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Remaking Assessment for the Digital World
Dr Alan Bourne, CEO & Founder
Founded in 2015 to
transform how
organisations assess
their people accurately
and fairly
Our history
A pioneering group of
organisational
psychologists, product
developers and
technologists
Our people
To move assessment
forward so it delivers
great outcomes, fit for
the digital world
Our aim
Introducing Sova
The Fourth Industrial Revolution: an era of ‘digital disruption’
30
%
of jobs will
disappear
by 2025
(World Economic
Forum)
The rate of change
and skills instability
By 2020 1/3 of desired skills of
most jobs will be comprised of
skills not yet considered to be
crucial
(World Economic Forum)
65%of today’s school
children will eventually
be employed in jobs that
have yet to be invented
(US department
of labor)
Major disruption to existing players as
more customers expect a digital option
Digital Disruption Across The Economy
Vs.
Vs.
Vs.
So how do existing players make the journey?
Or find new ways to thrive…
I
Integrated digital and physical presence
Clear purpose and direction
Agile workforce
Fail to adapt…
• Conscientious
• Goal-oriented
• Professional
• Values planning
• Hardworking and committed
• Career driven
So what does this mean for ‘what good looks like’?
Just the kind of high performer we
need?
Meet JACK
An agile workforce is now a ‘must have’ for organisations
JACK
• Highly adaptable
• Purposeful, cares about the ‘why’
• Gets stuck in and takes risks
• Builds rapport quickly with others
• Uses judgment, needs less direction
• Values pace and impact
Meet ZOE
What “good looks like”
is changing and employers are
asking for more from their people
© 2019 Sova Assessment8
Assessment is widely applied in hiring and
talent management processes
• Psychometric tools in screening
• Telephone or video interviewing to shortlist
at high volumes
• Paper-based interviews and assessment
centres
Organisations rely on different solutions for
each of activity. The status quo in the market:
• off-the-shelf, lacking personalization for the
organization;
• a poorly integrated and inefficient process;
• disparate and fragmented data;
• delivers sub-optimal outcomes and value.
The Legacy: Assessment 1.0
Ethical and
scientific
rigour
Candidate Experience
The Assessment Landscape
Key trends
• Shift away from ‘cash
cow' product model
• Personalised and as
accurate as possible
• Diversity and inclusivity
now a ‘must have’
• Integrating the end-to-
end candidate journey
• Joined up tech essential
• Analytics and AI
Shiny, but Shallow?
‘Old School’
Assessment 1.0
Innovative
and Robust
© 2019 Sova Assessment10
An Integrated Approach
VIDEO
INTERVIEW
DIGITAL
ASSESSMENT
CENTRE &
INTERVIEW
PREDICTIVE
ANALYTICS
ONLINE
PERSONALISED
SCREENING
• End-to-end
platform to
address whole
business need
• Driven by whole
person
assessment:
accurate and
fair
• Analytics to
drive accurate
and fair
selection
algorithms
Components of what good looks like…
Cognitive Ability
Competencies
Cultural Fit
Personality
Preferences
Motivations & Drives
Values
Potential
Experience
Technical Skills
Ask less, learn more.
Situational
Judgment
Numerical
Reasoning
Personality Interview AC
Verbal
Reasoning
Online
Application
& Initial
Sift
Traditional Assessment Process
Whole Person
Assessment
(Judgement,
Personality,
Motivations,
Cognitive, Video
Interview)
Interview AC
Online
Application
& Initial
Sift
Whole Person Assessment Process
Ask less, learn more.
Rather than inviting candidates to
complete a series of long,
separate and generic off-the-shelf
assessments, elements of
personality, ability, motivation and
situational judgment questions
and video interview are combined
into one highly condensed and
personalised assessment.
© 2019 Sova Assessment13
No Need To Compromise: Whole Person Assessment
Prediction
Candidate Experience
Diversity & Inclusion
Cost Efficiency
Outcomes That Make A Difference
Accurately
identifying
89% of high
performers
Prediction
Candidate Experience
Diversity & Inclusion
Efficiency
2x as accurate
identifying
High Potential
candidates
Outcomes That Make A Difference
Demonstrated
balanced
selection by
gender and
ethnicity
Accurately
identifying
89% of high
performers
Completion rate:
Increased by
68%, elapsed
time from 11 to
under 2 days
Inclusive intake:
50/50 gender
balance
achieved
Prediction
Candidate Experience
Diversity & Inclusion
Efficiency
2x as accurate
identifying
High Potential
candidates
Outcomes That Make A Difference
Demonstrated
balanced
selection by
gender and
ethnicity
Accurately
identifying
89% of high
performers
Completion rate:
increased by
68%, elapsed
time from 11 to
under 2 days
Inclusive intake:
50/50 gender
balance
achieved
85% of
candidates
found process
engaging
Prediction
Candidate Experience
Diversity & Inclusion
Efficiency
2x as accurate
identifying
High Potential
candidates
Outcomes That Make A Difference
Demonstrated
balanced
selection by
gender and
ethnicity
Reduced spend
on Assessment
Centres by
40%
Accurately
identifying
89% of high
performers
Completion rate:
increased by
68%, elapsed
time from 11 to
under 2 days
Inclusive intake:
50/50 gender
balance
achieved
85% of
candidates
found process
engaging
Prediction
Candidate Experience
Diversity & Inclusion
Efficiency
2x as accurate
identifying
High Potential
candidates
Improved
conversion ratio
at final stage
from 1:3 to 2:3
© 2019 Sova Assessment18
Remaking Assessment For The Digital World
• Build agility for the future, starting now
• Take a whole person assessment approach to deliver greater
accuracy and fairness, leaving behind legacy approaches
• Create a digital end-to-end assessment process and seamless
candidate experience from screening through to final face-to-
face selection
• Opportunity to learn from others who have made the journey
• Focus on delivering real impact
#FIRMday Birmimgham 19th June 2019 - Sova: Remaking Assessment for the Digital World

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#FIRMday Birmimgham 19th June 2019 - Sova: Remaking Assessment for the Digital World

  • 1. Remaking Assessment for the Digital World Dr Alan Bourne, CEO & Founder
  • 2. Founded in 2015 to transform how organisations assess their people accurately and fairly Our history A pioneering group of organisational psychologists, product developers and technologists Our people To move assessment forward so it delivers great outcomes, fit for the digital world Our aim Introducing Sova
  • 3. The Fourth Industrial Revolution: an era of ‘digital disruption’ 30 % of jobs will disappear by 2025 (World Economic Forum) The rate of change and skills instability By 2020 1/3 of desired skills of most jobs will be comprised of skills not yet considered to be crucial (World Economic Forum) 65%of today’s school children will eventually be employed in jobs that have yet to be invented (US department of labor)
  • 4. Major disruption to existing players as more customers expect a digital option Digital Disruption Across The Economy Vs. Vs. Vs.
  • 5. So how do existing players make the journey? Or find new ways to thrive… I Integrated digital and physical presence Clear purpose and direction Agile workforce Fail to adapt…
  • 6. • Conscientious • Goal-oriented • Professional • Values planning • Hardworking and committed • Career driven So what does this mean for ‘what good looks like’? Just the kind of high performer we need? Meet JACK
  • 7. An agile workforce is now a ‘must have’ for organisations JACK • Highly adaptable • Purposeful, cares about the ‘why’ • Gets stuck in and takes risks • Builds rapport quickly with others • Uses judgment, needs less direction • Values pace and impact Meet ZOE What “good looks like” is changing and employers are asking for more from their people
  • 8. © 2019 Sova Assessment8 Assessment is widely applied in hiring and talent management processes • Psychometric tools in screening • Telephone or video interviewing to shortlist at high volumes • Paper-based interviews and assessment centres Organisations rely on different solutions for each of activity. The status quo in the market: • off-the-shelf, lacking personalization for the organization; • a poorly integrated and inefficient process; • disparate and fragmented data; • delivers sub-optimal outcomes and value. The Legacy: Assessment 1.0
  • 9. Ethical and scientific rigour Candidate Experience The Assessment Landscape Key trends • Shift away from ‘cash cow' product model • Personalised and as accurate as possible • Diversity and inclusivity now a ‘must have’ • Integrating the end-to- end candidate journey • Joined up tech essential • Analytics and AI Shiny, but Shallow? ‘Old School’ Assessment 1.0 Innovative and Robust
  • 10. © 2019 Sova Assessment10 An Integrated Approach VIDEO INTERVIEW DIGITAL ASSESSMENT CENTRE & INTERVIEW PREDICTIVE ANALYTICS ONLINE PERSONALISED SCREENING • End-to-end platform to address whole business need • Driven by whole person assessment: accurate and fair • Analytics to drive accurate and fair selection algorithms
  • 11. Components of what good looks like… Cognitive Ability Competencies Cultural Fit Personality Preferences Motivations & Drives Values Potential Experience Technical Skills
  • 12. Ask less, learn more. Situational Judgment Numerical Reasoning Personality Interview AC Verbal Reasoning Online Application & Initial Sift Traditional Assessment Process Whole Person Assessment (Judgement, Personality, Motivations, Cognitive, Video Interview) Interview AC Online Application & Initial Sift Whole Person Assessment Process Ask less, learn more. Rather than inviting candidates to complete a series of long, separate and generic off-the-shelf assessments, elements of personality, ability, motivation and situational judgment questions and video interview are combined into one highly condensed and personalised assessment.
  • 13. © 2019 Sova Assessment13 No Need To Compromise: Whole Person Assessment Prediction Candidate Experience Diversity & Inclusion Cost Efficiency
  • 14. Outcomes That Make A Difference Accurately identifying 89% of high performers Prediction Candidate Experience Diversity & Inclusion Efficiency 2x as accurate identifying High Potential candidates
  • 15. Outcomes That Make A Difference Demonstrated balanced selection by gender and ethnicity Accurately identifying 89% of high performers Completion rate: Increased by 68%, elapsed time from 11 to under 2 days Inclusive intake: 50/50 gender balance achieved Prediction Candidate Experience Diversity & Inclusion Efficiency 2x as accurate identifying High Potential candidates
  • 16. Outcomes That Make A Difference Demonstrated balanced selection by gender and ethnicity Accurately identifying 89% of high performers Completion rate: increased by 68%, elapsed time from 11 to under 2 days Inclusive intake: 50/50 gender balance achieved 85% of candidates found process engaging Prediction Candidate Experience Diversity & Inclusion Efficiency 2x as accurate identifying High Potential candidates
  • 17. Outcomes That Make A Difference Demonstrated balanced selection by gender and ethnicity Reduced spend on Assessment Centres by 40% Accurately identifying 89% of high performers Completion rate: increased by 68%, elapsed time from 11 to under 2 days Inclusive intake: 50/50 gender balance achieved 85% of candidates found process engaging Prediction Candidate Experience Diversity & Inclusion Efficiency 2x as accurate identifying High Potential candidates Improved conversion ratio at final stage from 1:3 to 2:3
  • 18. © 2019 Sova Assessment18 Remaking Assessment For The Digital World • Build agility for the future, starting now • Take a whole person assessment approach to deliver greater accuracy and fairness, leaving behind legacy approaches • Create a digital end-to-end assessment process and seamless candidate experience from screening through to final face-to- face selection • Opportunity to learn from others who have made the journey • Focus on delivering real impact