The document discusses online marketing strategies and tactics. It analyzes different digital marketing channels such as search engines, websites, blogs, social media, marketplaces, forums, mobile apps, videos, news portals, and email. For each channel, it evaluates aspects like purpose, duration of use, level of information provided, trustworthiness, potential for search engine optimization and analytics, and whether the channel is free or paid. The goal is to help marketers understand how to leverage various online tools to reach customers, engage them, and facilitate conversions. It concludes by emphasizing the objectives of digital marketing campaigns which are to reach, engage, and convert audiences.

1. By: Firman Juliansyah

2.  Semua kegiatan pemasaran
yang dilakukan melalui media

4.  Perilaku pembeli berubah
 Lebih Praktis Menjual
 Segmen Terkondisikan
 Kinerja Terukur
 Anytime Anywhere
 Lebih Murah bahkan gratis

6. Online
Marketing
Search
Engine
Website
Blog
Medsos
Market Place
Forum
Messaging
Service
(Broadcast)
Mobile Apps
Youtube &
Vlog
Portal Berita
Email News
Letter

7.  Siapkan Gambar
 Rancang Teks
 Posting

8. Online
Marketing
Search
Engine
Website
Blog
Medsos
Market Place
Forum
Messaging
Service
(Broadcast)
Mobile Apps
Youtube &
Vlog
Portal Berita
Email News
Letter

9.  Ujung Tombak/Frontline
 Short term
 Link information
 Partial/Incomplete
 Not so Trusted/Bonafide
 SEO is Important
 Google Index is ultimate goal
 Analytics is not applied
 Paid/Free (Adword/Organic)

10.  Backbone (main tool)
 Long term
 Basic information
 Complete
 Trusted/Bonafide
 SEO
 Google Index
 Analytics
 Paid/Free

11.  Pengganti Website
 Long term
 Basic information
 Complete/Incomplete
 Not So Trusted/Bonafide
 SEO
 Google Index
 Analytics
 Free

12.  Pelengkap Website
 Temporary by Timeline
 New/Update information
 Incomplete/Partial Information
 Not So Trusted/Bonafide
 SEO not applied
 Google Index not applied
 Analytics depends on the media
 Free

13.  Pelengkap Website
 Temporary by Timeline
 New/Update information
 Incomplete/Partial Information
 Not So Trusted/Bonafide
 SEO not applied
 Google Index not applied
 Analytics depends on the media
 Free

14.  Pelengkap Website
 Temporary by Timeline
 New/Update information
 Incomplete/Partial Information
 Not So Trusted/Bonafide
 SEO not applied
 Google Index not applied
 No Analytics
 Free
 Loyal Buyer, Recommendation, Fanatic

15.  Pelengkap Website
 Temporary
 New/Update information
 Incomplete/Partial Information
 Not So Trusted/Bonafide
 SEO not applied
 Google Index not applied
 No Analytics
 Free

16.  Long Term
 New/Update information
 Incomplete/Partial Information
 Trusted/Bonafide
 SEO is not applied
 Google Index is not applied
 Analytics is rarely applied
 Free

17.  Pelengkap Website
 Temporary by Timeline
 New/Update information
 Incomplete/Partial Information
 Not So Trusted/Bonafide
 SEO not applied
 Google Index not applied
 Analytics
 Free

18.  Pelengkap Website
 Temporary by Contract
 New/Update information
 Incomplete/Partial Information
 Trusted/Bonafide
 SEO is not applied
 Google Index is not applied
 Analytics is not applied
 PAID

19.  Pelengkap Website
 Temporary by Program
 New/Update information
 Incomplete/Partial Information
 Trusted/Bonafide
 SEO is not applied
 Google Index is not applied
 Analytics is not applied
 Free/PAID

21. Reach Engage Convert

22. Happy Selling!
Http://firmanjuliansyah.site
082154050790
firmanjul@yahoo.com