This document discusses using social media for donations and fundraising. It outlines several social media platforms commonly used for donations like Wujudkan.com and Kitabisa.com. It then discusses the rise of social media and how advocates on social media can drive sales and engagement. Finally, it provides tips for effective social media engagement through community building, content creation, and conversations.

1. Nukman Luthfie
CEO JUALIO.com | nukman@jualio.com | twitter @nukman
SOCIAL MEDIA UNTUK DONASI

2. WUJUDKAN.COM

3. KITABISA.COM

4. AYOPEDULI.COM

5. PUBLIK MAU BERPARTISIPASI

6. PUBLIK MAU BERPARTISIPASI

7. DOMPET DHUAFA

8. RUMAH ZAKAT

9. ACT

10. PKPU

11. SANTRENDELIK

12. THE DIGITAL CONSUMER BEHAVIOURAL MODEL
Online advertising,
Sponsorship &
Public Relations
Targeted Adv, Paid
Search &
Email Marketing
Organic
Search
Website &
Landing Page
or
IN STORE
Online Community
Forum
Blog

13. THE GAME HAS CHANGED

14. THE RISE OF SOCIAL MEDIA

15. TOP ACTIVE SOCIAL PLATFORM

16. 2H 52M A DAY ON SOCIAL MEDIA

17. PEER RECOMMENDATIONS

18. ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT

19. ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT

20. ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT

22. THE SOCIAL MEDIA CONSUMER BEHAVIOURAL MODEL
Social Media
Social Media Social Media
Social Media
Social Media

23. CEPAT. MUDAH.

24. MUDAH. CEPAT

25. MUDAH. CEPAT

27. AMAN. TERKONFIRMASI

28. FITRANA.ORG

29. 3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations

30. TARGETED

31. FOLLOWERS VS TWEETS

32. 3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations

33. COPY WRITING IS THE KEY

34. EMOTIONAL TWEET

35. 40%

36. 3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations

37. ENGAGEMENT
– ASK. LISTEN.
RESPOND -
WORKS!

38. LISTENING WORKS
• Listen before
social media
posting
• Learn to social
media insight

39. SOCIAL MEDIA INTELLIGENCE
• Listening and gathering information about your brand/s, your company
and your competitors.
• Once you have the data use that old PR skill called content analysis.

40. VIRAL
Lembaga
Donasi
Tim Lembaga
Donasi
Publik Publik Publik
Relawan Lembaga
Donasi

41. WHY PEOPLE FOLLOW BRAND ON TWITTER

42. WHY PEOPLE FOLLOW BRAND ON TWITTER

43. WHY TWITTER USERS
UNFOLLOW

44. THANK YOU
Nukman Luthfie
CEO of JUALIO.com
Cara Aman dan Mudah Jual Beli via Media Sosial
twitter @nukman
Facebook @nukman
Blog: sudutpandang.com

45. PRESENTED BY
Cara Mudah Fundraising dan Berdonasi via Media Sosial
www.fitrana.org
Email: sinergi@fitrana.org
Twitter: @fitrana
Facebook: facebook.com/FitranaID