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Semelhante a Dan Harris @ UX people 2013 (20)
Dan Harris @ UX people 2013
- 3. “Design is on the cusp of a
massive change as people
slowly become more attuned
to its potential for positive
change”
Alice Raswthorn, Design Week
© FJORD 2013 Confidential
Page 3
- 4. “It’s not about making a fancy
lamp, but finding new ways to
connect with people’s lives’.”
Stephen Burks, Design Week
© FJORD 2013 Confidential
Page 4
- 7. Technology is Society
[problem that Three bill fixed]
Services are run by technology, it surround us, we “dance to invisible
algorithms” every day
Humans are the constructs of that society
+ why the deal with Accenture is good? – theyrun half the worlds infrastructure
We do service design + UI design
© FJORD 2013 Confidential
Page 7
- 13. canvases
[Business model canvas] – great for getting fairly detailed from a business
perspective
[Trends canvas from trendwatching] – great for understanding the market and
it’s evolution
[Lean canvas] – great for seedcamps and hackathons
Our Service Design canvas – great for designing service propsotions
© FJORD 2013 Confidential
Page 13
- 22. Getting emotional
[Emotion of Money – what it means to what people care about]
Emotional drivers are the hardest to discover, but the most valuable
© FJORD 2013 Confidential
Page 22
- 33. LOVE THE PROBLEM
& OWN THE DESIGN
THAT’S GOOD SERVICE DESIGN
© FJORD 2013 Confidential
Page 33
- 35. YOU KNOW YOU ARE PRACTICING SERVICE
DESIGN IF YOU ARE
1. IMPROVING HOW HUMANS ENGAGE WITH THE WORLD
2. UNDERSTANDING COMPLEXITIES, IRRATIONALITIES & CARES
3. CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS
4. CONNECTING THE EMOTIONAL TO THE MATERIAL
5. LOVING THE PROBLEM & OWNING THE DESIGN
© FJORD 2013 Confidential
Page 35