Since interest in podcasting has grown tremendously, an increasing number of advertisers are leveraging this trend to promote their products and services. Since podcast listeners trust their host, they're likely to trust brands the host promotes. In addition to that, listeners are likely to be a part of the advertisers niche. If you're a podcaster and want to build your base followers, there are many strategies to do so. Whether it's asking another podcaster for a referral or joining a podcast advertising network, it's important to research and take time to find out what approach is best for you. Let us help you get booked on podcasts as a guest -- https://ElitePodcastAgency.com Read the entire original article at https://yogispodcastnetwork.com/podcast-advertising-the-good-the-bad-and-the-ugly/

1. Podcast Advertising:
The Good, the Bad
and The Ugly
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2. The number of Americans
listening to podcasts has nearly
doubled in the past 9 years and
is projected to continue to grow
into the foreseeable future

3. Because interest in podcasting
has grown tremendously, an
increasing number of advertisers
are leveraging this trend to
promote their products and
services.

4. According to the Podcasting
Audit Study by Bridge Ratings,
advertisers are expected to
spend $500 million on podcast
ads in 2020.

5. How can advertisers leverage
podcasting to get the highest
possible ROI?

6. There are two crucial elements
to success: Create an engaging
podcast that supports your brand
,develop a cost-effective
marketing strategy to build an
audience

7. Creating a stellar podcast isn’t
easy, but finding ways to
promote it can be even more
complicated. Fortunately, there
are a number of ways that you
can get the word out.

8. Big brands are looking at
advertising on podcasts for a
simple reason: it works.
Traditional advertising has
dwindled while podcast
advertising is growing rapidly.

9. All of the data shows that
podcast advertising is head and
shoulders more effective than
traditional advertising.

10. Podcasts are a highly engaging
medium for delivering messages.
Because of the audio nature of
podcasts, listeners hang on to
ever word.

11. People listen to podcasts due to
great respect for the host. This is
an extremely important benefit.
Because the listeners trust the
host, they also trust any brands
the host promotes.

12. Only a small portion of listeners
on the radio may be interested in
what you’re selling. However, the
listeners on a podcast you
advertise on are likely a part of
your niche.

13. It’s difficult to skip
advertisements on podcasts. The
listener runs the risk of going too
far forward and missing part of
the show. They are more likely to
just listen to your advertisement.

14. 3 key steps to know are: finding
podcasts that appeal to your
target audience, understanding
the nature of the intended
audience, and tailoring the ad to
suit the brand’s conversion goals.

15. Advertisers can run two types of
advertisements on a podcast: a
15 second pre-roll, or a 60 second
midroll.

16. A pre-roll is inserted before the
hosts delves into the topic for that
particular episode. Mid-roll
advertisements appear at a point
where the listener has heard 40
to 70% of the show.

17. Some podcasters will allow
advertising at the end of the
show. This spot tends to be quite
successful as it sticks in the minds
of the listeners.

18. Rates vary, but the more likely a
listener will listen to your ad, the
higher the cost will be.

19. You will need to align your efforts
with your listeners’ expectations
before you can do anything about
customizing podcast ads to meet
their needs.

20. After taking the time to clearly
define your target audience, you
can use podcasts to grow your
base of followers. There are many
strategies you can use to get the
word out and build listeners.

21. Make sure to submit your podcast
to every possible directory. The
more places you are listed, the
more exposure you get and that
translates into a larger audience.

22. If your show features guests, ask
them to help promote the episode
they appear on. They will be
happy to help because you both
benefit from the greater
exposure.

23. Reddit is surprisingly one of the
best platforms for generating
leads for your podcasts. There are
millions of users, making it easy
to find people who are interested
in your content.

24. You can easily identify relevant
niche subreddits to promote your
show. Reddit users are very easy
to engage, which means it won't
be hard to convince them to
check out your show.

25. Be sure not to spam Reddit, users
can tell when there’s a sales
pitch. Make sure to provide value
to the Reddit communities you
participate in before trying to
promote your shows.

26. An extremely effective way to
draw attention to your podcast is
to ask for referrals from other
podcasters.

27. Find podcasters who appeal to
similar demographics. It doesn't
have to be identical, it should just
have some overlap.

28. Some ways to get others to
promote you is to pay them for a
mention, or you exchange favors
of some kind (such as promoting
them on your own podcast or
through your e-mail list).

29. Try to maintain ongoing
relationships with these
podcasters. If they become
active, loyal supporters of your
work, they’ll start plugging your
podcast on their own.

30. A worthwhile investment is to use
one of the different advertising
networks that exist specifically for
promoting podcasts. These sites’
main goal is to help podcasters
monetize their content.

31. There are networks for every
podcast regardless of the genre,
length, or audience size. Midroll,
AdvertiseCast, PodGrid and
MegaPhone are some networks to
consider.

32. Midroll has an impressive
collection of 300+ podcasts and
they have relationships with more
than 200 mega-companies like
HBO, Toyota, SquareSpace, and
T-Mobile.

33. Midroll loves podcasts and want
podcasters to succeed by earning
income with their shows. They
match podcasters with advertisers
who understand the unique
benefits offered by podcast ads.

34. AdvertiseCast is very simple. Sign
up, describe your podcast, then
go live. They combine an ad
buying and management platform
with full-service agency
capabilities.

35. PodGrid specializes in smaller
podcasts. This network recognizes
that value often comes from the
dedicated and committed listener
base, and not always from pure
quantity.

36. MegaPhone is a service from
Panoply Media, the podcast
network. They have built a set of
tools that meet the needs of
veteran producers and blue-chip
advertisers.

37. Take time to do your research. If
you are ready to get into
advertising for your show, spend
the time to find out what
approach is best for you.

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