Presented at FITC Amsterdam 2017 Details at www.fitc.ca/amsterdam Marta Marszal, Remember to Play Jamie Dobson, Container Solutions Overview This talked will be based on findings and observations from a 2 year collaboration between the companies Remember to Play (Digital Innovation Consultancy + Design Studio) and Container Solutions (software & infrastructure consultancy). In these two years they delivered innovation projects to companies like Google & Cisco. They established a unique co-creation process where designers (creatives) and developers (nerds) work hand in hand to come-up with unexpected solutions for highly complex IT challenges. Objective The objective is to inspire the audience, share findings and explain newly found collaboration processes. Target Audience Designers and developers who work in multidisciplinary teams. Four Things Audience Members Will Learn How the software development process can be applied to design How the creative design process can be applied to software development How to build a multidisciplinary co-creation culture How to quickly turn high-level complex ideas into prototypes

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Collaboration
the way we do it

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The problem

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The problem

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The problem

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The problem

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The problem

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The problem

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The problem

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The problem

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The problem

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The problem
2

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The problem
2WTF!?

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The problem
2WHY?

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The collaboration models
are broken.

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Alignment &
co-creation
Layering of
expertise
Visualisation

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Common collaboration model

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Design Process
source: mr-morrison.com

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Design Process

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Design Process

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Design Process

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Design Process

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Our collaboration model

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Our Solution

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Our Solution

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Our Solution

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Our Solution

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Our Solution

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Alignment & co-creation

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Alignment & co-creation
Taking the time

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Understanding
context & needs
Alignment & co-creation

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Visualising the problem
Alignment & co-creation

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Asking obvious questions
Alignment & co-creation

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Alignment & co-creation | benefits
Strong
foundation
Shared vision Less risk

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Layering expertise

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Layering expertise
Building
on top of each other’s ideas
source: http://speltac.org/

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Layering expertise | benefits
No bikeshedding Co-ownership No surprises

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Make things visible

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Make things visible

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Make things visible | benefits
Focus the
conversation
Less
misunderstanding
Better decisions

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Examples

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Simple process | CI/CD pipeline diagram

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First sketches...

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More sketches...

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More sketches...

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More sketches...

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First version

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More versions...

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Latest version

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Expert outside of circle | App Intent

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What problem are we solving | The story

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What problem are we solving | The story

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Vision

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Vision

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Concept

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Concept

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Concept

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Concept

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First Mockups

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Prototype

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Implementation

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Multiple circles | Sales & Branding

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New brand & sales material

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New brand & sales material

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New brand & sales material

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Conclusions

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What is needed?
Commitment
to the process

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What is needed?
Respect
towards roles
Trust
in expertise
&

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Roles

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What is needed?
Confidence
to ask questions
Patience
to explain
&

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What is needed?
Bias
towards action
Acceptance
of imperfection
&

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Thank you
Questions?
dare to ask