1. A BUSINESS
&
CSR
PROPOSAL
BY
FIDELI
FIDELI PLOT 39 BANDALI RISE,
BUGOLOBI, KAMPALA, TEL/FAX
0312111644 P.O.BOX 4795
KAMPALA
www.fideliuganda.com
2. WHO WE ARE
Fideli is a trendy and exciting advertising agency with a range of creative
advertising solutions. We are the sole advertising agents of some city bus services
like Pioneer Easy Buses (PEB) and several other leading upcountry bus companies.
eneral
Our objective is to provide our client(s) with quality eye catching yet meaningful
advertising through our range of innovative advertising mediums.
THE PRODUCTS
Business Products
• LCD (Liquid Crystal Device) screens are flat surfaced high picture quality
screens that are installed within the buses. These screens are both audio
and visual and placed at the front of the bus hence easing visibility and
adverts are then run throughout the movement of the bus.
You are guaranteed between 64-80 people viewing your advertisement per
bus per trip (1200 people in one day for one bus)
• Bus Branding; A unique, novel and very effective way of enhancing brand
awareness which helps create brand loyalty and reach a wide audience.
Corporate Social Responsibility Products
• Branded park benches and dustbins within the grounds of Learning
Institutions. This creates a general awareness that the company in question
is responsible cares about the general public and the environment.
• Also in the social responsible arena we propose the use of notice boards
and direction signboards on the Institutions grounds.
• Lastly we propose the use of mini advertising boards that aren’t intrusive
at the roundabouts or selected locations within the Institutions. Your
company will be able to use some of them to target the student population
and the general public with their ads.
• Fly Overs’ This is a government campaign called Save a life where
companies construct fly over’s’ to facilitate safe movement of pedestrians as
opposed to them crossing roads and risking being run down by Vehicles.
3. BENEFITS
• High market penetration.
• Target and reach the right market segments.
• Affordable rates compared to other advertising mediums.
• Complements all other advertising mediums.
• Creates top of the mind awareness.
• Very effective medium of advertising as an audience is guaranteed.
• Giving back to society.
• The benches and the bins can also be used as advertising medium for your company’s
products since they will be branded your company’s art work.
• You get to create a mutual relationship with the institutions and in that way, will always be
considered to take part in the activities of the institutions.
• Your company gets to promote cleanliness within the Institution while being recognized as an
organization that is environmentally friendly since campaigns can be undertaken to encourage
students and the institution community to use the dustbins and not litter and spoil the beauty
of their Institution.
• The roundabout will act as a very effective medium of advertising as they are strategically
located in areas with wide audiences.
BUS ROUTES
Arua: - Kampala , Nakasongola , Masindi , Arua ,
Gulu :- Kampala , Luwero , Nakasongola , Apac , Lira , Gulu
Soroti :- Kampala , Mukono, Jinja, Iganga , Palisa , Mbale, Kumi , Soroti
Hoima:- Kampala , Kiboga , Hoima
Kabarole :- Kampala , Mubende , Kyenjojo , Kabarole
Kisoro:- Kampala , Mpigi , Masaka , Mbarara , Ntugamo , Kabale , Kisoro
4. The above routes are Up Country Routes currently being taken by the buses’ however we are
in the process of acquiring more buses taking other route.
NOTE: City buses currently take the major routes i.e. Kampala to Luzira, Bugolobi, Kitintale,
Banda, Kireka, Bweyogere, Seeta and Mukono, Entebbe, etc
HOW IT WORKS
• A member of Fideli approaches prospective company’s with a proposal.
• On agreement terms and conditions are discussed.
• Fideli finds institutions where the company will put up the benches, dustbins or other CSR
products that it may want to set up for the institution.
• The company then provides the artwork to be pasted on the park benches and dustbins or
advert to be run on the LCD screens.
• The adverts on the LCD screens will be aired at least twice every hour, and will be 0 – 60
seconds long.
• Production of the benches and dustbins will be by your company, Fideli then brands the
benches with the company’s art work.
• Maintenance and management of the bins benches roundabout, etc will be done by Fideli
• Fideli bills the client quarterly advance for the advertising spots.
OTHER ADVERTISING MEDIUMS AND SERVICES
• Fly Over Branding,
The company gets to construct a flyover on one of our locations and can then use
them to advertise and increase brand awareness.
• Branded Paranephilia (e.g branded bags)
We brand gift bags with our client’s logos, colors or graphics; depending on their
preference. This will be useful for rewarding stakeholders, as well as sensitization of
the brand.
• Events Management
This includes promotions, product launches, corporate and institutional functions
and many others.
• Bus Ticket branding and back of chair head rest
Here the company gets an opportunity to put fliers, in the bus and also gets a
chance to brand the bus tickets.
7. OUR LCD ADVERTISING RATES EXCLUSIVE OF VAT
NUMBER OF BUSES COST PER BUS (UGX) Per Month
1–4 350,000
5–9 330,000
+ 10 300,000
OUR BUS BRANDING RATES EXCLUSIVE OF VAT
NUMBER OF BUSES COST PER BUS (UGX) Per Month
1–9 Up Country Buses - 1,500,000
City Buses – 1,800,000
Coasters / Vans – 1,000,000
10+ Up Country Buses - 1,300,000
City Buses – 1,600,000
Coaster / Vans - 1,000,000
OUR OTHER PRODUCTS EXCLUSIVE OF VAT
Branded Bags 1000 – 1500 (UGX) Per Bag ( Depending on the size
and type and Numbers of bags
50,000 UGX Per week
Chair Head Rest
NOTE:
• Yearly rates will be negotiated as per the product
• All rates are Exclusive of Production Costs
• All rates are Exlusive of VAT
• Proposals will be tailor made to fit the specifics of the company in question
8. • Rates for other products are to be negotiated as per the interest of the company.
BUS ROUTES
