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Sesi 1 pr function toward crisis
1. What is Public Relations?
Firsan Nova
Managing Director
Nexus Risk Mitigation and Strategic
Communication
PT. Denandra Stratejik
2. Defining Public Relation
A public is any group that has an actual or
potential interest in or impact on a
company’s ability to achieve its objectives
Public relation involves a variety of
programs designed to promote or protect
a company’s image or its individual
products
3. Defining public relation
Public relation is a distinctive management
function which help establish and maintain
mutual lines of communication, understanding,
acceptance, and cooperation between an
organization and its public; involves the
management to keep informed on and responsive
to public opinion; defines and emphasize the
responsibility of management to serve the public
interest; helps management keep abreast of and
effectively utilize change, serving as an early
warning system to help anticipate trend; and
uses research and sound and ethical
communication techniques as its principals
4. Defining Public Relation
PR’s job is to make sure that:
The company responds promptly to
unflattering media report or controversies
Gets its side of the story
The basic tools PR include:
News releases, news letter, press conference,
tours of plants & other company facilities,
articles in trade or professional journals,
company publication & brochures, TV & radio
talk show appearances by company personnel,
special events & the internet
5. The Main Tools of PR
Publications
Events
News
Speeches
Public Service Activities
Media Identity
6. Five Function of PR
Press Relation
Product Publicity
Corporate Communication
Lobbying
Counseling
7. Major Decision in PR
Build Awareness
Build Credibility
Stimulate the sales force and
dealers
Hold down promotion cost
8. Five Principle of PR
Honest communication for credibility
Openness and consistency of actions for
confidence
Fairness of action for reciprocity and
goodwill
Continuous two way communication to
prevent alienation and to build relationship
Environmental research and evaluating to
determine the actions or adjustment
needed for social harmony
9. PR Mix
PENCILS:
Publications
Events
News
Community involvement
Inform or image
Lobbying and negotiation
Social responsibility
10. PR Mix
PENCILS:
Publications
Events
News
Community involvement
Inform or image
Lobbying and negotiation
Social responsibility