FJORD is a design company that focuses on service design to create an emotional bond between customers and services. They design technology with people as the focus, not the technology itself. The document discusses FJORD's work with top brands and trends in mobile apps, advertising, and the technology industry, including the growth of apps, changes in how people interact with devices, and consolidation in the industry.

1. FJORD
App Day 2014
APP DRIVERS
The changing shape of advertising within the app domain

2. OUR FOCUS IS
SERVICE DESIGN
We differentiate providers in ways that create an
emotional bond between the customer and the
service. Our business is delight.

3. WE MAKE
COMPLEX
SYSTEMS
APPROACHABLE
AND HUMAN
We design technology in service of people,
not the other way around

4. FJORD
We Work with the World’s
Top Brands

5. ADVERTISING
Today
1 JUL 2013
IKEA
DIGITAL IDENTITY
@ 2013
Company Confidential

6. FJORD
Advertising
Tabloid
Style

7. FJORD
App Trends
Personalised

8. FJORD
App Trends
Context
Aware

9. FJORD
App Trends
“Feedy”
&
Embed

10. REIMAGINE
THE PHONE
BILL
“About 40 per cent of 3's smartphone
customers have downloaded the free app
since its launch in October, with 70 per cent
of those using it every month. In a survey, 50
per cent said they called customer service
about their bill less often.”
Financial times

11. FJORD
Mit3
In App
Promotions

12. FJORD
Mit3
Integrated
Offerings

13. FJORD
Looking
FORWARD

14. FJORD
App Trends
Fit for a
Purpose

15. FJORD
App Trends
App
Soup

16. FJORD
App Trends
Yahoo
eats
Aviate

17. FJORD
Industry Trends
Apple &
Samsung

18. Industry Trends
Google
eats
Nest

19. Industry Trends
Google
eats
Boston
Dynamics

20. Industry Trends
Man & Dog
launch
“Smart”
Watch

21. Industry Trends
adidas
MiiCoach

22. A New Phase?
Living
Services an
Atomisation within
Ecosystem
What is where?
Is mobile still the hub?
How will we interact?
Displays? Voice?
How will we advertise?!

23. HAVE
APPS
PEAKED?

24. When you put
PEOPLE FIRST
great things will happen
for your business
24