model

19. • Getting users to opt-in for recieveing
ads from “carefully selected”
partners
– E-mail shots
– Direct mailers
– Potentially: targeted ads
Opt-in Db Sale: Eye of Dubai Model

20. Pay Attention Pay if you like it Pay regardless
Pay monthly
Ad funded Fremium
App Sales
Sponsored
Placement Pay per article
Pay per usage time
Register and get it for free Charity Phone Bill
Offline packaged online sales
White labeling
Offline bundling
Premium SMS
Opt-in Db sale
The monetization categories