This infographic highlights data published in 2011 focusing on how people really use Facebook for health and wellness.

1. What You Need to Know: alth
ok, P rivac y and He
Fa cebo
Facebook and Health Don't Mix
Facebook is dominant, but not in health. Most don't use it to find health information. Fewer share personal health
content on the site. Could privacy concerns be the reason?
Infographic based on 2011 Path of the Blue Eye Project report. Learn how to access it here:
www.pbeye.info/facebookhealth
The Facebook Facebook Users
Facebook is Popular,
Privacy UnShare Reject Sharing
But Not in Health
Conundrum Health Info
Could Facebook Like Buttons Few Social Network Users Get Majority of Facebook Users
Reveal Personal Health Info? Health Info on Sites Would NOT Share Health
Path of the Blue Eye Study 2011 · Like · Comment Pew Internet Study 2011 · Like · Comment
Information
Path of the Blue Eye Study 2011 · Like · Comment
40% of top 10 U.S. health and
medical Websites (as of March
15% of social network users go to
40% 2011) had installed Facebook's 68% declared they had not and
Like button (Source for Website sites like Facebook and MySpace
to get health information would not share their personal
ranking: Experian Hitwise) 15% health information on Facebook
68%
Security Concerns
Caregivers Are The Exception "It's Nobody's Business But My Own"
Security experts are concerned personally identifiable
Those caring for others are more likely to turn to 86% of non-sharers refuse to post health information
information about users’ online health activity can be
social networks for health information and support. because "it's no one's business but my own."
transmitted to and potentially shared by Facebook.
193,000 Privacy Conversations Most Social Network Users Have Not Privacy Concerns Limit Sharing
Path of the Blue Eye Study 2011 · Like · Comment Posted Health Content More than one-third of non-sharing Facebook users say
Pew Internet Study 2011 · Like · Comment they are afraid their health information will be used by
193,000 social media conversations (on marketers and strangers
Facebook, Twitter, Forums and Blogs) 11% of social network users have Path of the Blue Eye Study 2011 · Like · Comment
focused on Facebook and privacy posted health or medical information
between January 2010 to February 2011
39%
11% I’m afraid strangers would find my health information
(Source for conversation data: Sysomos)
32%
My health information could be used by marketers
5,869 Words
Number of words in Facebook's Privacy Policy 11%
Facebook, 2010 · Like · Comment The Majority of Web Users Frequent I’m concerned my insurance provider would find it
Social Networks
Pew Internet Study 2011 · Like · Comment
62%: Internet users go to social
Younger Facebook Users More
networking sites like Facebook Willing to Share
and LinkedIn Path of the Blue Eye Study 2011 · Like · Comment
62% 18-24 21%
25-34 23%
35-44 16%
45-54 9%
55-64 2%
65+ 2%
© 2011 Enspektos, LLC