The document discusses strategies for using social and professional networks for cost-effective resourcing. It recommends developing a social recruiting strategy that articulates your employer brand and increases the size of talent communities. The strategy should include community engagement, optimizing social assets, content strategies, and paid social campaigns. It also suggests providing tools to help employees easily engage on networks and advocate for the company. Metrics should be used to actively monitor the effectiveness of the social recruiting efforts.
3. People don't do business
with companies.
People do business
with people.
4. Apr-12
THE SYSTEMIC USE OF SOCIAL RECRUITING
• What passes for Social Recruiting today?
• Purpose, People, Platforms & Processes
• OPEN for Social Recruiting
• Communities with Purpose
• Embedding Employee Advocacy
• Two Simple Toolkits
• KPIs and Measurement
5.
6.
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8.
9. JOBS FEED SOCIAL BRANDED
VIA RSSS TO ICONS ON FACEBOOK
TWITTER CAREERS SITE PAGE
BRANDED BRANDED LINKEDIN
YOUTUBE TWITTER CAREERS
CHANNEL PAGE PAGE
PAID FOR
LINKEDIN COMPANY FACEBOOK
RECRUITER BLOGS ADS
PACKAGE
12. AN EXAMPLE SOCIAL RECRUITING STRATEGY
Become the pre-eminent recruiter of graduates and experienced hires
Ambition
through social and professional networks
Measures More than 50% of hires in 2012 / 2013 to
Articulate Increase the
our EVP to
Identify and size of our
Strategies
activated
Educate talent
candidates communities
Community Paid Social
Actions Engagement Strategy
Optimise Assets Advocacy
Content Strategy Programmes
13. INFLUENCE KEYS
Objectives
Access KPIs
Policy
Training
Credibility Professional
Visibility Social
Local
Mobile
Monitoring
Identifying
Opportunities
Engaging Surveys / Data
Sharing Testimonials
Policing News
Escalating Advocacy
Reporting Individuals
Promoting Thought Leadership
14.
15. SOCIAL | PROFESSIONAL | INTEREST GRAPHS
Interest Graph
Social Professional
Graph Graph
16. INFLUENCE KEYS
Objectives
Access KPIs
Policy
Training
Credibility Professional
Visibility Social
Local
Mobile
Monitoring
Identifying
Opportunities
Engaging Surveys / Data
Sharing Testimonials
Policing News
Escalating Advocacy
Reporting Individuals
Promoting Thought Leadership
17. OPEN FOR SOCIAL BUSINESS
Owned networks: controlled by
the organisation for example
Twitter, Slideshare, Blog
Paid Neutral networks: forums /
Channels: blogs / Linkedin groups /
Paid where relevant
engagement conversations are taking
via social place
channels
(Social Ads)
Earned Coverage: Jobs / Content / Thinking
promoted by 3rd parties to their networks, based on
relevance / value / interest
28. EMBEDDING EMPLOYER ADVOCACY
• Make it understood
MAKING
• Make it easy EMPLOYER
• Make it desirable
ADVOCACY
• Make it rewarding
• Make it a habit EVERYBODY'S
JOB
29. Apr-12
2 SIMPLE TOOLKITS
IDENTIFY ENGAGE
• Deep Search strings • Optimised Profile
• FollowerWonk • PreConnections
• Messaging Ideas
• TagDef
• URL Shortener
• Networking Groups • How to Films, FAQ
• NetVibes Dashboard
• How to Films, FAQ .
32. 1. Review existing activity
2. Design an actionable strategy
3. Focus on Talent communities with
purpose
4. Embed advocacy into resourcing
and communication strategies
Notas do Editor
Diversity Advocacy
Age of social network users. Carve “helps organisations realise the value through corporate social networks.
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