4. 1.
• During World War II, Ogilvy worked for the British
Intelligence Service at the British embassy in Washington,
DC. There he analyzed and made recommendations on
matters of diplomacy and security
• In 1989, The Ogilvy Group was bought by WPP Group, a
British parent company, for US$864 million in a hostile
takeover made possible by the fact that the company group
had made an IPO as the first company in marketing to do so
• One of his greatest successes was the phrase “____ X __
___ _______ ____________ ______”, which made X the
top selling soap in the US
• Identify the phrase/soap
12. 7.
• In a 1994 speech, then-FCC chairman Reed Hundt claimed
that the "Irium" mentioned in the advertisements "didn't
exist“
• Irium is another word for sodium lauryl sulfate, an
inexpensive ionic surfactant
• The company was slow to add fluoride to its formula. ID
16. 10. In business parlance
“It is the principle that the most ineffective
workers will be moved to a place where they
can do the least damage – management
(generally middle management).”
What principle?
24. 16.
• 5,195 of these were used for building the
millennium falcon. The Taj Mahal required 5,922
pieces to surpass the record set by the
Millennium falcon
• In May 2011, the Endeavour mission STS-
134 took several pieces to the International Space
Station, to be used by Astronauts
• The company that builds these pieces
manufactures the largest number of tires in the
world
• Which company?
32. 22.
• Originally the company was to be called Pequod after a whaling
boat from Moby-Dick but this name was rejected by some of the
co-founders. The company was instead named after the chief
mate on the Pequod. The logo is an image of a "twin-tailed
mermaid, or siren as she's known in Greek mythology". In the first
version, which was based on a 16th-century "Norse" woodcut, the
siren was topless and had a fully visible double fish tail. In the
second version, which was used from 1987–92, her breasts were
covered by her flowing hair, but her navel was still visible. In the
third version, used between 1992 and 2011, her navel and breasts
are not visible at all, and only vestiges remain of the fish tails. In
January 2011, they announced that they would make small changes
to the company's logo, removing the company’s word mark around
the siren, enlarging the siren image, and making it green.
44. 2.
• His brother was Harald, a mathematician and
Olympic footballer who played on the Danish
national team
• X was a physicist and passionate phootballer
(sorry, one can only take a pun so far), and the
two brothers played a number of matches for the
Copenhagen-based Akademisk Boldklub
• X was awarded the Nobel Prize in physics "for his
services in the investigation of the structure of
atoms and of the radiation emanating from them
51. 8.
Robin Williams, on his 2002 DVD Robin Williams:
Live on Broadway, mentioned that
"I called ___________’s house once",
and proceeded in a mechanical voice:
"Hello this is ___________."
"Yes, I'd like to leave a message."
"No. This is _____________.“
FITB
56. 11.
• The Apgar score was devised in 1952 by an
anaesthesiologist Virginia Apgar as a simple
and repeatable method to assess something.
It is based on scores5 criteria, whose weighted
average gives the final Apgar score ranging
zero to 10. The five criteria are Heart rate,
Respiration, (Reflex) irritability, (Muscle) tone
and (Skin) color. What does the Apgar score
asess?
60. 14.
• 9192631770 ± 20 Hz Cs,
• (3.33564095 × 10^-9) / c.
• (1/31,556,925.9747) of 1/1/1900
• This three numbers point (or used to point) to
the same thing. What?
64. 17.
• In high school, his IQ was determined to be 125—high,
but "merely respectable" according to
biographer James Gleick
• He obtained a perfect score on the graduate school
entrance exams to Princeton University in mathematics
and physics—an unprecedented feat—but did rather
poorly on the history and English portions. Attendees
at his first seminar included Albert Einstein, Wolfgang
Pauli, and John von Neumann.
• Who?
68. 20.
• DHMO (a name consistent with basic rules of
chemical nomenclature but never published by
IUPAC as such) has the following properties/uses:
– Contributes to greenhouse effect
– Can cause severe burns
– Can be fatal if inhaled
– Found in excised tumours of cancer patients
– Used as an industrial solvent and coolant
– Used in animal research
To help ban DHMO, a 14 year old student in the US conducted a survey in
class and 43 out of 50 students voted to ban it. However, it continues to be
used on a large scale across the world. How do we better know DHMO?
72. 23.
• Taken from the Greek word for ‘tonsil’
• Shown in research to perform a primary role in the
processing of memory and emotional reactions, it is
considered part of the limbic system
• It is is one of the most well understood brain regions
with regard to differences between the sexes. Of these
differences the most notable is the difference in the
volume between males and females. In males, it tend
to be larger than those of females
• What?
84. 3.
• X (born October 17, 1984) is a
former NASA roboticist as well as a programmer, best
known as the creator of Y. X and Y both have developed
a cult following. X is also the creator of the websites
"Best Thing", "The Funniest", "The Cutest", and "The
Fairest", each of which presents the user with two
options and asks them to choose one over the other.
He has also started a project called "What if?" where
users post questions to the website which are usually
absurd and physics/math related, and he answers them
using his own knowledge as well as various sources
from the web (often these involve calculation web-
applications).
88. 6. Identify X.
• The General Conference on Weights and
Measures for the International System of
Units dedicated a unit to X.
• David Bowie played X in a 2006 movie.
• X has an airport named after him.
• X has appeared in a number of video games such
as Command & Conquer, Dark Void and Martian
Dreams.
• Google honoured X on his birthday on 10 July
2009 through a Google doodle.
92. 9.
This is a picture from a Monty Python sketch. In the sketch, two customers
are in a greasy spoon café trying to order a breakfast from a menu that
includes X in almost every dish. Identify X.
96. 12.
• The word X has its origins in the Bantu languages of
southern Africa. X is an African ethic or humanist
philosophy focusing on people's allegiances and
relations with each other. Nelson Mandela explained X
as follows:
“A traveller through a country would stop at a village
and he didn't have to ask for food or for water. Once he
stops, the people give him food, entertain him. That is
one aspect of X, but it will have various aspects. X does
not mean that people should not enrich themselves.
The question therefore is: Are you going to do so in
order to enable the community around you to be able
to improve?”
100. 15.
____________ law is the observation that over the history of
computing hardware, the number of transistors on integrated
circuits doubles approximately every two years. The period often
quoted as "18 months“ is named after X, who described the
trend in his 1965 paper. Fill in the blank/Identify X.
104. 18.
• Joseph Jacobson and Barrett Comiskey are listed as inventors
on the original patent filed in 1996. It is currently available
commercially in grayscale and colour
• To a lesser extent, it is used in mobile phones and watches.
112. 24.
• Q is a two-state quantum-mechanical system.
It is represented by the linear combination
• While conventional systems use the analogy
of a light switch which can either be on or off,
Q is often explained by using the analogy of
the polarization of a single photon
• What is Q?
116. 27.
• Playboy has provided researchers with a tool in
their November 1972 issue which continues to be
used to this day
• It has been criticised as an example of sexism in
computer science, reinforcing gender stereotypes
• Coincidentally, Playboy states the issue
(November 1972) was its best-selling issue ever,
having sold 7,161,561 copies as of May 2006
• What?
117.
118. Image of Lena Söderberg used in many
image processing experiments
119.
120. 30.
• X is an optical disc recording technology that uses
specially coated recordable CD and DVD media to
produce laser-etched labels
• To use it, the user turns the disc over and inserts it
with the label side down.
125. 31.
• This was first created for the US Army Corps in
1937 by the company Bausch & Lomb, using a
thin layer of Quartz mineral. Since then it went
on to become X
• In 2007 X introduced a new campaign that aimed
to make the brand more refreshing and
compelling, especially toward younger
people. Never Hide was its name
• The name X describes what the quartz mineral
does
129. 34.
• Playtex was a brand associated with bras and
women's undergarments
• ILC Dover was a branch of the International
Latex Corporation, which went on to become
Playtex
• In 1965, based on its unique approach to
designing flexible joints, ILC won a contract for
what?
133. 37.
• The first modern "integral tripack" (or
"monopack") colour film, was introduced
by Kodak in 1935. It captured the three color
components in a multilayer emulsion. One
layer was sensitized to record the red-
dominated part of the spectrum, another
layer recorded only the green part and a third
recorded only the blue.
• What was the film called?
142. 35.
• The first crude X was made in 1839. The first
commercial use of X was in
NASA space programs
• PEM (proton exchange),
MCFC (molten carbonate)
and SOFC (solid oxide) are
different types of X
• ID X
146. 38.
• It was granted the United State Patent No.
6,390,979.
• It works based on the pattern of blood-flow-
velocity change in the brain depending if it
elicits bi-hemispheric activation, or activates
unilateral response.
• What?
153. Elon Musk
Founder of SolarCity; Co-Founder of Tesla
Motors and PayPal; Was married to British
Actress Talulah Riley
154.
155. 36.
• He graduated from Stanford in 1980 and
worked for a company called Daisy. He
cofounded the Stanford University Network
and has also invested heavily in Biodiesel. He
was thrown out of a search engine company
called Excite for trying to buy Google for under
$1 million. Who?
159. 39.
• Juneau is the capital of the US state of Alaska.
Larrabee is a city in Cherokee County, Iowa,
US. Napa is the county seat of Napa County,
California, home to the famous Napa Valley
wine region.
• What distinction do these places hold in
common, in the technology world?
163. 40. Long Visual Connect
- 9 elements, in three sets of 3
- Connect all the elements to a common
theme. Higher points for an earlier guess.
Points: I: +40/-20
II: +20/-10
III: +10/-0