Glassdoor provides insight into the power of Employer Branding: * 5 ways to win with talent analytics * Where to begin * Take it from us

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2016
How to Assess and Share Powerful Analytics
Glassdoor is a registered trademark of Glassdoor Inc.

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2016
Featured Speaker
Kirsten Davidson
Head of Employer Brand
at Glassdoor

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2016
agenda
5 ways to win with talent analytics
where to begin
take it from us
Q&A

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2016
1.
Forecasting & Setting Budgets
• Anticipate hiring needs
• Get granular
• Determine what’s working and
where to invest
• Compare sources of hires over time
by job title and department

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2016
2.
Developing Support Programs
• Employee referral program
• Mobile recruiting
• Employer branding
• Diversity initiatives

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2016
3.
Get Candidate Perspective
• Put yourself in their shoes and test
out every step of the experience
• What channels are they using to
research you?
Application process on desktop and mobile Interview process

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2016
• Solicit feedback from candidates
• Monitor against the competition
• Identify key strengths and
weaknesses
4.
Refine Employer Message

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2016
5.
Develop Reporting Timeline
• Success in meeting overall team
goals
• Strength of employer brand – is it
hurting or helping you attract and
retain talent?
• Diversity – are you attracting a range
of talent or specific talent?
• New tools and ideas

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2016
agenda
5 ways to win with talent analytics
where to begin
take it from us
Q&A

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2016
Borrowing from Sales | Jan 2016
Wanted to be able to cut through recruiting
requirements that varied wildly from month to month
to be able to accurately plan for the year.

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2016
Key Performance Indicators (KPIs)
Key: focus on the most important metrics
Performance-related: about results, not activity
Indicators: signals and headlines; don’t tell the whole story

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2016
Recruiting KPIs: Where to Start
SOURCING
INTERVIEWING
HIRING

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2016
Set Baseline Benchmarks
• Employer Brand: Glassdoor reviews, satisfaction surveys
• Awareness: inbound traffic sources and volume
• Recruiting Effectiveness:
Hiring: time-to-hire, cost-per-hire, app-to-hire ratio (by job title)
Interview Satisfaction: Glassdoor reviews, satisfaction surveys

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2016
agenda
5 ways to win with talent analytics
where to begin
take it from us
Q&A

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2016
Glassdoor Monitoring Report

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2016
Quarter Highlights
Reviews Content Performance
Provide an analysis of the numbers:
• X Employee reviews
-# is up 23% from Q1
-7% change in CEO Approval
-90% 5 Star reviews in Q1,
vs 87% in Q2
• X Benefit Reviews
-# down X% from Q1
• X Interview Reviews
-up X% from Q1
-Positive reviews went up X% in Q1
from 75% to 85%
-Negative reviews went down 45%
• X new Salary reviews
up 122% from Q1
Bullet out key themes and learnings of
what the review content is telling you.
This is to be a high-level takeaway.
Provide analysis of numbers from your
Glassdoor Campaign
Q1 Campaign Performance
Quarterly Recruiting Source
Comparison:
• Analysis of how recruiting sources
compare in all key dimensions:
-Clicks to Apply
-Apply to Interview
-Apply to Hire
-Interview to Hire
-Cost-Per-App
-Cost-Per-Hire

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2016
Recruiting Funnel: Time Period
Job Boards Investment Total Apps
% of Total
Apps Useful Apps % Useful Total Hires
App:Hire
Ratio
Userful
App:Hire Cost-Per-App Cost-Per-Hire
Glassdoor Job
Advertising
Glassdoor
Enhanced Profile
Source #3
Source #4
Source #5

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2016
Glassdoor At-a-Glance: Q1 2016
X% “Approve” of CEO
no % change from last quarter
EMPLOYEE REVIEWS
X New Reviews
X % Response Rate
4.0 Average Stars
X% Acceptance rate
Of those who left Interview Reviews
X offers extended
X Decline
(Industry Average: 55.5%)
INTERVIEW REVIEWS
X New Reviews
X Positive
(X Accepted, X No Offer X Decline)
X Neutral
(All No Offer)
X Negative
(All No Offer)
BENEFITS
X New Reviews
X Total Benefit Reviews
X Average Rating
SALARY
X New Reviews
X Total Salary Reviews

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2016
Key Summary Points From All of the Data
What’s working? What’s not?
This is where you make your recommendations for
improving, not just your Glassdoor performance and
profile, but your culture and your organization.

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2016

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2016

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2016
Quarterly Performance
90 DAYS
Source Clicks Q/Q
Apply
Starts
Q/Q
Apply
Complete
Q/Q
Start:
Apply
Q/Q
GD Advertising
Employer Profile
Total
Include any useful analysis of this data.

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2016
Overall Score Quarter Change
Q1 2016
Q0 2016

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2016
Glassdoor 12 Month Page Views
• Provide analysis of
what you see here.
• Pull out the
interesting pieces.

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2016
Overall Ratings: Competitor Side-by-Side
Your Company Competitor 1 Competitor 2Glassdoor Avg.
• Provide analysis of
what you see here.
• Pull out the
interesting pieces.

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2016
Overall Interview Reviews: Competitor Side-by-
Side
Competitor 1 Competitor
2
Glassdoor Avg. Your Company
• Provide analysis of
what you see here.
• Pull out the
interesting pieces.